There was a time when having a blog on an eCommerce site was considered ‘nice to have’. Not anymore, online stores without an active blog are likely to miss out on a lot of immediate business opportunities.
One of the first things a business owner must understand is the fact that the internet is built for content.
For a small business, it is a crucial decision as to where they spend on marketing. Effective marketing calls for lead generation as well as engaging current customers.
Today e-commerce holds a sizable chunk of the retail market. Online shopping is growing at about 15 – 17% globally, while offline sales are at just about 5%.
There is no doubt about the fact that the Indian e-commerce space has gone through numerous transitions to acquire the present state that it is in.
Learn the basics to start an eCommerce business in India. This article covers major business and marketing aspects of starting and running an e-commerce business in India.