Learn the basics to start an eCommerce business in India. This article covers major business and marketing aspects of starting and running an e-commerce business in India.
Today e-commerce holds a sizable chunk of the retail market. Online shopping is growing at about 15 – 17% globally, while offline sales are at just about 5%.
There is no doubt about the fact that the Indian e-commerce space has gone through numerous transitions to acquire the present state that it is in.
Global e-commerce retail sales are set to touch $4.8 trillion by 2021 and there are close to 24 million stores selling online all over the world.