The Internet has opened up possibilities, which we never thought were possible - from online shopping to net banking to paying utility bills, all these are today possible with a click of a mouse.
There would hardly be any marketer who would doubt the utility of social media as a medium for marketing. This makes it an essential channel for any business...
What started out as a means to keep an online personal journal has perhaps become the best medium to distribute content. Yes, blogs are one of the best ways to reach across to your audience and helps a business to stand out from the competition.
There is no dearth of strategies in digital marketing, but one that outshines all is Email Marketing. It might come as a surprise to many that a technology, which was around during the advent of the internet, still delivers results.
Not long ago, it was rare for non-advertising companies to produce their own content. Things have changed for the better and today good content is seen as integral to effective online marketing.
Global e-commerce retail sales are set to touch $4.8 trillion by 2021 and there are close to 24 million stores selling online all over the world.