6 Email Marketing Best Practices That Actually Drive Results
Email marketing might not grab the
attention as new marketing platforms get, but it is still the best solution for
converting your clients for your business and getting leads. You must keep this
in mind, and Here we are discussing the best email marketing practices you must
use to generate leads for your brand, product, or services that are:
1. Include an email signature
Also, if your newsletter is sent to your
contact list on behalf of the firm rather than a person, then the email must
include the signature of a particular individual. As per the 2019 report, state
of business email marketing research, 41 percent of marketers use email
signatures of visibility and branding. The second most renowned purpose for its
use was to maintain standards.
You must include your signature as it
shows a personalization touch. Individuals are more inclined to read the email
if they understand it came from a human being, not the team. Your signature in
the email is your ticket to grab your customer's attention.
If you wish for a simple method to make an astonishing email signature, you can use the software. There are many software such as email signature generators to make your response to incoming messages.
2. Keep the primary message and call-to-action above the fold
Above the fold means the details shown
to the reader prior to they scroll down. Although, as per the study, clients
scroll more than they used to as vertical timelines, and social media above the
fold content grabs the most attention.
A Nielsen Norman Group eye-tracking
study demonstrates that clients spend more than 60 percent of their view time
on above-the-fold content. This number may go down 17 percent of the second
screenful and reduces as they scroll.
You must keep in mind to play your
call-to-action or message above the fold. The first thing your recipients might
get once they open your email is your message. It increases your rate of
conversion. You can carry out an A/B test to check if it works or validate the
hypothesis for your emails.
3. Separate test your subject lines and calls to action
If you cannot look to increase your
click-through rates or email list of people who open it, then there might be a
few wrong things. You are not emailing the correct individuals. You must check
the content or your blog post to see whether it needs any correction.
You must conduct an A/B test and keep on
correcting it. It might be used to improve your digital content. The test
separates your recipients into two categories: Group A gets the newsletter,
then Group B gets the newsletter with a particular variation. This combination
tests to check if your audience might be more or less to take action based on
any particular factor.
4. Don't purchase contact lists.
There is no surprise that as per GDPR or
General data protection regulation, you should not buy contact lists. Email
campaigns rely on an open rate, and if you contact an individual whose details
you bought then earned from a prior communication, you must check the drop of
email performance. The GDPR also needs each European recipient's permission
before contacting them and buying an email list that does not come with any
consent. To approach your target audience, you should reach out to a platform
made for B2B marketers that helps you to get data through different marketing
platforms for your target audience.
5. Optimize the email's preview text
If you subscribed to a newsletter, you
might have checked the message at the top of the email. Email is not showing or
displaying correctly, and please click here. Don't get me wrong, it is an
aidful warning, but it is called a preheader that might drastically affect your
open rate of an email. As you might be telling recipients, this email may not
function, or it doesn't offer any useful information about the email.
You must understand that your preview
text must supplement your headline by adding information. It encourages them to
open or capture your audience's attention. Preview text pulls in the first many
words of the email body and shows that the subject or headline should be
visible before the person clicks. The issue is that personalized email
templates stick with conditional statements such as not displaying properly or
can't see pictures? The top banner allows it to slip right into the preview
before it goes out. As a principle, you must always write a personalized
preheader that teases what your email will provide.
6. Clean your mailing list regularly.
There is a possibility that a few of
your email contacts may not opt-out of your campaign strategy but might still
never open emails. You must check a list of subscribers who don't communicate
through your emails over some time and eliminate them regularly.