Content Marketing Company

Off-Page SEO

One of the parameters that determine a higher rank on Google is by getting other relevant websites to point to your website, this happens when your site has credible and meaningful content. Link-building lies at the heart of off-page SEO and is done in three ways:

• Natural Links: Given naturally by site owners to a website, without any action getting initiated by the website. For example, a cooking website adding a link to its page about “Naturally Occurring Sugars in Fruits.”
• Manually Built Links: Built through deliberate actions such as reaching out to customers, bloggers to link-back and asking influencers to share content.
• Self-created Links: Adding a backlink to an online directory, blog, forum, comment signature, or a press release with optimized anchor text.

Email Marketing

Email marketing refers to the exercise of sending a commercial message to a group of people who are your existing or potential customers. Although Email is a relatively old content marketing technique, it still holds relevance compared to other online strategies.

A business can start its email campaign by building an email list of subscribers when the number reaches a critical threshold, then the brand can start its email campaign. Today, many brands execute email marketing through automated software that enables audience segmentation, drip marketing, auto-response, responsive layout, list maintenance, easy integration with existing software and much more. Apart from such paid email software tools come with pre-designed email templates that can be designed easily with a drag-and-drop interface.

Social Media Marketing

This is a form of internet marketing that involves the creation and sharing of content on different social media platforms to achieve branding and marketing goals.

The range of activities can include posting text and image, along with videos and other content to drive engagement through organic or paid means. Before beginning your SMM campaign, it is essential to have ideas on - what you seek to achieve, target audience, and most popular social platforms among your audience. Besides, you need to focus on a few goals when you begin your SMM campaign, which could include – increasing traffic and brand awareness, improving conversions, generating leads to drive sales. Be actively engaged with your audience on social platforms, to increase following and achieving goals.

Content Promotion

There are many who feel content promotion deserves more attention than content creation. Rightly so, if no one reads it, the whole effort of creation becomes futile. Coming to the actual promotion, here are your options:

• Social Media: You target the platforms where your target audience spends most of their time online.
• Search Engines: Create content around keywords your audience uses frequently in search.
• Emails: Build a healthy list of email subscribers and introduce them to content updates through email.
• Paid Advertising: You can execute paid search or run ads on social media to attract the audience to your content.
• Forums: Join and start answering questions on forums. Later, you can answer questions by including a link to your blog or website.

Sales Funnel

An important factor that can drive content creation is the sales funnel or the buyer’s journey that eventually leads to positive action affecting the bottom line. It consists of three stages, which are:

• Awareness: At this stage, the audience is simply aware of your brand without any intention to opt-in or buy. Content has to be inert without being promotional; the intention is to strengthen the brand image.
• Consideration: Once they have heard of the brand, they would consider buying. They have to be nudged forward into buying. Metrics like downloads and form submissions consist of consideration phase.
• Decision: This is the stage where they actually make a purchase. Metrics such as the average size of orders, order frequency and sales come into the picture.