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91% of B2B marketers and 86% of B2C marketers use content marketing as a key strategy to reach the target audience, according to the Content Marketing Institute (CMI). These high numbers signify the need to adopt content marketing as a key component in online marketing.
At Code CL we are well-versed with all aspects of content marketing and can actively evolve a customized strategy to suit your business needs.
We ensure to create content that appeals to the audience prompting them to take desired action beneficial to the business
“Social Media puts the “public” into PR and the “market” into marketing.”
The practice of strategic marketing that involves producing valuable, relevant content on a consistent basis to attract and retain an audience that eventually drives profitable action. It is a long-term strategy and the focus is on building a strong relationship with the audience by providing them high-quality content that is relevant on a consistent basis.
Traditional advertising involves broadcasting and intruding the audience with commercial content. Whereas in content marketing the focus is more on nurturing a relationship through content, which eventually drives a purchase decision. Here the audience takes the call in selecting your brand over others based on your efficacy to communicate that drives valuable action.
For marketing on Facebook, you FB business page is to be optimized enough to keep communication and conversation going with prospects and customers.
Marketing on Instgram platform actually allows a brand to promote a brand to younger audience in a friendly and authentic manner without the need to hard-sell a product.
Businesses both big and small are using twitter promotion to communicate in an informative manner with their followers and customers alike.
Marketing on Pinterest which is visually-driven platform that boasts of users with the highest purchase intent can be used to increase brand awareness and conversions.
We at Code CL are unlike other agencies that provide more focus to execution than strategy. Our efforts are directed at creating an implementable strategy through careful deliberations and consultations that would ideally support meticulous execution.
Most agencies continue to treat content marketing as a campaign, but at Code CL we ensure that the practice is mainly built around the creation of long-form content and its distribution through multiple channels consistently. We are in it for the long term not hoping for quick results.
Our content marketing is about delivering on expectations.
After executing a content marketing plan, you need to gauge the success through performance metrics. At Code CL, we make it a point to track and monitor the performance of all digital campaigns and content marketing is no exception.
We arrive on a set of metrics based on the goals of the campaign. With consistent and regular monitoring, we are able to correctly assess what’s working and what’s not, giving us opportunities to tweak the strategy in real-time.
We come with a wealth of experience in content marketing.
Regardless of the content being created, pay special attention to the headlines to entice & compel your target audience
While creating content, go with a longer-form of content, as it is able to capture attention with more information and keywords.
Creating a reputation through content requires you to provide value that is backed by good research without errors of any kind.
Humans happen to be visual creatures, we are driven more by images and videos than text. Include visual elements to all content.
We provide uniquely effective solutions to each client
Our past experience is testimony to the fact that our executions have brought prolific results for all of our clients with cost-effective solutions.
We provide solutions truly based on immediate and long-term goals of a client. Our solutions incorporate the latest and best industry practices to drive tangible results.Know More
On the face of it, content marketing may look straight forward, but it does involve immaculate planning before the actual creation of content. This is best done by experts in the domain, who come with hands-on experience and understand the subtleties of the process.
We can provide you with a team of strategists, designers and writers to chalk out a comprehensive strategy that will produce engaging content that will drive results.
When Facebook started off, it was relatively easy to reach out through organic means, but with time, it has transformed into a pay-to-play model. Facebook ads are the paid means by which you can make an impact with your content. The expansive user base of Facebook makes it a go-to platform for brands to reach their specific targeted audience.
This platform was bought over by Facebook in 2012 and since then it has become a platform that works better through paid advertising, else it is difficult to grow as a brand. Brands can opt to advertise on Instagram through regular posts or ‘Stories’ that will appear in the feeds of users based on relevance. The platform comes with all the targeting options available on Facebook.
Twitter has a user base of 330 million users, who are highly engaged with the platform to offer better value for money. Brands can advertise through promoted tweets, promoted accounts and promoted trends. These appear in the users’ feed based on relevance and past search actions. Incidentally, there is no minimum ad-spend and you have complete control on the budget.
There are 690 million professionals on LinkedIn and is the best possible platform for B2B marketers. Although they are slightly expensive compared to Facebook and Twitter, you can precisely target professionals according to job title, function and industry. It is a highly effective platform for increasing brand awareness and generating leads with flexible pricing.
This ad platform is great at getting your content and products in front of more people as they search, browse and discover on Pinterest. The platform works on an auction-based system, where advertisers select a pin from their account and enter the target criteria. Brands and businesses of all sizes can benefit from the visually-driven platform.
The video-sharing platform is owned by Google and one of the most popular website on the internet. Although organic growth is possible on the platform, YouTube ads are the paid-means to get your message across to a targeted audience. Placing an ad with keywords on the platform is relatively less expensive to Paid Search and comes at about $0.06 per click.
We Utilize Strategies & Tactics that Bring Results
People like to be treated special, provide exclusive content to your subscribers, it will keep them engaged and will bring in new users.
Make it easy for your readers to share a blog or website content by including social buttons that would enable easy sharing with their circle.
While you may have invested time creating a piece of content, it is an opportunity under-utilized, if you do not repurpose it into other content types.
Marketers tend to scramble through keyword research, you need to invest effort in finding the best keyword combinations to attract the right audience.
Create both evergreen and trending content, but invest 70% of your efforts towards evergreen while remaining for the rest.
Content that is exceptional need not be complicated, stay away from academically-sounding content for a more conversational approach.
The more you talk with your prospects the better the relationship becomes, the audience in the second person and solicit opinions regularly.
People do not follow through unless they are told what to do. Include strong and visible CTAs in your content with clear expectations.
Everyone is today looking for leads and collecting data. Use this data tocustomize content and disseminate it to an audience looking for it.
Our approach to content marketing incorporates all elements to make brand outreach successful. We ensure each stage of the plan is carefully conceived and is aligned with the immediate and long-term goals of the client and are accomplished within a definite time-frame.