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Ecommerce Blogging

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  • Ecommerce Blogging

Code CL- An Agency Fulfilling Blogging Needs for Ecommerce

Today’s consumer is information-driven and seeks content that helps him make informed purchase decisions. A blog is a powerful medium that educates the consumer, boosts search rankings and makes you an authority to improve the brand’s credibility.

Blogs for Ecommerce with Code CL

We at CCL believe blogging is critical to effective Content Marketing.

Blogging as a tool for brand outreach and is a practical approach for the organic distribution of meaningful and informative content , that improves site visibility and conversions grow their business . We at CodeCL are convinced about blogging, as a coherent marketing strategy.

Start a Blog for your Ecommerce Website to bring additional traffic through search engines like Google and increase your businesss.

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01

Product

Understand the Brand & Audience

02

Strategy

Create a plan for the Brand

03

Execute

Engage & Implement the Plan

04

Monitor

Keep tweaking execution to improve

Ecommerce Blogging Improved Online Visibility

We help brands achieve credibility through in-depth blogs!

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Blogging in General

A blog is the shortening of the term ‘Weblog’ and started off somewhere in 1994 as a personal online journal. Today, the purpose of an e-commerce blog is more about educating and communicating the prospects and customer about a product or service.

It is an efficient means to connect with a relevant audience to boost site traffic and Lead Generation.

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Design
93%
Topic research
92%
Content Creation
91%
Ecommerce Blogging
92%

Blogging Style

Blogs are informal by nature and mostly adopt a conversational style. Today most ecommerce businesses use blogs to mostly inform and partially promote their products or the brand. Most ecommrec blogs are reader-friendly with short-paragraphs, subheadings and bullet points to enable quick understanding of the features and benefits of the products.

All business blogs will have carefully inserted keywords for better search visibility.

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“Social Media puts the “public” into PR and the “market” into marketing .”

Chris Brogan Media Group


The audience today is spoilt for choice when it comes to online stores. There are plenty of sites catering to the demands of the consumer. This makes it imperative for an e-commerce store to stand out from the crowd. Effective content marketing through blogs is a practice that not only improves online visibility but can establish your credibility as a brand. Blogging need not be always about your product or service. It can be developed to tell the story behind your brand, your ideas about business, your core beliefs, things that you are passionate about and social causes close to your heart. In the long-term, you become more relatable as a humane brand that is not about business and profit always.

In reality, writing blogs with regular frequency and getting regular engagement from the audience involves a fair amount of planning, preparation and execution. As an entrepreneur, you may not have the luxury of time to write exhaustive blogs that would find a regular audience. Instead, you need to partner with an agency that takes inputs from you and writes meticulous blogs to showcase your knowledge and expertise. Regularity in blog posting is a necessity and the audience can get disinterested with erratic updates on your blog. An agency utilizes advanced planning in selecting topics and creating content to make the process more systematic and streamlined, which might not be the case with in-house blogs. An agency does offer a better option.

  • An effective blog can improve your search rankings on Google.
  • Showcase your expertise and knowledge to build credibility and authority.
  • Develops and improves relationships with prospects & customers
  • Blogs improve trust in the brand to convert prospects into customers
  • New updates & meaningful content drives consistent traffic to the brand website.
  • An well-written & actively promoted blog can help in link-building

CCL – Effective Blogging to Accomplish Business Goals We deliver tangible results with active blogging!

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CCL – Productive Blogging for Ecommerce that Drives Results

Our blogging ensures better visibility, traffic & leads

A Necessity

While others may have the notion of blogs being optional , we treat a blog as a necessity for our content marketing strategy for e-commerce.

Internal Linking

We ensure your blogs are linked to the product on the website and individual posts are backlinked to each other, helping with SEO.

Simple URLs

We ensure all blog URLs are simple and concise and are written in plain English. If it isn’t, it can interfere with your search ranking.

Load Time

Any blog that takes time to load would be abandoned immediately by the audience, avoiding animations and graphics to get better visibility on search.

Meta Descriptions

TA meta description is the first thing an audience sees on search results , ensuring it is written in a compelling manner to increase click-through rates.

Include Images

While including an image in the blog use the ALT text to the image’s HTML which describes the image to give the blog an SEO boost.

Original Content

We spend time and effort to produce original and plagiarism free content that has an impact on Google rankings to drive traffic and sales.

Answer Questions

We practice active listening with our audience to get the most pertinent questions and provide answers through fresh blog posts.

Build an Email List

We make sure that we build an email list through our blogs to get across to your audience easily without relying on search rankings and paid ads.


  • Blog Planning
  • Blog Strategy
  • High Performing Content
  • Content with a Purpose
  • Promote Blog
  • Measuring Blog Performance

Blog Planning

Creating loyalty among your audience takes more effort than just making a sale. You need to differentiate your brand and aim to build a community of active followers.

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For any business selling online, a blog presents the possibility to build a loyal customer base. Before you start, you need a set of defined goals for blogs. Let’s look at them:

  • Purpose & Identity – Articulate the business goals & brand personality
  • The Audience – Your target audience consisting of prospects & existing customers
  • Publishing Schedule – What and when to publish
  • Distribution – Ways to drive traffic to the blog posts
  • Conversion – Specific tactics to convert visitors into subscribers
  • Measurement – Parameters to measure success

Blog Strategy

After the launch of a blog – you need to be consistent with new relevant content. In the short-term, you fulfil the reader’s expectations with fresh content, while in the long-term it builds a relationship built on brand loyalty. But, the question remains, ‘How to be consistent?’ and the answer is a Content or editorial Calendar. The larger aim here is to create steady levels of engagement with each new piece of content. And, maintaining such high levels of engagement is not possible without planning ahead.

At CodeCL, the writers’ team finalizes topics and content framework through regular brainstorming and getting feedback on the same from the client. Once the final list in place – each topic is assigned specific dates along with the promotion plan.

High Performing Content

As a business owner, you might be deterred by the amount of planning required to start a blog. Moreover, it is about creating content that clicks with the audience on a regular basis. For creating high-performing content – you need to adopt a hybrid approach. You need to partner with an agency with good writers to craft the message. Your exhaustive knowledge and experience in the domain will prove useful in creating engaging content.

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Suggest topics and the framework for the blog and the agency’s writers can take care of rest. Also, agencies understand the importance of curating content from other sources with permission that gets accepted readily, to enhance your credibility as a keen industry observer.

Content with a Purpose

A blog can bring in new customers provided you are creating targeted content. In other words, a blog should move the audience through the sales funnel, from awareness to purchase to retention.

Every blog should have a purpose and multiple blog-posts should guide the audience at each stage of the sales funnel. Mainly there are three types of content:

  • Awareness Blog: Content educates the audience without being promotional. For example, “Studying with improved concentration.”
  • Branded Blog: Content introduces the product and brings the audience closer. For example: “How to Choose an Online app to Improve concentration”.
  • Product Blog: Being a blog, you can only ensure product descriptions and images find a place. For example: “Best Available Learning apps for Improving Concentration”.

Promote Blog

Once you have a blog in place, it is crucial that you promote it to get intended results. The most sensible practise is to email the blog to your subscribers. Before sending, ensure you have a great subject line and a crisp message introducing the reader to the blog. The former drives the open-rate while the later affects the click-through rate. Another strategy could be influencer outreach – you could actively reach out to influencers in the domain and seek their permission before sending content.

If all goes well, they could feature your blog on their site with a backlink. Finally, there are paid ads such as Facebook ads which are inexpensive to start with and can drive traffic to your blog.

Measuring Blog Performance

There is a range of metrics you can measure to gauge the performance of a blog.

Google Analytics provides you with access through your website platform. Include these four metrics:

  • Page Views: It is the number of times you individual posts have been viewed within a specified time frame. This metric tells the most & least viewed posts on your blog.
  • Average Time on Page: Tells if visitors are actually reading the blogs, trends can indicate preferences for certain posts.
  • Returning Visitors: The number of people who returned after reading a blog post.
  • Goal Conversion Rate: It measures the number of visitors who engaged in an intended action, such as sign-ups, form filling or even a purchase.

Code CL – Understanding your Ecommerce Blogging Needs

We create exclusive blogs backed by extensive research!

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Ecommerce Blogging with a incredibly especially extremely Long-term Vision

Blogging is a marathon, you have to consistently create and promote content but results will not come overnight.

Align Search

An estimate suggests 51% of traffic comes from search. Hence we write blogs about topics people are searching for.

Follow Competition

We keep a close watch on your competition to get a fair idea about what’s working for them and where we can do better.

Unique Perspective

An ideal piece of content has to be original and should present unique insights & perspectives on a subject to make it shareable.

Make it Readable

Nobody will give a second glance if the content is not readable. Create shorter sentences, use subheadings and bullet points to enhance the appeal.

Great Headlines

Never begin with a headline, rather complete the main body of content and go back to craft a headline because it can make all the difference. .

Focus on Introduction

Start with a recurring problem as the beginning of a blog. Next offer the solution without disclosing what the main content is all about.

On-Page SEO

Include your keyword in your title, meta-descriptions and H1 tags and stick with short and concise URLs to give exact ideas about the blog.

Online Communities

Be an active participant in online communities – Facebook groups, Reddit & forums. Once you find acceptance, it is possible to promote content.

Guest Posts

Gaining traction can be easier if you are able to leverage the authority and following of pre-eminent blogs to drive traffic and build the brand.

Be Responsive

After having done the hard work of promoting the blog, we ensure every comment both positive and negative is given the attention it deserves.

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Planned Approach to Ecommerce Blogging Success Advance Progress

Starting an E-commerce business in India is easily possible now with an entreprenuer midset. Adding a blog to ecommrec site is one of the most important aspect of growing your businessy. At CCL, we do not adhere to the chaotic approach for blogging, where content is created just in time. Our approach is dictated by planning for contingencies and delivering results to match expectations. Wants to increase sales in your ecommrece site by blogging?...

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ABOUT CCL

CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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