Today’s consumer is information-driven and seeks content that helps him make informed purchase decisions. A blog is a powerful medium that educates the consumer, boosts search rankings and makes you an authority to improve the brand’s credibility.
We at CCL believe blogging is critical to effective content marketing.
Blogging as a tool for brand outreach and is a practical approach for theorganic distribution of meaningful and informative content , that improves site visibility and conversions grow their business . We at CCL are convinced about blogging, as a coherent marketing strategy.VIEW MORE
Understand the Brand & Audience
Create a plan for the Brand
Engage & Implement the Plan
Keep tweaking execution to improve
We help brands achieve credibility through in-depth blogs!
A blog is the shortening of the term ‘Weblog’ and started off somewhere in 1994 as a personal online journal. Today, the purpose of a blog is more about educating and communicating the prospects and customer about a product or service.
It is an efficient means to connect with a relevant audience to boost site traffic and leads.VIEW MORE
Blogs are informal by nature and mostly adopt a conversational style. Today most businesses use blogs to mostly inform and partially promote a product or a brand. Most blogs are reader-friendly with short-paragraphs, subheadings and bullet points to enable quick understanding of the topic.
All business blogs will have carefully inserted keywords for better search visibility.Learn More
“Social Media puts the “public” into PR and the “market” into marketing .”
The audience today is spoilt for choice when it comes to online stores. There are plenty of sites catering to the demands of the consumer. This makes it imperative for an e-commerce store to stand out from the crowd. Effective content marketing through blogs is a practice that not only improves online visibility but can establish your credibility as a brand. Blogging need not be always about your product or service. It can be developed to tell the story behind your brand, your ideas about business, your core beliefs, things that you are passionate about and social causes close to your heart. In the long-term, you become more relatable as a humane brand that is not about business and profit always.
In reality, writing blogs with regular frequency and getting regular engagement from the audience involves a fair amount of planning, preparation and execution. As an entrepreneur, you may not have the luxury of time to write exhaustive blogs that would find a regular audience. Instead, you need to partner with an agency that takes inputs from you and writes meticulous blogs to showcase your knowledge and expertise. Regularity in blog posting is a necessity and the audience can get disinterested with erratic updates on your blog. An agency utilizes advanced planning in selecting topics and creating content to make the process more systematic and streamlined, which might not be the case with in-house blogs. An agency does offer a better option.
Our blogging ensures better visibility, traffic & leads
While others may have the notion of blogs being optional , we treat a blog as a necessity for our content marketing strategy for e-commerce.
We ensure your blogs are linked to the product on the website and individual posts are backlinked to each other, helping with SEO.
We ensure all blog URLs are simple and concise and are written in plain English. If it isn’t, it can interfere with your search ranking.
Any blog that takes time to load would be abandoned immediately by the audience, avoiding animations and graphics to get better visibility on search.
TA meta description is the first thing an audience sees on search results , ensuring it is written in a compelling manner to increase click-through rates.
While including an image in the blog use the ALT text to the image’s HTML which describes the image to give the blog an SEO boost.
We spend time and effort to produce original and plagiarism free content that has an impact on Google rankings to drive traffic and sales.
We practice active listening with our audience to get the most pertinent questions and provide answers through fresh blog posts.
We make sure that we build an email list through our blogs to get across to your audience easily without relying on search rankings and paid ads.
We create exclusive blogs backed by extensive research!
Blogging is a marathon, you have to consistently create and promote content but results will not come overnight.
An estimate suggests 51% of traffic comes from search. Hence we write blogs about topics people are searching for.
We keep a close watch on your competition to get a fair idea about what’s working for them and where we can do better.
An ideal piece of content has to be original and should present unique insights & perspectives on a subject to make it shareable.
Nobody will give a second glance if the content is not readable. Create shorter sentences, use subheadings and bullet points to enhance the appeal.
Never begin with a headline, rather complete the main body of content and go back to craft a headline because it can make all the difference. .
Start with a recurring problem as the beginning of a blog. Next offer the solution without disclosing what the main content is all about.
Include your keyword in your title, meta-descriptions and H1 tags and stick with short and concise URLs to give exact ideas about the blog.
Be an active participant in online communities – Facebook groups, Reddit & forums. Once you find acceptance, it is possible to promote content.
Gaining traction can be easier if you are able to leverage the authority and following of pre-eminent blogs to drive traffic and build the brand.
After having done the hard work of promoting the blog, we ensure every comment both positive and negative is given the attention it deserves.
At CCL, we do not adhere to the chaotic approach for blogging, where content is created just in time. Our approach is dictated by planning for contingencies and delivering results to match expectations.