Code CL - Ideal Agency for Email Marketing for Ecommerce
9 out of 10 marketers use emails to distribute their content organically. 81% of SMB enterprises use email as the primary method for customer acquisition. As an e-commerce brand, you must prioritize email as a definitive marketing channel.
Email Marketing for Ecommerce with Code CL
CCL believes e-commerce companies can greatly benefit from , Email Marketing.
Our experience in designing marketing strategies has taught us the value e-mail brings to online marketing.Of all online marketing strategies email still outshines others grow their business ,making it a reliable tool in getting your prospects & customers closer to the brand.
VIEW MORE
01
Product
Understand the Brand & Audience
02
Strategy
Create a plan for the Brand
03
Execute
Engage & Implement the Plan
04
Monitor
Keep tweaking execution to improve
CCL – Seamless everything Email Marketing for Ecommerce
The Marketing to bring in value addition for the brand!
Email Marketing
Email marketing is the oldest means of communication since the advent of the internet. But, it still holds a distinct place among marketers because everyone checks and reads emails on a regular basis.
Understanding email marketing is vital for brands who seek to remain in regular touch with their customers.
VIEW MOREEmail Marketing – How to Start?
Before you actually start your campaign, you need a critical number of subscribers who have consented to receive emails . This is achieved through active promotion of your blog , newsletter or even exclusive offers on the site. Once you have a critical number of subscribers you can experiment with various informative-cum-promotional emails to see which converts best.
Learn More
“Social Media puts the “public” into PR and the “market” into marketing .”
This can be termed as a craft of creating emails to increase brand awareness, drive traffic and generate sales for an online store. Emails are used for varied purposes by online stores ranging from abandoned shopping carts, promotions, special offers and to capture leads. In the long-term, it helps cement a relationship with the customer through carefully conceived emails that appeal to their purchase behaviour. Before you launch an email campaign, it is essential to remain attuned to a few things. Segment your audience into groups based on visible buying patterns pointing to their preferences. Spend time developing the subject line to make the first impression on the reader. Learn & optimize with each email campaign.
An email marketing campaign does not begin and end with your weekly mail or the occasional abandoned cart message. There is more to it and when done correctly and purposefully, it has its own benefits. To begin with, your email must have enough appeal to attract the reader to open and read the message. It requires careful selection of words backed by enticing language. An agency like CCL has in-house writers talented enough to write in a tone that resonates with the target audience. An agency’s approach to writing emails is never uni-dimensional. Rather mails are written with multiple viewpoints to appeal to segmented groups in your subscriber list. We at CCL have a structured approach to email marketing aligned with its subtle nuances.
- Regular emails help build trust and a lasting relationship.
- Accurate & focused messaging helps convince customers to remain loyal.
- Relevant messaging can keep the customers actively engaged with the brand
- Segmented messaging increase the chances of conversions
- Reactivates inactive customers with attractive messaging to encourage purchase
- Develops brand advocates through messages that encourage reviews & testimonials
CCL – Unmatched Email Marketing for Ecommerce Get your messages to deliver results!
CCL – Systemized Approach to incredibly especially extremely Email Marketing
We understand messaging to craft it better
Great Copy
Every mail we send out has great copy and is written with marketing psychology in mind to drive purposeful action.
Avoid Monotony
Fresh ideas while writing marketing emails – we do not stick to a singular tone which worked in the past, the audience might opt-out.
Newsletters
A good newsletter is supposed to inform and educate, we ensure the pitch in the newsletter is not sales oriented as the reader is not intent on buying.
Call-to-Action (CTA)
On average, a customer is likely to receive many promotional emails, to get to the point quickly – we make the CTA stand out.
Incentivize CTAs
When your CTAs drive purposeful action from the customer, it is essential that you reward them in some form, enhancing your credibility
Welcome Emails
Keep the conversation between the brand and customer going, we send welcome emails introducing the brand and benefits immediately after the sign-up
Targeted Mails
Customer reaction to our emails is an important metric that determines a brand’s reputation as being receptive to audience taste.
Promotional Offers
We send out mailers with discounts and promotional offers with a deadline help create a sense of urgency to drive useful action.
Brand Reputation
Customer reaction to our emails is an important metric that determines a brand’s reputation as being receptive to audience taste.
Email Marketing Software
Effective email marketing is about communicating with the audience in a relatable manner using targeted content to deliver the message. This means you need effective marketing software tools to deliver the message. Begin by accessing the size of the audience, if you have fewer than 500 subscribers, you can handle emails manually.
But, if you regularly send a substantial amount of mails – you need to automate your responses & aggregate the customer response into tickets. Detailed analytics is critical to Email marketing, be convinced about the software matching your analytical requirements. Finally, you need compatible marketing software that integrates smoothly with your existing systems like CRM.
Email Timing
There are no clear cut answers on what time you should send your mailers. It is through experience, you get to learn what time works best depending on the product type being promoted. Most emails are read within 4-hours after being sent. Hence you can anticipate a reaction within this time frame.
You can analyze available historic data and customer demographic to get better ideas. Further, by looking at data on orders placed, can give you hints about when most customers are likely to purchase. These times will be best to send emails and induce a purchase. Finally, you can join the mailing list on a competitor’s website to get ideas on their timing strategies.
Code CL – Coherent Email Marketing for Ecommerce
We create Customized Email Marketing Campaigns!
Enterprising Email Marketing for incredibly especially extremely Ecommerce
We aren’t distracted by the stature of the client and design sincere email campaigns that drive intended results
Know your Goals
We define goals before an email campaign to include milestones that are aimed for - it can range from nurturing subscribers to driving conversions.
Mail Types
We include more mail types apart from promotional emails, these include relational mails (newsletter) and transactional emails (order confirmation etc).
Know the Audience
We familiarize ourselves with the target audience through audience segmentation, or through tools like Google Analytics.
Improve Email List
We keep building the email list for better outreach. This starts with optimizing the opt-in forms for increasing sign-ups with better design.
Brainstorm Content
A good way to develop an appealing email copy is to plan ahead; the writers’ team at CCL mostly does it by a healthy exchange of ideas.
Distinct Tone
We write emails to initiate conversations with the audience with an emphasis on meaningful information that is offered in a conversational tone.
Personalized Messaging
Email marketing software allows creation of personalized messages to include the first name of the recipient, it surely makes an impact.
Spam Folder
We ensure not to use caps, exclamations, cliché phrases and poorly formatted HTML text to avoid being labelled as spam.
Clean & Neat
We write emails with crisp messaging and a well-defined structure consisting of short paragraphs, bullet-points, and highlighted keywords.
Interesting Links
The email must prompt the user into useful action. We include visually appealing buttons in the mail with phrases like ‘Find out more’ or ‘Download Now’
