Company In Kochi
About 24 million online stores world over, make it a highly competitive space to operate in. Winning at e-commerce marketing to drive consistent traffic, convert prospects and retain customers is the way to establish.
At Code CL we are equipped at offering the latest and most efficient practices to help you build an e-commerce brand and get you that competitive edge.
We ensure our clients get the best service in driving their online marketing campaigns to create an enduring e-commerce brand.
“Social Media puts the “public” into PR and the “market” into marketing.”
The processes involved in driving traffic to an online shopping store to convert prospects into customers and retain them in the long-run are collectively known as e-commerce marketing. The promotional strategies consist of both on-page and off-page tactics to drive traffic to a website and make sales happen.
This kind of online marketing works through a combination of organic and paid efforts to drive traffic to an online store. Search Engine Optimization or SEO is the preferred means to attract prospects through Google SERP. While Google & Facebook Ads make use of paid means to get users interested in an e-commerce website.
We have in-house PPC experts who would give your campaigns the required thought and scrutiny for the entirety of the campaign.
Your entire brand packaging would be conceived by our experienced designers for it to stand out from the rest of the competition.
An expansive user base on the platform requires experiential knowledge to zero-in on the target audience and incorporate practices like retargeting.
We provide a comprehensive approach to SEO to include practices like keyword research, backlinking, site structure and more.
You will have access to our team of content and copywriters who will produce top-notch content to showcase the brand vigour in all campaigns.
Our services will offer the most cost-effective solutions to campaigns, thereby helping you to save costs in the long term.
By remaining on top of the latest trends and developments in e-commerce, we at CCL can easily adopt new tactics and approaches for a campaign to offer flexibility in marketing , giving your brand the competitive edge in the market.
We at CCL are committed to offering our clients the best services driven by a technology-led approach. Our adherence to the dictum of continuous improvement makes our agency invest only the latest in software and devices.
Effective Ecommerce Campaigns with our in-house experts
We at CCL aim for tailor-made marketing campaigns for our clients that separate us from the regular campaigns run by other agencies. Our past campaigns have proven beneficial to our clients by helping them to acquire increased brand awareness, loyalty, conversion and sales.
We provide tangible results through validated digital strategies through organic content and paid advertising on relevant platforms. By partnering with CCL, you will be offered nuanced and growth-led strategies that will build an enduring e-commerce brand.
Partner with us for Structured Ecommerce Campaigns
We have over a decade of experience in handling digital campaigns with all-round expertise in e-commerce marketing from ideation to implementation.
All our actions are tracked and monitored with analytics, a proven method that helps in optimizing campaigns to make them cost-effective.
We provide you with a dedicated point of contact from our agency to cater to your demands, clarifications and current campaign status.
E-commerce marketing is a long-term commitment and we believe in nurturing & building positive business relationships than a transactional arrangement.
We offer a complete range of services for e-commerce marketing!
We look at all aspects of your website to deliver campaigns that are not only effective but also provide you with value for money.
By incorporating all the relevant practices associated with e-commerce marketing, we provide you with a customized campaign that serves you the best.Start Ads Now
Setting up an online shop is easy with the easy availability of ready-made templates & platforms. But, driving traffic and generating sales does not come easy. We believe your interests are best served by associating with us to turn your website into a profitable venture.
We have the necessary resources & expertise to offer you the best in e-commerce marketing services with a proven track record.
Our first step for an e-commerce campaign is to study the brand and understand the current situation. We do this through SWOT analysis – helping us perceive the strengths, weakness, opportunities, and threats to your brand. In-depth knowledge of all these factors helps us formulate the right strategies for the brand.
We study the revenue opportunity for the website because a single company is not capable of capturing the entire market. By understanding the ‘Total Available Market’ (TAM), it becomes easier to set revenue goals for the future. Also, questions about the dynamics of the market for a product become clearer – whether the demand for a product is diminishing or growing.
Do not go by gut instinct about your customer. Have a robust strategy to create buyer personas for a better understanding of customers and their behaviour. You can base your profile on age, occupation, location, hobbies and more. You would have a better frame of reference to engage with the customer to improve relationships & acquire new customers.
Our campaigns are based on SMART goals to measure our success. This means we emphasize on Specific, Measurable, Achievable, Realistic, and Time-bound (SMART) goals. This makes your campaign grounded in reality to not chase metrics that are unachievable considering the circumstances, available resources and the business we are serving.
Once we have goals in place, we proceed to choose the specific tactics that will improve the business from the current state to a desired future state. It can be a variety of actions that could include creating a landing page, sending emails, publishing content, engaging on twitter, purchasing PPC ads. We ensure each tactic takes us closer to the goals.
A good plan should have room for changes. We ensure that our plans are not rigid and can be adapted in line with emerging circumstances. It does not mean we are constantly on the look-out for bringing changes into the original plan; rather we seek to incorporate strategies and tactics that bring in the best results in a given time frame.
Integrate the Best Marketing Strategies for Ecommerce Sites
We optimize client websites so that it caters to a positive experience for the customer by ensuring design & usage elements on the website are intuitive.
Ecommerce websites have limitations compared to a physical store while optimizing websites we make serious efforts at creating a visual experience.
We ascertain the reason behind act through a polite email requesting the customer to complete the transaction or recommend them other products on site.
Use PPC ad strategy to capture the audience with high buying intent. We mostly include long-tail keywords that drive better traffic and keep CPC low.
Social media is a powerful medium to reach people and drive sales. We choose paid ads based on the type of business we are catering (B2B or B2C) to.
We make use of personalization to a good extent in delivering customized messages (ads or email) to a targeted audience based on their interests & past actions.
53% of all retail e-commerce sales would be through mobiles, we are equipped at creating a responsive design for easy navigation supporting all devices.
To overcome the limitations of an online store - video is a sales multiplier, offering insight about products to the audience to induce a purchase decision.
We are receptive about the visual aspect of e-commerce and have the expertise to optimize a website for visual search providing prospects with options to search.
We ensure that all components that go into making a successful e-commerce campaign are given due consideration for developing a seamless Social Media Promotion Company campaign. And, they are optimized and refined until desired results are obtained. For us, the journey is as important as the Destination.