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E-Commerce SEO

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  • E-Commerce SEO

Code CL is a leading Ecommerce SEO Marketing Promotion Advertising Management Agency In Kerala.

Remaining competitive and relevant in the E-commerce space is tough. Thankfully, we can provide you with the industry best practices to enhance your SERP results.

Ecommerce SEO with Code CL

CCL comes with the right professional & technical expertise for E-commerce outfits.

We offer proven strategies and methodologies to improve your visibility on Search to drive consistent traffic and increased sales. We do this through focused optimization techniques (keywords, backlinks, SMM) to ensure we meet your expectations.

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01

Product

Understand the Brand & Audience

02

Strategy

Create a plan for the Brand

03

Execute

Engage & Implement the Plan

04

Monitor

Keep tweaking execution to improve

CCL, The Best Ecommerce SEO Service Provider

Get Ahead with Ecommerce SEO!

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About Ecommerce

Ecommerce has made our lives easy, with a click of a button we ensure that products we need or want to indulge in, lands right at our doorstep.

Today, there are around 2.5 billion online shoppers around the world and the numbers are on the rise accounting for 25% of the world’s population. Consumers are spoilt for choice with the range of online stores.

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HTML/CSS
100%
Design
85%
WordPress
75%
Photoshop
85%

The Competition

An increasing number of E-commerce stores means high-level competition. Every company is vying for user attention to improve their business prospects.

In such a scenario, it is a challenge to stand out from the rest of the competition. Companies that focus on their core activities and externalise responsibilities like online marketing will finally make the cut.

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grow your business,codecl

“Social Media puts the “public” into PR and the “market” into marketing.”

Chris Brogan Media Group


The process of making an online shopping site more visible online by ensuring it ranks high on the search engine rank page . Most online shoppers go through a search engine to look for products of their choice. Ranking high on Search Results means more shoppers coming to your store. To drive traffic you also have the option of paid search, but users mostly ignore such ads due to over-saturation and lack of intent-based messages. Plus, ad blockers make paid ads highly ineffective. Continuing with SEO is by far the effective choice as it is inexpensive and brings in the intended results when implemented correctly. We at CCL provide you with the proven strategies that get you positive results.

We understand the pain of an Ecommerce entrepreneur when he is not able to drive quality traffic and bring in the intended conversions and sales. This is precisely when you need to partner with an agency to get tangible results with E-commerce SEO. Our approach begins with a comprehensive technical audit of your website to get a clearer picture. This is followed by Technical SEO , On-Page & Off-Page optimizations to get the website moving along the right course. We engage collaboratively with the client to understand what kind of content will find favour with the target audience. We improve online presence with Schema markup implementation and valuable link-building activities. Lastly, we measure and track the results to gauge performance.

  • An inexpensive process that is crucial in getting the customers from the awareness to interest to action (purchase)
  • Optimized content can improve traffic if written with an understanding of what the audience is looking for.
  • An Ecommerce platform is ideally suited for incorporating long-tail keywords to bring in a higher rate of conversion than other keywords.
  • Implementing SEO means improving the user experience. By optimizing the content you are aligning the content to serve user’s purchase intentions.
  • The content that is optimized for SEO can also be used for creating Paid Ads through shared usage of keywords and phrases.
  • SEO provides lasting value for your content on-site through continuous optimization by means of design and technology.
  • CCL, The Best Strategies forEcommerce SEO. Demonstrated E-commerce SEO Methodologies!

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    Improve Revenues with Validated Verified Proven Ecommerce SEO.

    Utilize the cost-effective Ecommerce SEO

    Site Structure

    Your site structure is the foundation of your E-commerce SEO strategy. Without good structure, the user can easily get confused and bounce-off.

    Load Time

    Your website must easily load in a matter of a few seconds, else your bounce rate can increase quite substantially.

    Mobile Ecommerce

    Mobile devices are going to account for 54% of total E-commerce sales, ensuring your portal has a mobile responsive design.

    Build Backlinks

    You have to put in the effort and take the initiative in building high-quality backlinks to bolster ranking and traffic to your site.

    Meta Description

    Write convincing and meaningful meta-descriptions to improve your click-through rate (CTR) on organic search.

    301 Redirects

    All Ecommerce sites have expired or discontinued products. Use 301 redirects to transfer the SEO value to the new product page.

    Optimize Title Page

    Google offers 55 characters for Title tags, ensuring to use high-volume keywords in them to get user attention. It does bring in the results.

    Sitemap

    Make it easy for the spiders to crawl your site and index it, always have a sitemap and robots.txt file ready for bulk & efficient indexing.

    About Us Page

    Pay close attention while writing and optimizing the ‘About Us’ page. It will give Google a better understanding of your business and products.


    • Keyword Research
    • Competitor Research
    • Site Architecture
    • On-Page Optimization
    • Blog Content
    • Link Building

    Keyword Research

    44% of all online traffic to E-commerce sites comes from organic search on Google. Hence keyword research is essential to good SEO. Ecommerce sites are large and contain a number of pages and it can be impractical to optimize each page.

    The alternative here is to focus on the most successful categories and products pages from your site. While optimizing the important pages of your website, pay attention to relevancy, search volume and ranking difficulty (use available tools). Go with keywords that are highly relevant to your brand and have medium to high search volume. While you may select a keyword, based on the above criteria, ensure you optimize for only one keyword per page.

    Competitor Research

    Keeping a close watch on the competition can reveal insight into what you can do better with your website. You can extend your keyword research to a competitor’s website. Prepare a list of keywords your competitor is using to execute his SEO strategy .

    Also, check whether he has higher Domain Authority (DA) and does his web pages have higher Page Authority (PA). If he ranks relatively higher on both these metrics, you have to change tactics and focus on other keywords in your domain. Next, you can study their website to find where they are getting their inbound links from. You might as well try to get backlinks from the same sources through influencer or a press outreach.

    Site Architecture

    You can get a good idea of what site architecture should be like if you check the most prominent names in E-commerce. Check their navigation and how deep their links are. Architecture is crucial for an E-commerce site, as they have thousands of product pages.

    It needs to be easy for the user to flow through your website and intuitively find the relationship between pages. On the contrary, bad user experience can actually hurt SEO. Ensure that a user returns to the home page in not more than 3-clicks while he navigates to any part of your website. It can be a best practice for designing website architecture. Aim to create a better user experience than your immediate competition.

    On-Page Optimization

    All the action that you take on the web page to make the site rank better consist of On-page optimization. This is something you have control on. Key elements in On-Page optimization include – meta tags, descriptions and titles or H1. You have to create compelling meta-tags.

    However, the sheer number of pages can be a hindrance. Select the most important pages and do it manually, for the rest you can go with a template-based approach. Descriptions have to be unique for both category and product pages with keywords, it helps Google to understand what’s on the page for better ranking. Lastly, titles or your H1 – use category and product titles (55 characters) for respective (category & product) pages and it should also be keyword focused.

    Blog Content

    As previously mentioned, you need to optimize one keyword per page. This will leave you with plenty of remaining keywords. A good place to use all those keywords would be a blog. You can create each post around a specific keyword that isn’t used in the main pages of your site.

    The blog has to be reader-friendly and high in quality and should be written by someone with a good grasp of SEO. In contrast, if your blog is keyword-stuffed and low in quality, no one would read it and certainly sharing is a distant possibility. Further, as a piece of content, blogs offer repurposing opportunities. You can collate your blog posts to create an ebook to make it a lead magnet to build your email list. Be sure about the quality of writing before proceeding.

    Link Building

    Similar to having quality content on your site, it is essential that you have valuable links pointing to your site. Google is known to penalize sites that have links from low-quality sites. These sites tend to be loaded with ads, poorly written and have keyword-stuffed content.

    To earn a valuable link, you can put together an original infographic, do a few high-quality guest posts, or collaborate on a research study. Another way of going about earning quality links is through broken-link building. Contact site owners and request them to replace their dead links with your content with a link back. Next, product reviews on a third-party review website from a satisfied customer is a quality link. Timing and incentivizing the customer are crucial to success.

    Code CL Execute to Succeed with Ecommerce SEO!

    Getting the Most out of your Online Store!

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    Chart an Ecommerce Success Achievement Benefit story with Code CL.

    Our team is well- equipped to handle eCommerce SEO to drive traffic and conversions through SERP Our team is well- equipped to handle eCommerce SEO to drive traffic and conversions through SERP.

    Clean URLs

    Google prefers neat and concise keyword-rich URLs. Do away with product parameters, try to include more hyphens instead of special characters.

    SSL Certificate

    Search engines give priority to sites with SSL certification, it provides the necessary security to customers while transacting on the site.

    Smaller Images

    For the mobile-optimized version of the site, insist on images that are smaller than 70KB, it improves the load time of the website.

    Canonical Tag

    Use canonical tags to organize content and inform search engines about your preferred set of web pages to get over duplicate content.

    Product Descriptions

    For all product and category pages have a minimum of 1000 words per page with the usage of keywords at least 3-5 times.

    Schema Markup

    Improve your search display results by including Schema markup microdata into your website for better online visibility with star reviews.

    Produce Content

    Google insists that content and links are the foremost ranking factors. Create original content and share it often to build links.

    Sponsor an Event

    By offering to sponsor a local industry event, there is good reason to earn a link on a high authority site & get brand recognition.

    Google Shopping

    Leverage this platform from Google for its high conversion rates than most PPC practices and a lower cost per click.

    Readable Content

    On average, you only have 7-seconds to grab the attention of a visitor with content. Be sure about your content structure before publishing.

    Instagram Marketing Learn More
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    Hotstar Marketing Learn More

    Genuine & Established Ecommerce SEO Practices Execution Engagement

    Ecommerce comes with its own set of challenges. We understand pain-points associated with online portals to come up with fool-proof SEO solutions that drive desired results.

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    Get in Touch

    ABOUT CCL

    CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

    We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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    CALL US TO GROW YOUR BUSINESS

    +91 7902921010

    • Kochi, India

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