Code CL is a leading Social Media Driven Ecommerce Marketing Promotion Advertising Management Agency In Kerala.
Most customers find it comfortable to buy from a company that engages with them consistently. This means Social Media should be central to your strategy in driving traffic, sales and retaining customers.
E-commerce Social Media with Code CL
CCL is committed to providing the best possible engagement on social media.
Our experience with past clients has strengthened our belief in the power of social media. We have extensive experience on major social media platforms to bring about organic and paid engagement on e-commerce websites to drive revenue and retain customers.
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01
Product
Understand the Brand & Audience
02
Strategy
Create a plan for the Brand
03
Execute
Engage & Implement the Plan
04
Monitor
Keep tweaking execution to improve
Code CL has Exemplary Social Media-led Ecommerce Engagement
Social Media Driving Ecommerce Engagement!
About Social Media
Initially, social media was all about entertainment, but today these platforms have a serious influence on the marketing initiatives of major companies.
Brands have realized they could connect better and get intimate with their customers and target the audience like never before. These platforms are also ideal for instant engagement with customers.
VIEW MORESocial Media Driving Ecommerce
A well structured social media strategy is essential for the development and growth of an e-commerce business.
Social platforms help companies to improve their digital presence, increase traffic and generate leads. The rapid growth of these social channels has presented brands with opportunities to retain and acquire new customers.
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“Social Media puts the “public” into PR and the “market” into marketing .”
Social media is an important tool for e-commerce business and should remain a core strategy for driving engagement across an e-commerce site. An ideal platform for promotion and direct selling, you can reach targeted customers and actively engage with them to build trust and in due time you will have loyal customers. Social media platforms can create consistent traffic to your website through regular posts having links back to your website. Create posts with high-resolution pictures/ videos with keyword-rich content and Call-to-action can generate relevant leads. Social platforms do witness active engagement by brands with its customers in the form of instant feedback, complaint resolution and answers to specific product queries. On the whole, it presents possibilities that make it unlike any medium before.
It is given that social media need to be part of your core strategy when it comes to online marketing. However, creating fresh content, promoting it and creating active engagement on multiple social platforms can be a daunting task. Outsourcing your social media activities to a professional agency can make it much easier for you to focus on the core aspects of your e-commerce business. Agencies will help in evolving strategies starting from ideation, content creation, and promotion to analyzing results of your marketing efforts. We at CCL with our decade long experience with social media have a proven approach towards social platforms to produce results that align with the business goals.
CodeCL, Drive Ecommerce leads with Social Media Build an Ecommerce Brand and Generate Leads!
Strategies for Seamless Social Media Engagement Interaction Visibility widely.
Seize all Possibilities to grow your brand on Social Media.
Content-Length
Articles with length ranging from 2,000 to 2,500 & videos spanning 4 minutes and 20 seconds get the most shares on Facebook.
Live Videos
Videos outperform all other forms of content on social media, but the next best thing happens to be live video, an opportunity to showcase products.
Instant Messaging
Consumers prefer instant messaging as the most preferred medium form of communication when interacting with a business or brand.
Instagram Stories
This feature has great engagement rate and can be the means to post videos on behind-the-scenes POV and sneak peek into a new product launch.
Paid Advertising
Organic reach is obsolete, but paid advertising on social platforms ensures you only promote content with the potential to engage the audience.
Remarketing
This is a great way to engage users who are aware of your brand. It is done by tracking the user and showing your ads multiple times on different sites.
In-App Purchases
A social platform like Facebook now allows you to directly purchase from the app without ever leaving the platform, lessens the friction in the buying process.
Influencer Outreach
Getting influencers on board to collaborate on marketing gives you access to trustworthy content and a community of readymade target audience.
User-Generated Content
You can bring in fresh ideas and perspectives by including UGC on your marketing channels. Also, helps in the customer getting acknowledged.
Facebook Ecommerce
The social platform has a user base of 2.32 billion users and counting. The expansive user base means that your target audience is on the platform and can be reached both organically and through paid means.
Among online marketing strategies, Facebook continues to be the most inexpensive advertising channel. Begin on the platform by setting up the advertising account in Facebook Business Manager consisting of a business page, Ads account manager and catalogue. Next, you generate the Facebook Pixel in Ads manager to implement it on your e-commerce site. You can use the Pixel to track audience, custom audience creation, conversions and monitor overall performance. Presently, Facebook offers 13 campaign objectives, choose the most appropriate option to drive engagement.
Twitter Ecommerce
You need to be mindful about the fact that there are fewer users on this platform compared to the rest. Every brand gets 280 characters to get their message across combined with images/ videos and links.
Promoted tweets offer paid advertising on Twitter. Brands that have found success on Twitter work with Q&A type of content to answer queries and to offer customer support. Careful use of hashtags combined with entertaining content can encourage customers to retweet for effective outreach. The platform is ideal for content loaded with humour, showcases your brand on a lighter note to make it more relatable to the audience. It helps improve your brand awareness through brand-mentions on the platform that can translate to better sales.
Code CL has winning Social Media Strategies for Ecommerce
Align your online marketing goals with social media!
Code CL is customized Social Media Solutions Resolution Guide for Ecommerce.
Our focus is on understanding the client’s business to evolve solutions that match their immediate and long-term needs.
Social First
More brands have realized that users prefer to engage on social media before an online purchase, making social presence valid for a brand.
Meaningful Connections
Brands generate interest and conversations around them. Engagement is about shaping those conversations to your advantage to build lasting relationships.
Receptive Brand
Every prospect or customer will have relevant questions & opinions. Social media offers a forum for swift response & complaint resolution.
Customer Feedback
All brands are looking to create lasting impressions for customers and social media provides the ideal platform to share such positive experiences.
Organic Outreach
Remaining responsive through consistent engagement on social media helps build awareness about a business organically, which is more suited.
Customized Campaigns
Social platforms with an expansive user base through paid ads give you the option to launch campaigns for targeted audiences matching your buyer personas.
Evaluate Options
Brands must understand, not all platforms are to be treated the same - you have to create distinct strategies with consistent messaging.
Video Dominates
Estimates suggest 82% of internet traffic for the current year will come from videos. Across social platforms, video is getting prioritized.
Vanity Metrics
Brands must be aware of metrics that do not drive useful action; these must be replaced with more actionable metrics.
Mobile Optimization
More users are utilizing their smartphones to engage on social media, it is crucial that the e-commerce website has a responsive design suited to different devices.
