Ecommerce Social Media Marketing Agency | CodeCL
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Ecommerce Social media

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  • Ecommerce Social media

Code CL is a leading Social Media Driven Ecommerce Marketing Promotion Advertising Management Agency In Kerala.

Most customers find it comfortable to buy from a company that engages with them consistently. This means Social Media should be central to your strategy in driving traffic, sales and retaining customers.

E-commerce Social Media with Code CL

CCL is committed to providing the best possible engagement on social media.

Our experience with past clients has strengthened our belief in the power of social media. We have extensive experience on major social media platforms to bring about organic and paid engagement on e-commerce websites to drive revenue and retain customers.

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01

Product

Understand the Brand & Audience

02

Strategy

Create a plan for the Brand

03

Execute

Engage & Implement the Plan

04

Monitor

Keep tweaking execution to improve

Code CL has Exemplary Social Media-led Ecommerce Engagement

Social Media Driving Ecommerce Engagement!

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About Social Media

Initially, social media was all about entertainment, but today these platforms have a serious influence on the marketing initiatives of major companies.

Brands have realized they could connect better and get intimate with their customers and target the audience like never before. These platforms are also ideal for instant engagement with customers.

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HTML/CSS
100%
Design
85%
WordPress
75%
Photoshop
85%

Social Media Driving Ecommerce

A well structured social media strategy is essential for the development and growth of an e-commerce business.

Social platforms help companies to improve their digital presence, increase traffic and generate leads. The rapid growth of these social channels has presented brands with opportunities to retain and acquire new customers.

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“Social Media puts the “public” into PR and the “market” into marketing .”

Chris Brogan Media Group


Social media is an important tool for e-commerce business and should remain a core strategy for driving engagement across an e-commerce site. An ideal platform for promotion and direct selling, you can reach targeted customers and actively engage with them to build trust and in due time you will have loyal customers. Social media platforms can create consistent traffic to your website through regular posts having links back to your website. Create posts with high-resolution pictures/ videos with keyword-rich content and Call-to-action can generate relevant leads. Social platforms do witness active engagement by brands with its customers in the form of instant feedback, complaint resolution and answers to specific product queries. On the whole, it presents possibilities that make it unlike any medium before.

It is given that social media need to be part of your core strategy when it comes to online marketing. However, creating fresh content, promoting it and creating active engagement on multiple social platforms can be a daunting task. Outsourcing your social media activities to a professional agency can make it much easier for you to focus on the core aspects of your e-commerce business. Agencies will help in evolving strategies starting from ideation, content creation, and promotion to analyzing results of your marketing efforts. We at CCL with our decade long experience with social media have a proven approach towards social platforms to produce results that align with the business goals.

  • Enhances the traffic to your online store through backlinks on social profiles
  • Better engagement on social media directly translates to loyal customers
  • Social media has become a factor for better ranking on Google search
  • Social Media Marketing (SMM) is ideal for SMB enterprises that are low on budget
  • User base on every social platform is growing daily, bringing in more customers
  • Marketing efforts can be easily measured, tracked and tweaked with analytics
  • CodeCL, Drive Ecommerce leads with Social Media Build an Ecommerce Brand and Generate Leads!

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    Strategies for Seamless Social Media Engagement Interaction Visibility widely.

    Seize all Possibilities to grow your brand on Social Media.

    Content-Length

    Articles with length ranging from 2,000 to 2,500 & videos spanning 4 minutes and 20 seconds get the most shares on Facebook.

    Live Videos

    Videos outperform all other forms of content on social media, but the next best thing happens to be live video, an opportunity to showcase products.

    Instant Messaging

    Consumers prefer instant messaging as the most preferred medium form of communication when interacting with a business or brand.

    Instagram Stories

    This feature has great engagement rate and can be the means to post videos on behind-the-scenes POV and sneak peek into a new product launch.

    Paid Advertising

    Organic reach is obsolete, but paid advertising on social platforms ensures you only promote content with the potential to engage the audience.

    Remarketing

    This is a great way to engage users who are aware of your brand. It is done by tracking the user and showing your ads multiple times on different sites.

    In-App Purchases

    A social platform like Facebook now allows you to directly purchase from the app without ever leaving the platform, lessens the friction in the buying process.

    Influencer Outreach

    Getting influencers on board to collaborate on marketing gives you access to trustworthy content and a community of readymade target audience.

    User-Generated Content

    You can bring in fresh ideas and perspectives by including UGC on your marketing channels. Also, helps in the customer getting acknowledged.


    • Facebook Ecommerce
    • Instagram Ecommerce
    • Twitter Ecommerce
    • Pinterest Ecommerce
    • LinkedIn Ecommerce
    • YouTube Ecommerce

    Facebook Ecommerce

    The social platform has a user base of 2.32 billion users and counting. The expansive user base means that your target audience is on the platform and can be reached both organically and through paid means.

    Among online marketing strategies, Facebook continues to be the most inexpensive advertising channel. Begin on the platform by setting up the advertising account in Facebook Business Manager consisting of a business page, Ads account manager and catalogue. Next, you generate the Facebook Pixel in Ads manager to implement it on your e-commerce site. You can use the Pixel to track audience, custom audience creation, conversions and monitor overall performance. Presently, Facebook offers 13 campaign objectives, choose the most appropriate option to drive engagement.

    Instagram Ecommerce

    Organic reach on the channel is limited, you improve your outreach on the platform with Paid Ads and target the audience based on demographics, interest and behaviours.

    For e-commerce companies, Instagram allows integration of your product catalogue with the Instagram profile. Your products will be available on the ‘Shop’ tab and in the newsfeed if you follow the brand. For buying the product, you have to exit the app. In time, you are likely to see more features supporting in-app shopping. Another viable method to create engagement and reach new audiences is through User Generated Content. You encourage customers to share reviews as photographs while they tag your business account. You then re-share the photos on your profile and give credit to the customer.

    Twitter Ecommerce

    You need to be mindful about the fact that there are fewer users on this platform compared to the rest. Every brand gets 280 characters to get their message across combined with images/ videos and links.

    Promoted tweets offer paid advertising on Twitter. Brands that have found success on Twitter work with Q&A type of content to answer queries and to offer customer support. Careful use of hashtags combined with entertaining content can encourage customers to retweet for effective outreach. The platform is ideal for content loaded with humour, showcases your brand on a lighter note to make it more relatable to the audience. It helps improve your brand awareness through brand-mentions on the platform that can translate to better sales.

    Pinterest Ecommerce

    The platform helps users with visual search and simplifies the shopping experience. If a user has a product in mind, a simple search can show an entire product range. Once satisfied users can pin the image for later or can be directed to the retailer’s site.

    For an e-commerce brand, you need to create a business account to get access to analytics and paid ads. This is followed by regular steps like bio, website link, logo image and setting up a few boards. To increase visibility, you need to encourage visitors on your product pages to save Pins (images) to their account allowing them to share your products in their network. Getting quality leads requires sharing of different types of content like blogs, videos or simply product updates.

    LinkedIn Ecommerce

    Although it specializes in B2B marketing, it has its utility when it comes to driving e-commerce businesses. It helps companies to forge connections and build the brand for the long term.

    By optimizing your profile on the platform, your brand can be crafted as a high-performing professional company by building worthwhile connections on the platform. The credibility of information shared on LinkedIn makes it superior compared to other social platforms. People are likely to take you more seriously as a brand through earnest content marketing engagements on LinkedIn. The connections made on LinkedIn are business-focused and the likelihood of meeting a prospective person who can benefit your business is quite high.

    YouTube Ecommerce

    Video is a critical component for selling products online. With user-inclination tilting towards video, a right strategy can help you leverage the selling potential of YouTube.

    One of the foremost requirements on the platform is to remain regular with your updates. Else, the brand will be forgotten quickly. Next, know the audience before-hand, just don’t create content and hope it will find an audience. Focus on the persona you are trying to reach and build the content around them. The aim here is to drive traffic and generate sales, reaching a critical number of subscribers will enable more views and social shares. Lastly, the staple on YouTube is ‘How-to’ videos, around 85% of users buy a product after watching a video.

    Code CL has winning Social Media Strategies for Ecommerce

    Align your online marketing goals with social media!

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    Code CL is customized Social Media Solutions Resolution Guide for Ecommerce.

    Our focus is on understanding the client’s business to evolve solutions that match their immediate and long-term needs.

    Social First

    More brands have realized that users prefer to engage on social media before an online purchase, making social presence valid for a brand.

    Meaningful Connections

    Brands generate interest and conversations around them. Engagement is about shaping those conversations to your advantage to build lasting relationships.

    Receptive Brand

    Every prospect or customer will have relevant questions & opinions. Social media offers a forum for swift response & complaint resolution.

    Customer Feedback

    All brands are looking to create lasting impressions for customers and social media provides the ideal platform to share such positive experiences.

    Organic Outreach

    Remaining responsive through consistent engagement on social media helps build awareness about a business organically, which is more suited.

    Customized Campaigns

    Social platforms with an expansive user base through paid ads give you the option to launch campaigns for targeted audiences matching your buyer personas.

    Evaluate Options

    Brands must understand, not all platforms are to be treated the same - you have to create distinct strategies with consistent messaging.

    Video Dominates

    Estimates suggest 82% of internet traffic for the current year will come from videos. Across social platforms, video is getting prioritized.

    Vanity Metrics

    Brands must be aware of metrics that do not drive useful action; these must be replaced with more actionable metrics.

    Mobile Optimization

    More users are utilizing their smartphones to engage on social media, it is crucial that the e-commerce website has a responsive design suited to different devices.

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    Grow your Business with Social Media Successfully Prosperously Progressively

    Businesses must acknowledge the possibilities offered by social media for brand outreach and conversions. We are experienced and equipped at creating social media strategies that deliver results.

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    ABOUT CCL

    CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

    We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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