Most customers find it comfortable to buy from a company that engages with them consistently. This means Social Media should be central to your strategy in driving traffic, sales and retaining customers.
CCL is committed to providing the best possible engagement on social media.
Our experience with past clients has strengthened our belief in the power of social media. We have extensive experience on major social media platforms to bring about organic and paid engagement on e-commerce websites to drive revenue and retain customers.VIEW MORE
Understand the Brand & Audience
Create a plan for the Brand
Engage & Implement the Plan
Keep tweaking execution to improve
Social Media Driving Ecommerce Engagement!
Initially, social media was all about entertainment, but today these platforms have a serious influence on the marketing initiatives of major companies.
Brands have realized they could connect better and get intimate with their customers and target the audience like never before. These platforms are also ideal for instant engagement with customers.VIEW MORE
A well structured social media strategy is essential for the development and growth of an e-commerce business.
Social platforms help companies to improve their digital presence, increase traffic and generate leads. The rapid growth of these social channels has presented brands with opportunities to retain and acquire new customers.Learn More
“Social Media puts the “public” into PR and the “market” into marketing .”
Social media is an important tool for e-commerce business and should remain a core strategy for driving engagement across an e-commerce site. An ideal platform for promotion and direct selling, you can reach targeted customers and actively engage with them to build trust and in due time you will have loyal customers. Social media platforms can create consistent traffic to your website through regular posts having links back to your website. Create posts with high-resolution pictures/ videos with keyword-rich content and Call-to-action can generate relevant leads. Social platforms do witness active engagement by brands with its customers in the form of instant feedback, complaint resolution and answers to specific product queries. On the whole, it presents possibilities that make it unlike any medium before.
It is given that social media need to be part of your core strategy when it comes to online marketing. However, creating fresh content, promoting it and creating active engagement on multiple social platforms can be a daunting task. Outsourcing your social media activities to a professional agency can make it much easier for you to focus on the core aspects of your e-commerce business. Agencies will help in evolving strategies starting from ideation, content creation, and promotion to analyzing results of your marketing efforts. We at CCL with our decade long experience with social media have a proven approach towards social platforms to produce results that align with the business goals.
Seize all Possibilities to grow your brand on Social Media.
Articles with length ranging from 2,000 to 2,500 & videos spanning 4 minutes and 20 seconds get the most shares on Facebook.
Videos outperform all other forms of content on social media, but the next best thing happens to be live video, an opportunity to showcase products.
Consumers prefer instant messaging as the most preferred medium form of communication when interacting with a business or brand.
This feature has great engagement rate and can be the means to post videos on behind-the-scenes POV and sneak peek into a new product launch.
Organic reach is obsolete, but paid advertising on social platforms ensures you only promote content with the potential to engage the audience.
This is a great way to engage users who are aware of your brand. It is done by tracking the user and showing your ads multiple times on different sites.
A social platform like Facebook now allows you to directly purchase from the app without ever leaving the platform, lessens the friction in the buying process.
Getting influencers on board to collaborate on marketing gives you access to trustworthy content and a community of readymade target audience.
You can bring in fresh ideas and perspectives by including UGC on your marketing channels. Also, helps in the customer getting acknowledged.
Align your online marketing goals with social media!
Our focus is on understanding the client’s business to evolve solutions that match their immediate and long-term needs.
More brands have realized that users prefer to engage on social media before an online purchase, making social presence valid for a brand.
Brands generate interest and conversations around them. Engagement is about shaping those conversations to your advantage to build lasting relationships.
Every prospect or customer will have relevant questions & opinions. Social media offers a forum for swift response & complaint resolution.
All brands are looking to create lasting impressions for customers and social media provides the ideal platform to share such positive experiences.
Remaining responsive through consistent engagement on social media helps build awareness about a business organically, which is more suited.
Social platforms with an expansive user base through paid ads give you the option to launch campaigns for targeted audiences matching your buyer personas.
Brands must understand, not all platforms are to be treated the same - you have to create distinct strategies with consistent messaging.
Estimates suggest 82% of internet traffic for the current year will come from videos. Across social platforms, video is getting prioritized.
Brands must be aware of metrics that do not drive useful action; these must be replaced with more actionable metrics.
More users are utilizing their smartphones to engage on social media, it is crucial that the e-commerce website has a responsive design suited to different devices.
Businesses must acknowledge the possibilities offered by social media for brand outreach and conversions. We are experienced and equipped at creating social media strategies that deliver results.