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Facebook Ads

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Code CL is a leading Facebook Promotion Advertising Agency In Kerala.

Do you want to drive traffic? Improve Revenues? Or Reach a wider audience? Depending on your immediate needs, our team can conceive effective ad campaigns on Facebook

Code CL and Facebook Advertising

We are leaders in all things social with proven expertise in Facebook campaigns.

Our involvement with Facebook spans close to a decade. We have a consistent history of crafting and designing successful campaigns for our clients. Our team of experts can chalk out a strategy that is best for you.

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01

Strategy

Prepare to the last detail

02

Plan

Finalize the blue-print

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Work

Involve the domain experts

04

Quality

Unmatched product delivery

Code CL has everything you need to create a website!

The Best webdevelopment company

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About Facebook

Facebook is the brain-child of Mark Zukerberg who created it initially to connect students in the Harvard campus. The idea of the website caught on like wild-fire among the youth in Ivy league colleges and American schools.

From then on it went on to make MySpace obsolete and has remained indomitable among social media networks till date.

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HTML/CSS
100%
Design
85%
WordPress
75%
Photoshop
85%

Web 2.0

Facebook remains the go-to social media site universally and has been largely responsible for the participatory user-generated content phase of the internet, at times referred to as Web 2.0.

This phase of the internet is more social and user-friendly, elements integral to Facebook.

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“Social Media puts the “public” into PR and the “market” into marketing.”

Chris Brogan Media Group


Imagine if you can leverage Facebook’s reach to promote your SMB enterprise and speak to the most specific audience on the platform. This is precisely what Facebook advertising is all about. It is ideal for small businesses with low marketing budgets. You can target the audience based on their location, demographics, age, gender, interests, behaviour and more. First, the ad is created and the budget is set, then you start bidding for a single click or a thousand impressions you receive. Users mostly see the ads on the sidebar of Facebook.

Close to 40% of the marketers on Facebook fail to deliver visible results. While it is easy to create an ad on Facebook, it is tough to succeed. An agency with certified experts makes this process easier by designing creative elements, Pixel set up, targeting custom audience, campaign optimization, remarketing, lookalike audience, A/B testing and much more. They help create a customized campaign suited to the brand. This involves a good deal of understanding, experience and knowledge on matters related to Facebook.

Some of the benefits of Facebook advertising include:

  • Most efficient & economic lead generation from all over the world
  • Access to the most powerful analytics giving you clear ideas about ad performance.
  • Effective promotion leads to improved brand visibility leading to conversions
  • Ad creation to meet a specific set of objectives
  • Customized promotion has the potential to micro-target audience
  • Allows brand to retarget audience and retain customers
  • The fastest way to grow your business with the leader in Technology Check out our options and features included.

    Get Started Now
    or learn more.

    Code CL is incredibly especially extremely Economic.

    At Code CL we believe the best way to serve a customer is to keep the project cost to the optimum and deliver on expectations!

    Narrow Target Audience

    We ensure your brand focuses on a narrow band of the audience that’s not being targeted by your rival ensuing lesser bids.

    High Relevance Score

    Through experience, we have a knack of creating ads with high relevant scores, which means low cost per click.

    Audience Overlap

    With adequate checks, we remain cautious on aspects like audience overlap and avoid raising the cost of bids.

    Ad Placement

    There are options for posting ads on Facebook, Instagram or Audience network, by choosing discreetly to cut costs.

    Facebook Pixel

    We are careful on ensuring the most sensitive audience is targeted through tools like Pixel that help create effective sales funnels.

    Testing Options

    Choosing from a range of creatives, we incorporate the best performing elements in a single ad to get the best value.

    A/B Testing

    We regularly resort to split testing to see which ads are performing better to derive optimal value for the cost.

    Exclusive Campaigns

    Our team understands the value of Facebook followers to run campaigns exclusively for them with lesser cost per conversion.

    Stop Underperforming Ads

    After many campaigns, we know that some ads tend to underperform, with monitoring we ensure no wastage of budget.


    • Global Reach
    • Relatively Inexpensive
    • Targeting Options
    • Remarketing
    • Easy to find New Leads
    • Powerful Analytics

    Global Reach

    Presently, Facebook has a monthly active user base of 1.8 billion and a daily user base of 1.23 billion. facebook marketing

    Coming to India with an internet penetration of 565 million people, there are 49% maintaining active Facebook accounts. Given this kind of audience, it is easy to infer that brands are actively seeking to engage with the audience. There was a time when it was easy for anyone to reach their audience organically on Facebook. This possibility does not exist any longer, and Facebook has become a strictly pay-to-play network. Today, there are close to 3 million businesses advertising on Facebook. There has never been a better time to start running marketing campaigns on Facebook.

    Relatively Inexpensive

    There are other platforms online where you can advertise like Google ads, but the cost per clicks tends to remain quite high.

    Facebook stands tall by remaining inexpensive from others. Place an ad - at a reasonable daily budget and you are good to go, without going over-budget. If you opt for Facebook advertising with a clear focus and exactly know what you seek to achieve, the platform rewards you with cost efficiency, unlike others. For example, you can reach a 1000 people with a meagre budget of Rs.400 ($5), which is lesser compared to both online and offline sources of advertising. Save on costs by advertising on Facebook.

    Targeting Options

    You can be astonished to the level to which you can target an audience with Facebook. The level of specificity is quite out of the ordinary.

    facebook targeting

    As already mentioned, businesses can target audiences based on their location, demographics, gender, behaviour, interests and connections. While these are the standard options, there are other powerful alternatives including recent purchase activity targeting and creating a custom audience to build brand loyalty. In addition, you can go deep by layering the targeting options to produce a micro-audience entirely suited to your brand.

    Remarketing

    You can miss out on a lot if you are not utilizing remarketing as a tool on Facebook. In common terms, remarketing works when someone visiting the site is tagged with a code during their stay on the site.

    As and when they are browsing through their Facebook newsfeed they would be shown your ad. It is quite clear that an existing customer is more easily retained than a new visitor to the site, remarketing works on the same principle. Going by numbers, they are known to increase engagement rate by 3 times and conversion rates by 2 times. You have to implement remarketing when you are gearing up for new sign-ups etc.

    Easy to find New Leads

    Among the range of options presented to the marketer on Facebook, this one allows him to collect new qualified leads easily.

    Once you have settled on an audience that gets converted easily to customers, you can utilize the feature called “lookalike”. It will reach new people who are similar to your existing customers. When creating such an audience you either pull data from conversion pixel or from existing followers on your Facebook page. When creating a lookalike audience it is to be noted that you choose smaller audiences as large audiences won’t provide the desired match. This process is based on measurable data leaving the guesswork out of the process of acquiring new customers.

    Powerful Analytics

    There may be times when you target a user with Facebook advertising and they may not be keen on buying. This need not be a setback rather it can be turned in an opportunity.

    The targeting might not have achieved a sale but would work in terms of creating brand awareness and developing potential leads. Some may call this a rather complex approach to measuring performance. But, Facebook provides insights related to your goals which means social ROI or how people are reacting to the ads. In the long term, along with impressions and reach, you can also utilize information pertaining to likes, shares, comments and click-through rates in real-time to make changes to ads.

    Code CL has everything you need to create a website!

    The Best company

    contact Now

    Code CL is incredibly especially extremely Efficient.

    Code CL believes it is in our best interest to serve clients systematically in a structured manner to produce prolific results.

    Set Goals

    We are committed to goal-setting as our primary driver in achieving intended results in the most seamless manner.

    Know the Audience

    We frame and deploy marketing strategies based on the facts such as who is on Facebook and target audience.

    Active Engagement

    Not forgetting why Facebook was created in the first place. We remain ever vigilant on being conversant and engaged with the audience.

    Facebook Content

    Content creation and curation are important facets of social media strategy and we do it keeping in mind the audience taste.

    Video Ads

    They are videos that are particularly effective in creating brand awareness and consideration campaigns.

    Photo Ads

    The easiest of the lot among Facebook ads, these normally contain a photo, a call to action and a link.

    Slideshow Ads

    Made by the Slideshow creation tool on Facebook, this help knit a story through a series of photographs

    Carousel Ads

    They showcase a series of cards, with each one of them having a different image and can be linked to a different destination

    Canvas Ads

    These are interactive & immersive in nature to combine photos, videos, GIF, text and CTA buttons in a single ad.

    Dynamic Product Ads

    Automatically promotes product catalogues to people expressing interest in your brand, website or app.

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    TikTok Ads TikTok Ads Learn More
    Hotstar Ads Hotstar Ads Learn More

    The New Way to Success Advance Progress

    Old school advertising is not the way to be. Embrace the new wave of quantitative Facebook Advertising breaking new grounds to make any serious digital marketer its follower- Act Now.

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    ABOUT CCL

    CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

    We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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    CALL US TO GROW YOUR BUSINESS

    • +91 7902921010

    • Kochi, India

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