98% of search on the internet in India is done on Google, and getting visibility on the platform can do wonders for a brand. Although SEO is the organic way of reaching high rank, Google Ads is the paid means to attain a high rank on the search page.
At Code CL we provide the best services for brands to win with Google as an ad platform. We believe we are best placed to deliver unmatched services with Google Ads.
We are the foremost agency providing a full range of Google Ad services for SMB enterprises to build guaranteed campaigns online.
“Social Media puts the “public” into PR and the “market” into marketing.”
Whenever you carry out a search on Google, it returns with search results. Some of the results on top & bottom of the page are actually ads paid for by businesses related to the keywords used for that specific search. Google Ads is a paid advertising platform run by Google enabling paid search.
Advertisers who want to display their ads on Google take part in an online auction for keywords. This bid is based on how much the advertiser is willing to pay for a Google user to click on their ad. The amount combined with a Quality score assigned by Google decides which ads appear on the search results page.
Our team has good knowledge of CPC ranges, conversion rates and such to save you a lot of time and effort.
We through our regular interactions with Google have built specialized knowledge on all aspects of Google Ads, which you would have access to.
Google Ads as a platform is evolving continuously; we remain up-to-date on all such happenings and incorporate only the latest techniques for all clients.
Growing a brand online can be challenging, to say the least, partnering with us gives you the time to focus on your priorities in the business.
Being associated with a brand from the start can lead you to overlook challenges and opportunities, working with us bring in fresh ideas and perspectives.
An in-house team is always limited by numbers, however, we have separate departments to execute and implement strategies to bring in unmatched service delivery.
By doing advertising through traditional offline means, you are deprived of the exact ROI. With Google ads, you get to know the performance of all your ads giving continuous chances to improve.
By implementing & succeeding at Google Ads with us makes your ad to display in a vantage position, increasing the chances of click-through and increased traffic flow to your product website.
CCL Provides Complete Range of Services for Google Ads
Our strategy begins by focussing on understanding your business with its complexities, economics and target audience. Through discerning your position in the marketplace, we try to get a grasp on your competition through their digital presence.
We discover challenges and opportunities based on our research and use that to the brand’s advantage. In addition, we study your digital assets and past activity on Google accounts to perceive any valuable trend that can be made use of.
Business can uncover their marketing potential with the effective use of Google Ads
There is a good chance of climbing to the top of the search ranking page with Google Ads to greatly improve traffic & brand awareness.
By leveraging the reach of Google (Search & Partner sites) you can attract a large segment of potential customers to your brand.
With features like remarketing, you have the edge to reach the target audience at the right time with the right message to make a conversion.
None of your online marketing efforts ever goes astray with Google, as each action on the platform can be precisely measured & refined for later.
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We are a company with a demonstrated history of successful campaigns under our belt. It has become an essential part of our work culture to deliver on visible results and we don’t mind about being overly particular about the same.
Our relentless pursuit for results makes us diligent in studying the brand before framing a qualified strategic solution.Start Ads Now
We have in-house campaign strategists with a wealth of experience to cater to your online marketing demands.
Our team consists of certified professionals who are privy to the subtleties of campaign management on Google Ads platform.
Depending on marketing goals, you can select a campaign. These range from the most popular ‘search’ based to ‘display’ campaigns for brand awareness. Campaign type is followed by settings – location, language, bid strategy (manual or automatic) and budget. Budget is decided on – Cost per Click (CPC), how many clicks can your budget support?
Under campaign comes ad groups that are organized by a common theme. There can be many ad groups, but it is a good idea to restrict their number (less than 10) for keeping budget under control & worthwhile results. Ad groups contain keywords that trigger text ads which direct the visitor to the landing page.
Last in the list is the landing page, where potential prospects get directed to after clicking the Google Ad. It is important to keep the landing page as relevant as possible reflecting not only the keywords but also the ad text from the SERP. Landing page relevancy and optimization are crucial for delivering intended results with PPC.
Keywords are important in controlling the way the ad is triggered. Any search query in Google is matched to a keyword to trigger your text ad. Each keyword comes with Max CPC, keyword match type, and quality score. It is important to do in-depth keyword research and a good understanding of keyword-match type for a precise keyword strategy.
While other agencies might overlook this aspect, we place special emphasis on this to cut costs. In cases where there is the use of broad match and/ or modified broad match keywords, your ad is likely to show on the most irrelevant search queries matching your keywords. Hence, we prefer keeping a negatives list.
It is a standard text ad that appears when the ad is triggered. Each ad group has mainly 2-3 text ads that direct the visitor to the same landing page. All text ads adhere to the Adwords guidelines for them to be approved. A quality advert will consist of major benefits and offerings of the product to remain ahead in marketing.
We have more than a decade of experience in this business and we have seen Google grow to become what it is today. Honestly, we are the most matured among agencies in Kerala to handle your brand with Google Ad Services. And it is only a call away - CALL NOW.