Reach across to users on 2 million+ websites, videos and applications that are part of the Google Display Network (GDN) seen by an incredible 90% of internet users.
CCL believes Google Display Ads provide the best approach to reach new audiences.
Google display Ads enables a brand to reach across to the audience at relatively lower costs than search Ads on third party Google partner sites. These ads offer brands more advertising options not just limited to Search traffic results and provide opportunities to reach new audiences.VIEW MORE
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Advertisers are able to reach out to newer audiences through hundreds of thousands of websites and apps (650,000+) across publisher categories ranging from well-known to niche websites.
The brand message will be delivered to your target audiences and make a better impact to drive positive results for the brand.VIEW MORE
Google rolled out display ads to provide advertisers with more options when advertising with the search engine.
While search engine ads primarily consist of text, display ads create a better impression on the audience with the option to integrate text with image or videos.Learn More
“Social Media puts the “public” into PR and the “market” into marketing.”
We are all familiar with search ads on Google, but these are not the only options for advertising on Google. Advertisers can go with Google display ads that get displayed on Google partner sites. Started in 2003, Display Ads is an effort by Google to increase the range of advertising options. These set of ads enable advertisers to display Visual Ads consisting of both text and image or videos for a better appeal. This apart, Display ads permit advertisers to do remarketing, and target users already familiar with your brand. Your brands get much wider exposure combined with lower cost-per-clicks and unique pricing models for better value for money.
Executing Google Display Ads required sustained and dedicated commitment from the brand to guarantee success. At CCL, we start with a plan that aligns with your overall business goals by determining the best display networks and publishers to reach your target audience. We design display campaigns with a good understanding of the target audience that includes demographics, behaviours and sites they visit. Next, we focus on Ad optimization, with the ad copy and call-to-action to maximize your click-through-rates while ensuring there is no dilution of the brand message. We do not take any chance with conversions and give adequate focus on designing landing pages. Lastly, we monitor the performance of an ad campaign consistently, identify improvement areas and optimize accordingly.
Display Ads offer you a superior alternative on advertising with Google enabling better outreach and increased ROI
Google allows advertisers to select the websites to display their ads that are directly relevant to the target audience.
Advertisers are allowed to display ads to select audiences that share the same characteristics of your existing customers.
Display ads stand out from regular search ads for their visual appeal with responsive ads (automatically adjusts size) & image ads.
Brands are able to display ads with predefined time schedules. Advertisers can select the best day and time for optimum ad performance.
Advertisers can send Display ads directly to the user’s inbox, users have to click to see the Ad and they are priced per click.
Advertisers are allowed to exclude websites that are regarded as inappropriate for the brand and can even block sites with low Ad performance.
This kind of display ads allows the advertiser to showcase Ads to an audience who are already familiar with your brand, while they browse other sites.
Display ads allow the brand to select different targeting options ranging from interest-based and demographic targeting to keyword and topic-based targeting.
Display ads provide brands with an elaborate set of metrics that spell-out the ad performance to enable comparison with your goals.
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We deliver best Display Ad Campaigns to deliver optimum value for money
This set of ads saves time by automatically adjusting to different screen sizes without requiring different sizes of the same ad.
Use high-quality photos on both responsive and image ads without overlaid text, collages and excessive blank space.
Go with clean and simple text for headlines about your product, service or brand with clear descriptions not exceeding 80 characters.
While promoting an offer, incorporate words like special, discounts, promo codes or bargains to gain the user’s attention about specific deals.
When opting for ‘managed’ placements, where you select the websites for displaying ads, create unique ads to complement the target sites.
Monitor ad performance with analytics and exclude placements that are underperforming to bid for top-performing placements.
While linking call-to-action and landing page, ensure to take the user to a relevant page with a clear association with CTA without mismatch.
While creating ads, try out different messages with different images to see which performs better with the audience.
Within Analytics there is the referral traffic report that gives out select websites that have an audience in need of your product or service.
By including the top-performing search keywords in your display campaign, your brand can potentially get better results.
Google Display Ads presents immense opportunities for brands seeking for better business outreach. With better targeting and a huge partner network, it offers the best ROI. GET STARTED.