HotStar Advertising Agency in Kochi | Kerala
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Hotstar Ads

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Code CL is a leading Hotstar Ads Hotstar Ads Hotstar Ads Hotstar Ads Agency in Kerala

A digital video platform with 300 million active users spanning 9 languages can drive your brand message across to a targeted audience within an expected budget.

Hotstar Ads with Code CL

At CCL we are committed to providing focused brand outreach through Hotstar Ads.

The Hotstar ads platform enables your brand to reach across to the most relevant target audience with assured brand visibility, unlike other platforms. Ads play along with curated and original content to induce awareness and trust in your brand.

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01

Product

Understand the Brand & Audience

02

Strategy

Create a plan for the Brand

03

Execute

Engage & Implement the Plan

04

Monitor

Keep tweaking execution to improve

Code CL has everything you need to create a hotstar_ads

The Besthotstar_ads

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Hotstar – An overview

Hotstar is a video streaming app owned by Star India Pvt. Limited (TV channel). It offers more than 100,000 hours of TV content & movies in 9 languages and live sporting events.

It offers an ideal platform for advertisers to showcase their brand and reach a highly engaged segment of the audience with the targeting options based on age, demographics, interest and also locations.

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Design
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WordPress
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Photoshop
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Hotstar Ads Advantage

Hotstar App was one of the first OTT platforms launched in India and it still remains the most popular. Latest surveys indicate it outranks in popularity from its nearest competitors.

The abundance of original programming adds to its popularity, especially in the Indian metros.

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“Social Media puts the “public” into PR and the “market” into marketing .”

Chris Brogan Media Group


We are all familiar with Star India TV channels; the same company owns the OTT video streaming platform ‘Hotstar’ offering curated and original video content. Given the audience reach, it offers an ideal choice for advertisers to showcase their brand. You can start your video campaign with a budget starting at Rs.25, 000. Select your target audience from the top-8 metros or towns with a population in excess of 1 million – assuring your brand a pan-Indian outreach. Hotstar offers a self-service platform called ‘Hotstar Adserve’ that allows advertisers to select from range of targeting option and interactive ad formats. As a brand, you are allowed to run single or multiple ad campaigns with access to real-time analytics for better optimization.

You must understand advertising on Hotstar is quite a dynamic process and needs dedicated resources and attention. As a business owner, you cannot afford to invest your time, trying to make sense of the Ads Interface and other technicalities on the platform. It is best left to the professionals who manage campaigns regularly with the necessary expertise. Engage an agency that understands your business requirements and how they can be accomplished. You must be clear with your business goals and become receptive enough to understand the associated outcomes offered by Hotstar Ads. This process of understanding gets streamlined by engaging an agency – consistent consultations will broaden your knowledge to enable informed decision making.

Benefits of Facebook marketing include:-->

  • Scope to showcase your brand on more than 50+ channels in 9 languages.
  • Choose to advertise across a variety of genres – Family, Romance, Drama and more.
  • Target the audience based on age, demographics, location and interest.
  • Advertise and establish yourself as a pan-Indian brand
  • The choice of a variety of ad formats to achieve your brand objectives
  • Backed by a trusted and credible name in TV Programming (Star India)

The fastest way to grow your business with the leader in Technology Check out our options and features included.

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Launch your Video Campaign with Hotstar Ads Hotstar Ads Hotstar Ads

Hotstar offers brands the opportunity to reach specific audience segments to cater to your overall business objectives

Substitute TV

Your brand need not spend for campaigns on TV, instead focus your marketing efforts on Hotstar to reach targeted audience segments.

Video Length

Keep the video length to a maximum of 20 seconds to save on marketing costs.

Use Filters

There are precise filters available to narrow down your target audience, use them to your advantage to achieve goals.

Track Performance

You can track the performance of each Ad on Hotstar using different UTM (code attached to URL to generate analytics data) parameters.

Broad Perspective

Avoid making assumptions on ad performance merely based on CTR rates , consider Bounce Rate and Average Time Spent on App also.

Completion Rate

On Hotstar the user cannot skip ads on most occasions, hence it is advised not to consider completion rate as a performance metric.

Advertising Options

Hotstar offers Five Ad types to choose from including – Pre-roll, Mid-roll, In-stream Display, Native Frames and Spotlight Stubs.

Improved Technology

Hotstar utilizes an adaptive streaming technology that selects video quality based on available bandwidth for uninterrupted viewing.

Friendly Interface

The user interface on Hotstar has been created with careful consideration that makes it easy for anyone to choose their preferred content.


  • Marketing Objectives
  • Hotstar Ad Formats
  • Targeting Options
  • Creating Campaigns
  • Custom Audience
  • Pricing Mechanism

Marketing Objectives

Hotstar offers advertisers three marketing objectives to choose from, which are Brand Awareness, Consideration and Impact. Based on your objective, you can select the ad format. Let’s look at them:

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  • Brand Awareness: You are billed on the impression of views. The ad formats include Pre-roll video ads, Mid-roll video ads, Native Frame Display Ads and In-stream display ads.
  • Consideration: Sends users to a landing page billed by clicks. Ad formats include Native Frame Display Ads, Spotlight Stubs, and In-stream Display Ads.
  • Impact: It can reach a large user base in a short time and is billed by impressions. Ad formats include Pre-roll Video Ads, Mid-roll Video Ads and Branded Cards.

Hotstar Ad Formats

One of the benefits of Hotstar is the different Ad types suited to a specific campaign objective. Let’s look at each one of them in brief:

  • Pre-roll Ads: These can last 6-10 seconds and plays out before a video without the option to skip. Ideal for teasers and promotional offers with a strong CTA.
  • Mid-roll Ads: It ranges from 10-60 seconds and is placed within the video content without an option to skip.
  • In-stream Display Ads: These are high-performance display ads played within the video stream in Pre-roll and Mid-roll Ads.
  • Native Frames Ads: These are displayed on the home page, while users browse through the content
  • Spotlight Stubs: These are display ads placed alongside video content with a CTA

Targeting Options

Hotstar seeks to ensure that all advertisers deliver the right message to the right audience. To enable specific targeting, these are the options to choose from:

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  • Demographics: targets according to age and gender
  • Geography: Reach an audience in a specified city
  • Interest: Reach an audience based on interests and preferences making the message highly relevant.
  • Language: Based on the language they prefer
  • Devices: Go by the devices used, can range from affordable to premium
  • Mobile Service Provider: Based on the preferred mobile service

Creating Campaigns

Campaigns are created on the self-service platform called ‘Hotstar Adserve’. You begin by with the marketing objective, it could be brand awareness or driving traffic. Initially, you are required to give a name to the campaign. Next, you are required to enter the ‘Ad Set Details’, consisting of the creative type and preferred Ad placement. Now, select the targeting options and the campaign duration, budget and frequency.

Also, specify whether you want to be billed for impression, views or clicks. This is followed by the actual creation of the Ad – enter the ad name, upload the creative along with accompanying text and landing URL. Finally, you can publish your Ad and wait for approval from the quality team, who will launch the Ad.

Custom Audience

In case you already have an existing audience in place. You can create a custom audience by uploading a CSV file containing at least one of these details – Advertising IDs, Email IDs or Phone Numbers.

You would have to access ‘Hotstar Adserve’ to enable a custom audience and follow the applicable steps.

Pricing Mechanism

Hotstar Ads can be majorly classified into two categories when it comes to pricing. These are video ads and display ads. Pricing on both is driven by different parameters. Let’s look at them:

  • Video Ads: These are priced according to Cost-per-1000 impressions (CPM) or Cost per Completed Views (CPCV). Pricing is mainly governed by targeting, increased level of targeting invites higher pricing. Lowest base price applies to advertisers targeting all viewers watching any video. Ads are non-biddable with views/ impressions calculated based on budget and targeting utilized, and delivered over a specified time frame.
  • Display Ads: These are priced based on Cost-per-1000 impressions (CPM) or Cost-per-Click (CPC). A single impression is created when the Ad appears to the viewer.

Code CL has everything you need to create a Hotstar Ads

The Best Hotstar Ads

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Get Focused Outreach with Hotstar Ads

We at CCL understand & utilize the potential of Hotstar Ads better than any digital agency

Engaged Audience

Hotstar enables brands to reach across to a highly engaged audience with maximized returns.

Multiple Languages

The Hotstar app offers content in 9 languages that enable brands to reach specific regions in India.

Affordable Price

You can start a video campaign on the platform at an affordable Rs.25, 000/-

Popular Content

Showcase your brand on most popular TV shows, movies, live sports and original content.

Targeting Options

Hotstar ads enable reaching out to specific segments of audience based on age, demographics, location and even interest.

Pan-India Footprint

The platform is particularly helpful for brands keen on establishing themselves with a Pan-Indian appeal.

Diverse Genre

You can advertise on a variety of genres (romance, drama etc) increasing the chances of reaching into untapped audience segments.

Customized Content

To get success with Hotstar Ads, ensure your marketing message aligns with audience taste to find better acceptance.

Story telling

The audience on the platform relates well with brands that are able to effectively engage in storytelling to craft their marketing message.

Novelty Element

Marketing messages with an element of novelty tend to get better mileage on the platform.

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Get Ahead of Rivals with Hotstar Ads

Hotstar as an ad platform is best for companies seeking to create an impact in a relatively short period of time. We have delivered on tangible results along expected lines. Get Ahead.

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ABOUT CCL

CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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CALL US TO GROW YOUR BUSINESS

  • +91 7902921010

  • Kochi, India

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