A digital video platform with 300 million active users spanning 9 languages can drive your brand message across to a targeted audience within an expected budget.
At CCL we are committed to providing focused brand outreach through Hotstar Ads.
The Hotstar ads platform enables your brand to reach across to the most relevant target audience with assured brand visibility, unlike other platforms. Ads play along with curated and original content to induce awareness and trust in your brand.VIEW MORE
Understand the Brand & Audience
Create a plan for the Brand
Engage & Implement the Plan
Keep tweaking execution to improve
Hotstar is a video streaming app owned by Star India Pvt. Limited (TV channel). It offers more than 100,000 hours of TV content & movies in 9 languages and live sporting events.
It offers an ideal platform for advertisers to showcase their brand and reach a highly engaged segment of the audience with the targeting options based on age, demographics, interest and also locations.VIEW MORE
Hotstar App was one of the first OTT platforms launched in India and it still remains the most popular. Latest surveys indicate it outranks in popularity from its nearest competitors.
The abundance of original programming adds to its popularity, especially in the Indian metros.Learn More
“Social Media puts the “public” into PR and the “market” into marketing .”
We are all familiar with Star India TV channels; the same company owns the OTT video streaming platform ‘Hotstar’ offering curated and original video content. Given the audience reach, it offers an ideal choice for advertisers to showcase their brand. You can start your video campaign with a budget starting at Rs.25, 000. Select your target audience from the top-8 metros or towns with a population in excess of 1 million – assuring your brand a pan-Indian outreach. Hotstar offers a self-service platform called ‘Hotstar Adserve’ that allows advertisers to select from range of targeting option and interactive ad formats. As a brand, you are allowed to run single or multiple ad campaigns with access to real-time analytics for better optimization.
You must understand advertising on Hotstar is quite a dynamic process and needs dedicated resources and attention. As a business owner, you cannot afford to invest your time, trying to make sense of the Ads Interface and other technicalities on the platform. It is best left to the professionals who manage campaigns regularly with the necessary expertise. Engage an agency that understands your business requirements and how they can be accomplished. You must be clear with your business goals and become receptive enough to understand the associated outcomes offered by Hotstar Ads. This process of understanding gets streamlined by engaging an agency – consistent consultations will broaden your knowledge to enable informed decision making.
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Hotstar offers brands the opportunity to reach specific audience segments to cater to your overall business objectives
Your brand need not spend for campaigns on TV, instead focus your marketing efforts on Hotstar to reach targeted audience segments.
Keep the video length to a maximum of 20 seconds to save on marketing costs.
There are precise filters available to narrow down your target audience, use them to your advantage to achieve goals.
You can track the performance of each Ad on Hotstar using different UTM (code attached to URL to generate analytics data) parameters.
Avoid making assumptions on ad performance merely based on CTR rates , consider Bounce Rate and Average Time Spent on App also.
On Hotstar the user cannot skip ads on most occasions, hence it is advised not to consider completion rate as a performance metric.
Hotstar offers Five Ad types to choose from including – Pre-roll, Mid-roll, In-stream Display, Native Frames and Spotlight Stubs.
Hotstar utilizes an adaptive streaming technology that selects video quality based on available bandwidth for uninterrupted viewing.
The user interface on Hotstar has been created with careful consideration that makes it easy for anyone to choose their preferred content.
The Best Hotstar Ads
We at CCL understand & utilize the potential of Hotstar Ads better than any digital agency
Hotstar enables brands to reach across to a highly engaged audience with maximized returns.
The Hotstar app offers content in 9 languages that enable brands to reach specific regions in India.
You can start a video campaign on the platform at an affordable Rs.25, 000/-
Showcase your brand on most popular TV shows, movies, live sports and original content.
Hotstar ads enable reaching out to specific segments of audience based on age, demographics, location and even interest.
The platform is particularly helpful for brands keen on establishing themselves with a Pan-Indian appeal.
You can advertise on a variety of genres (romance, drama etc) increasing the chances of reaching into untapped audience segments.
To get success with Hotstar Ads, ensure your marketing message aligns with audience taste to find better acceptance.
The audience on the platform relates well with brands that are able to effectively engage in storytelling to craft their marketing message.
Marketing messages with an element of novelty tend to get better mileage on the platform.
Hotstar as an ad platform is best for companies seeking to create an impact in a relatively short period of time. We have delivered on tangible results along expected lines. Get Ahead.