Instagram Advertising Agency in Kochi | Kerala
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Instagram Ads

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  • Instagram Ads

Code CL is a leading Instagram Ads Agency In Kerala.

Instagram Ads are known to drive useful action among 75% of its users, with a user base of 800 million monthly users that is a high-ROI and value for money.

Instagram Ads with Code CL

CCL brings along knowledge and experience to execute a robust Instagram Ads campaign.

Our experience with social media for over a decade has brought in a nuanced understanding of the workings of digital ads campaign. We incorporate those learnings to each of our campaigns on Instagram to drive tangible results.

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01

Product

Understand the Brand & Audience

02

Strategy

Create a plan for the Brand

03

Execute

Engage & Implement the Plan

04

Monitor

Keep tweaking execution to improve

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Instagram Ads – An overview

Ad campaigns on Instagram give brands the opportunity to engage in effective outreach to increase brand awareness and conversions.

A brand can target audience based on age, interests, behaviour and most of the capabilities that are available with Facebook ads. You can maximize your ROI with granular targeting and re-targeting features.

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Stats on Brand Engagement

53% of the users on Instagram are known to follow a brand compared to other platforms.

The engagement with brands on the platform is - 10x times than on Facebook, 54x times than on Pinterest and 84x times than on Twitter, making it an ideal advertising platform.

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“Social Media puts the “public” into PR and the “market” into marketing .”

Chris Brogan Media Group


The ads on the platform consist of posts or stories paid for by the advertisers that appear on the user’s newsfeed accompanied by a ‘Sponsored’ label and CTA buttons to drive traffic and conversions. Apart from the regular Ad posts, Instagram Story Ads appear between users’ stories and an estimated 500 million users view these daily. Instagram Ads can support a range of budgets starting from as low as $2. Cost of ads depends on – targeting, ad placement, ad format and time of the year. The best way to arrive on an acceptable budget is to arrive on the least amount you are willing to spend per result. You can also utilize - campaign spending limit, a daily budget and bid strategy.

An effective Ads campaign on Instagram requires help from professionals who come with a successful track record on the platform. They keenly understand how to seamlessly integrate client needs without any lapses or delay. Conversely, doing it in-house or by yourself would involve a steep learning curve and a lot of lost opportunities due to gaps in technical expertise. Moreover, Instagram experts execute strategies based purely on emerging conditions that are most apt for a given situation. This may involve A/B testing, conversion tracking, look-alike audiences and more. Agencies stick with a systematic approach based on actions that have delivered results in the past. Such an approach keeps the marketing costs to the optimum while meeting client expectations.

  • 75% of users are known to engage in useful actions (click CTAs) after seeing an Ad
  • Most advanced and relevant targeting options for an ad campaign
  • Full integrated with Facebook ads to derive all superior optimization benefits
  • Ad recalls higher than other social networks combined with higher engagement
  • The platform offers Ads that are non-intrusive to the target audience
  • There are a range of ad formats on the platform to choose from.

The fastest way to grow your business with the leader in Technology Check out our options and features included.

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Maximize your Visual Brand Appeal with incredibly especially extremely Instagram Ads

Instagram is a visually driven platform and our formulated strategies closely align with the inherent nature of the platform to maximize returns

Know the Audience

Before launching your ads, you must have a defined idea of the target audience , it helps to craft a customer-centric message.

Best Content

Always be conscious about putting out your best content (image with compelling copy) and clear CTAs to make an impact with the audience.

Use Text Effectively

The ad platform gives you 2,200 characters to create a message along with the image, ensure every word adds value to the message.

Use Targeting

Instagram advertising comes with the same targeting capabilities as Facebook, ensure to use them to your maximum advantage.

Overall Look

On Instagram, you are best served when your ads mimic natural posts to drive maximum engagement , underplay the promotional part.

Effective CTAs

When creating an Ad, it is essential that you use the most appropriate CTAs from the available choices based on the context to derive maximum mileage.

Involve Videos

The platform offers the choice to include video content, produce product-centric videos and promote – good videos are known to affect a purchase.

Image Carousels

Instagram offers you the option to weave a story with a series of meaningful static images to establish a better connection with the audience.

Measure to Optimize

An eye on the results helps you measure your performance and offers opportunities to optimize the strategies to align with your overall goals.


  • Marketing Objective
  • Configure Target Audience
  • Ad Placement
  • Set Budget & Schedule
  • Ad Creation
  • Analyze & Measure

Marketing Objective

Before launching an ad campaign, it is essential to give careful consideration to objectives that you seek to achieve. These can be majorly grouped into three categories namely – awareness, consideration and conversion. The choices are based on a funnel-led approach to marketing, wherein objectives vary according to the status of your audience on the buyer’s journey.

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Initially, you need to focus on building brand awareness and growing an audience accustomed to your brand. Further down the funnel, your focus needs to be on promoting the product and increasing conversions. Instagram ads offer 8-objectives for ad campaigns including – brand awareness, reach, traffic, app installs, engagement, video views, lead generation and conversions. These help in determining the target audience and the right CTAs.

Configure Target Audience

After developing the objectives, you need to establish your target audience. Instagram comes with the same targeting capabilities of Facebook, helping you focus on specific audience segments. On Instagram, you can target audience based on location (country, region, state, city, Pincode), Age, Gender and Language as general criteria for targeting. For more specific targeting or ‘Detailed Targeting’, you can include interests (food & movie preferences etc) and behaviour (purchase patterns, job designations or life events).

There is more to it, but this is the gist to finding your target audience. Once your audience is in place, Facebook (not Instagram) provides you with a guide on how specific or broad your audience is, helps you strike the right balance.

Ad Placement

This step ensures where your ad will get displayed on the platform. There are two modes to choose from – Manual and Automatic placement. By choosing automatic, your ads get displayed on both Facebook and Instagram to maximize your reach.

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However, if you have created content specifically catering to Instagram then you should go by Manual Placement. By choosing manual you can opt to get displayed either on ‘Instagram stories’ or in the Newsfeed.

Set Budget & Schedule

Setting budgets on Instagram is similar to other social platforms like Facebook. You get to decide between a daily budget or lifetime budget, you get a hang of it through experience. We at CCL, go with a daily budget because it ensures the budget is not spent quickly. A lifetime option allows you to schedule your ad delivery over a period of time.

By scheduling ads you can target specific times when your audience is most active on the platform - helps optimize the budget. Next comes bidding determining how the budget gets spent, where you have the choice to go with automatic or manual, most go with an automatic option. One good thing about budgets is that you can pause a campaign whenever you believe the budget is not getting properly allocated.

Ad Creation

Create an ad and follow a format that suits you best. These include –

  • Image Feed Ads: Single image ads that appear in the newsfeed.
  • Image Story Ads: These are ‘Instagram Stories’ adverts.
  • Video Feed Ads: Make a quality video and promote it.
  • Video Story Ads: This another type of video ads categorized as ‘Stories’
  • Carousel Feed Ads: A series of scrollable images with a link in each.
  • Canvas Story Ads: Helps create a 360 degree immersive VR experience

Based on the choice, select a picture or video and the ad copy and determine your payment option. Use the right CTAs and destination URLs to drive traffic. Now, click and confirm the launch of the advert.

Analyze & Measure

There is a need to consistently optimize your campaign to improve the results. Tracking ads depends on your company size and the number of ads you plan to run. For large campaigns, there is the ‘Power Editor’ and if your brand has recently started with Instagram Ads, you can utilize ‘Facebook Ad Manager’.

You will be able to see metrics at the campaign, ad set and ad levels. Based on the objective chosen, different results will be visible. It means, out of the 8 campaign objectives, if you have created an engagement ad, you will see the number of post-engagements you have received and the total reach. Budget wise, you will be able to observe the Amount Spent and Cost per Result (CPR) to understand how the budget is getting allocated.

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CCL - Get Definite Results with incredibly especially extremely Instagram Ads

We remain receptive to client needs while executing campaigns to closely align with immediate business needs and long-term vision

Video Ad Length

Audience interest starts to drop with longer video ads and stories, efforts should focus on keeping the content short and tight as possible.

Blend -in

You have to create Ads with photos that blend-in to your target audience Instagram feed, else the ad’s impact can be ineffectual.

User-Generated Content (UGC)

UGC is trusted more by the audience, try to incorporate more photos from customers in your ad design to make ads effective.

Targeting Locally

Instagram Ads allows you to target very specific business locations that enable customers in close proximity to contact and get in touch with you.

Align Brand

Incorporate brand logos, icons and familiar colour scheme to ensure your brand gets instantly recognized.

Concept Driven

All images in your Ads have to induce a positive opinion and convey an unspoken feel-good message about the brand.

Maximum Space

Use a 1:1 portrait layout to maximize your presence on the mobile screens to minimize distractions from other content.

Keep it Simple

Millennials have specific expectations from brands on Instagram, keep the message simple - to appeal to this demographic.

Personal Touch

The younger demographic wants to establish a connection with a brand, showcase a socially conscious brand image that is more relatable.

Ask for Opinions

Consistently ask for user opinions through Ads to nurture an image that seeks to grow through inclusiveness and consistent engagement.

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TGet Ahead with Instagram Ads

We at CCL understand Instagram as an outreach medium and ensure our best efforts goes into creating Ads to make an impact in a short time to drive traffic, generate leads and conversions.

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ABOUT CCL

CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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CALL US TO GROW YOUR BUSINESS

  • +91 7902921010

  • Kochi, India

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