Instagram Ads are known to drive useful action among 75% of its users, with a user base of 800 million monthly users that is a high-ROI and value for money.
CCL brings along knowledge and experience to execute a robust Instagram Ads campaign.
Our experience with social media for over a decade has brought in a nuanced understanding of the workings of digital ads campaign. We incorporate those learnings to each of our campaigns on Instagram to drive tangible results.VIEW MORE
Understand the Brand & Audience
Create a plan for the Brand
Engage & Implement the Plan
Keep tweaking execution to improve
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Ad campaigns on Instagram give brands the opportunity to engage in effective outreach to increase brand awareness and conversions.
A brand can target audience based on age, interests, behaviour and most of the capabilities that are available with Facebook ads. You can maximize your ROI with granular targeting and re-targeting features.VIEW MORE
53% of the users on Instagram are known to follow a brand compared to other platforms.
The engagement with brands on the platform is - 10x times than on Facebook, 54x times than on Pinterest and 84x times than on Twitter, making it an ideal advertising platform.Learn More
“Social Media puts the “public” into PR and the “market” into marketing .”
The ads on the platform consist of posts or stories paid for by the advertisers that appear on the user’s newsfeed accompanied by a ‘Sponsored’ label and CTA buttons to drive traffic and conversions. Apart from the regular Ad posts, Instagram Story Ads appear between users’ stories and an estimated 500 million users view these daily. Instagram Ads can support a range of budgets starting from as low as $2. Cost of ads depends on – targeting, ad placement, ad format and time of the year. The best way to arrive on an acceptable budget is to arrive on the least amount you are willing to spend per result. You can also utilize - campaign spending limit, a daily budget and bid strategy.
An effective Ads campaign on Instagram requires help from professionals who come with a successful track record on the platform. They keenly understand how to seamlessly integrate client needs without any lapses or delay. Conversely, doing it in-house or by yourself would involve a steep learning curve and a lot of lost opportunities due to gaps in technical expertise. Moreover, Instagram experts execute strategies based purely on emerging conditions that are most apt for a given situation. This may involve A/B testing, conversion tracking, look-alike audiences and more. Agencies stick with a systematic approach based on actions that have delivered results in the past. Such an approach keeps the marketing costs to the optimum while meeting client expectations.
Instagram is a visually driven platform and our formulated strategies closely align with the inherent nature of the platform to maximize returns
Before launching your ads, you must have a defined idea of the target audience , it helps to craft a customer-centric message.
Always be conscious about putting out your best content (image with compelling copy) and clear CTAs to make an impact with the audience.
The ad platform gives you 2,200 characters to create a message along with the image, ensure every word adds value to the message.
Instagram advertising comes with the same targeting capabilities as Facebook, ensure to use them to your maximum advantage.
On Instagram, you are best served when your ads mimic natural posts to drive maximum engagement , underplay the promotional part.
When creating an Ad, it is essential that you use the most appropriate CTAs from the available choices based on the context to derive maximum mileage.
The platform offers the choice to include video content, produce product-centric videos and promote – good videos are known to affect a purchase.
Instagram offers you the option to weave a story with a series of meaningful static images to establish a better connection with the audience.
An eye on the results helps you measure your performance and offers opportunities to optimize the strategies to align with your overall goals.
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We remain receptive to client needs while executing campaigns to closely align with immediate business needs and long-term vision
Audience interest starts to drop with longer video ads and stories, efforts should focus on keeping the content short and tight as possible.
You have to create Ads with photos that blend-in to your target audience Instagram feed, else the ad’s impact can be ineffectual.
UGC is trusted more by the audience, try to incorporate more photos from customers in your ad design to make ads effective.
Instagram Ads allows you to target very specific business locations that enable customers in close proximity to contact and get in touch with you.
Incorporate brand logos, icons and familiar colour scheme to ensure your brand gets instantly recognized.
All images in your Ads have to induce a positive opinion and convey an unspoken feel-good message about the brand.
Use a 1:1 portrait layout to maximize your presence on the mobile screens to minimize distractions from other content.
Millennials have specific expectations from brands on Instagram, keep the message simple - to appeal to this demographic.
The younger demographic wants to establish a connection with a brand, showcase a socially conscious brand image that is more relatable.
Consistently ask for user opinions through Ads to nurture an image that seeks to grow through inclusiveness and consistent engagement.
We at CCL understand Instagram as an outreach medium and ensure our best efforts goes into creating Ads to make an impact in a short time to drive traffic, generate leads and conversions.