Code CL is a leading Instagram Ads Agency In Kerala.
Instagram Ads are known to drive useful action among 75% of its users, with a user base of 800 million monthly users that is a high-ROI and value for money.
Instagram Ads with Code CL
CCL brings along knowledge and experience to execute a robust Instagram Ads campaign.
Our experience with social media for over a decade has brought in a nuanced understanding of the workings of digital ads campaign. We incorporate those learnings to each of our campaigns on Instagram to drive tangible results.
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01
Product
Understand the Brand & Audience
02
Strategy
Create a plan for the Brand
03
Execute
Engage & Implement the Plan
04
Monitor
Keep tweaking execution to improve
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Instagram Ads – An overview
Ad campaigns on Instagram give brands the opportunity to engage in effective outreach to increase brand awareness and conversions.
A brand can target audience based on age, interests, behaviour and most of the capabilities that are available with Facebook ads. You can maximize your ROI with granular targeting and re-targeting features.
VIEW MOREStats on Brand Engagement
53% of the users on Instagram are known to follow a brand compared to other platforms.
The engagement with brands on the platform is - 10x times than on Facebook, 54x times than on Pinterest and 84x times than on Twitter, making it an ideal advertising platform.
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“Social Media puts the “public” into PR and the “market” into marketing .”
The ads on the platform consist of posts or stories paid for by the advertisers that appear on the user’s newsfeed accompanied by a ‘Sponsored’ label and CTA buttons to drive traffic and conversions. Apart from the regular Ad posts, Instagram Story Ads appear between users’ stories and an estimated 500 million users view these daily. Instagram Ads can support a range of budgets starting from as low as $2. Cost of ads depends on – targeting, ad placement, ad format and time of the year. The best way to arrive on an acceptable budget is to arrive on the least amount you are willing to spend per result. You can also utilize - campaign spending limit, a daily budget and bid strategy.
An effective Ads campaign on Instagram requires help from professionals who come with a successful track record on the platform. They keenly understand how to seamlessly integrate client needs without any lapses or delay. Conversely, doing it in-house or by yourself would involve a steep learning curve and a lot of lost opportunities due to gaps in technical expertise. Moreover, Instagram experts execute strategies based purely on emerging conditions that are most apt for a given situation. This may involve A/B testing, conversion tracking, look-alike audiences and more. Agencies stick with a systematic approach based on actions that have delivered results in the past. Such an approach keeps the marketing costs to the optimum while meeting client expectations.
- 75% of users are known to engage in useful actions (click CTAs) after seeing an Ad
- Most advanced and relevant targeting options for an ad campaign
- Full integrated with Facebook ads to derive all superior optimization benefits
- Ad recalls higher than other social networks combined with higher engagement
- The platform offers Ads that are non-intrusive to the target audience
- There are a range of ad formats on the platform to choose from.
The fastest way to grow your business with the leader in Technology Check out our options and features included.
Maximize your Visual Brand Appeal with incredibly especially extremely Instagram Ads
Instagram is a visually driven platform and our formulated strategies closely align with the inherent nature of the platform to maximize returns
Know the Audience
Before launching your ads, you must have a defined idea of the target audience , it helps to craft a customer-centric message.
Best Content
Always be conscious about putting out your best content (image with compelling copy) and clear CTAs to make an impact with the audience.
Use Text Effectively
The ad platform gives you 2,200 characters to create a message along with the image, ensure every word adds value to the message.
Use Targeting
Instagram advertising comes with the same targeting capabilities as Facebook, ensure to use them to your maximum advantage.
Overall Look
On Instagram, you are best served when your ads mimic natural posts to drive maximum engagement , underplay the promotional part.
Effective CTAs
When creating an Ad, it is essential that you use the most appropriate CTAs from the available choices based on the context to derive maximum mileage.
Involve Videos
The platform offers the choice to include video content, produce product-centric videos and promote – good videos are known to affect a purchase.
Image Carousels
Instagram offers you the option to weave a story with a series of meaningful static images to establish a better connection with the audience.
Measure to Optimize
An eye on the results helps you measure your performance and offers opportunities to optimize the strategies to align with your overall goals.
Marketing Objective
Before launching an ad campaign, it is essential to give careful consideration to objectives that you seek to achieve. These can be majorly grouped into three categories namely – awareness, consideration and conversion. The choices are based on a funnel-led approach to marketing, wherein objectives vary according to the status of your audience on the buyer’s journey.
Initially, you need to focus on building brand awareness and growing an audience accustomed to your brand. Further down the funnel, your focus needs to be on promoting the product and increasing conversions. Instagram ads offer 8-objectives for ad campaigns including – brand awareness, reach, traffic, app installs, engagement, video views, lead generation and conversions. These help in determining the target audience and the right CTAs.
Ad Placement
This step ensures where your ad will get displayed on the platform. There are two modes to choose from – Manual and Automatic placement. By choosing automatic, your ads get displayed on both Facebook and Instagram to maximize your reach.
However, if you have created content specifically catering to Instagram then you should go by Manual Placement. By choosing manual you can opt to get displayed either on ‘Instagram stories’ or in the Newsfeed.
Code CL has everything you need to create a website!
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CCL - Get Definite Results with incredibly especially extremely Instagram Ads
We remain receptive to client needs while executing campaigns to closely align with immediate business needs and long-term vision
Video Ad Length
Audience interest starts to drop with longer video ads and stories, efforts should focus on keeping the content short and tight as possible.
Blend -in
You have to create Ads with photos that blend-in to your target audience Instagram feed, else the ad’s impact can be ineffectual.
User-Generated Content (UGC)
UGC is trusted more by the audience, try to incorporate more photos from customers in your ad design to make ads effective.
Targeting Locally
Instagram Ads allows you to target very specific business locations that enable customers in close proximity to contact and get in touch with you.
Align Brand
Incorporate brand logos, icons and familiar colour scheme to ensure your brand gets instantly recognized.
Concept Driven
All images in your Ads have to induce a positive opinion and convey an unspoken feel-good message about the brand.
Maximum Space
Use a 1:1 portrait layout to maximize your presence on the mobile screens to minimize distractions from other content.
Keep it Simple
Millennials have specific expectations from brands on Instagram, keep the message simple - to appeal to this demographic.
Personal Touch
The younger demographic wants to establish a connection with a brand, showcase a socially conscious brand image that is more relatable.
Ask for Opinions
Consistently ask for user opinions through Ads to nurture an image that seeks to grow through inclusiveness and consistent engagement.
