There are 675 million professionals on LinkedIn, with 80% of them in key decision making positions, there is no better platform to drive your B2B engagement.
You may have seen business owners succeed on LinkedIn and wonder how to follow them.
As an expert digital marketing company , we at CodeCL are knowledgeable on all facets of LinkedIn to provide you with services and solutions that will drive engagement and grow your business. Our approach to the platform is purely based on the client’s goals and the target audience.
Linkedin is one of the best B2B marketing channel in social media with best option to network with proffessionals and entreprenuers to promote your business. Linkedin offers lot of opportunities and options to grow your network of connections with their feacilities like premium account and sales navigator.Contact Now
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In every Inbound Marketing Strategy , we must understand that B2B differs from B2C marketing in their strategies and audience. In B2B we are targeting individuals in organizations, who are making purchasing decisions on behalf of the company.
The audience here is more geared towards ROI, efficiency and expertise. The purchase decisions are governed by rational and financial motives.Contact Now To Promote On Linkedin
The platform helps companies to establish their credentials to attract potential business partners, the next customers or new talent. It is estimated that 70% of the buyer’s journey is complete even before contacting a supplier. Ensure you are among the companies getting shortlisted by the client.
Do this by creating valuable content on LinkedIn that helps them evaluate their options.Contact Now
“Social Media puts the “public” into PR and the “market” into marketing.”
LinkedIn is a social marketing site for professionals and at times can account for more than 70% of the leads from social media from businesses. The platform is focused on B2B connections. For starters, LinkedIn allows the creation of personal profiles to connect with professionals on the network. There onwards you will start receiving updates from your connections. Besides, it permits the creation of a company profile to let others follow your updates. 51% of companies on the platform acquired new customers through LinkedIn. Among all social platforms, LinkedIn consistently remains the best for B2B lead generation and provides option to advertise on Linkedin .
LinkedIn as a platform offers tremendous opportunities for increasing brand awareness, garnering engagement and conversions. You may be keen on LinkedIn, but lack of time or expertise might have hindered you. We at CCL provide you with LinkedIn marketing services in alignment with your business objectives. We help you with buyer personas before evolving a strategy to target decision-makers. Our services will help you in choosing the best advertising and targeting options to accurately target potential customers. We support you with content creation and provide insights into your company’s performance on the platform to identify emerging opportunities.
We offer exclusive B2B solutions to our clients to improve brand awareness, sustain engagement and drive conversions.
We help you in reaching a definite set of goals to decide on the creation and the approach for distributing content.
A good understanding of the target audience is a prerequisite. You can outline the audience based on job title, industry and location.
It is essential to optimize your LinkedIn page to be found easily on the platform and on search engines. Keywords & content are crucial.
Keep track of companies similar to yours and analyze how you fare against them. LinkedIn provides you with metrics on such companies.
To increase followers and gain better visibility (content-wise), it is important to promote your page. Asking employees and colleagues is the easiest.
Create informative and valuable content with a good understanding of the audience taste and reading habits on the platform.
Evaluate the performance of your strategies on the Company Page and with Updates. LinkedIn analytics provides insights into key metrics.
In addition to text-based content, use images and videos to grab attention to your content. Both carry potential to improve engagement.
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We at Code CL have succeeded in formulating practical B2B strategies that have helped business find new customers.
Users have to know exactly what you offer as services and how you are placed better at delivering those than your competitors.
Your profile is your calling card, spend enough time to polish it and showcase yourself in the best possible manner.
Any new contact from a business-event needs to be on your network. Send a connection request with a personalized note.
Avoid using default text by LinkedIn, involve your own narrative in reaching out to the person and you improve the chances of finding acceptance.
The platform offers you “People also viewed” features that can be accessed for potential leads.
Every time you develop a new connection. Keep the connection warm by opening a conversation by asking a question or a complimentary comment.
Visits to your profile or writings on LinkedIn pulse needs to be utilized to as possibilities to connect, check frequently to avoid missing visits to profile.
Try keeping in touch with your connections once every few weeks to avoid slipping out of their mind altogether. Comment, interact or share helpful resources.
Make a great impression on two people in your network. Introduce them to each other, if you believe they have good reason to connect business-wise. Goodwill helps in the long-term.
Market yourself well without bragging. Building your portfolio of past projects backed by original content will leave no doubts among potential clients.