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Local SEO

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Code CL is a leading Local SEO Marketing Promotion Advertising Management Agency In Kerala.

4 out of 5 consumers utilize search to find out about local business. If your business is not optimized for local search, you can miss out on 80% of potential customers.

Local SEO with Code CL

CCL is dedicated to improving online visibility of local businesses on Search.

We have catered to local businesses as clients and have delivered tangible results in improving their online visibility. With our exposure to search engine optimization, we have been able to formulate meticulous online strategies, providing clients with a competitive edge.

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01

Product

Understand the Brand & Audience

02

Strategy

Create a plan for the Brand

03

Execute

Engage & Implement the Plan

04

Monitor

Keep tweaking execution to improve

CCL-Optimize with Local SEO to Stay Relevant

Get your local business optimized for Search!

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Local SEO is Different

The aim of local SEO is the same as normal SEO, both practices aim for improved search rankings to drive traffic, increase brand awareness and purchases.

While normal SEO is directed at improving site visibility on national or global scale. Local SEO is specifically aimed at improving visibility at a local level to attract & connect with searchers in a specific area.

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SEO
95%
Technical SEO
90%
Local SEO
91%
Off-Page SEO
89%

Going about - Local SEO

While it may have an aim that is different altogether, in terms of implementing it, we still utilize technical SEO along with off-page SEO , on-page SEO and other relevant optimization techniques for content.

To succeed as a business with an online presence, you need to find a place in the Google-3 pack, a method used by Google to display 3-top results for local search in a specified area mostly below
Google Ads section.

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grow your business,codecl

“Social Media puts the “public” into PR and the “market” into marketing.”

Chris Brogan Media Group


The process aims at improving business visibility for location-based searches. In other words, it ensures that people find a business they are looking for within a certain locality. The person searching includes geo-qualifiers like city, state, pin-code or just types-in ‘near me’ in the search box. Google then picks up the geo-location of the user and serves him local results relevant to the area. Studies indicate that close to 95% mobile users perform local searches, out of which 61% made contact and 59% actually visited the business. Going by the numbers - leads coming through localized searches provide a major opportunity for local businesses, offering the possibility of high-rates of conversion.

We provide our client access to an experienced team of writers, developers and SEO experts to produce content aligning with local search. We start local SEO by doing a complete business audit of your company across the web to ensure the information is error-free. Next, we would optimize your Google business page with necessary details & content, making it relevant for your target area. Our team keeps a close watch on keyword trends and produces locally relevant content to improve your search rankings. To boost your online visibility we add structured data to your website code that enhances search results to include reviews & ratings. This is a broad outline of what we offer; the actual implementation is a comprehensive and elaborate process.

  • Enhances local online visibility: Caters to an audience looking for local services. Also, ratings, reviews and business citations contribute to higher search rankings.
  • Targeted Geographic Campaigns: Consumers today are used to personalized experiences, with local SEO you narrow down & focus on a specific segment of the audience.
  • Relevant Leads: Websites getting visits and leads from an outside location is not relevant to local business. Local SEO ensures traffic from your service area, making high conversion rate a definite possibility.
  • Huge opportunity: Many local businesses do not use local SEO services, leverage this fact to your brand’s advantage to take on the competition.
  • Increased Footfalls: Local SEO contributes to higher footfalls and sales in a brick-and-mortar type of business.
  • Remain Locally Relevant with CCL. Break into the top 3 listings in your area!

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    With Code CL, Get your Business Listing Optimized Perfect Complete to increase your reachability.

    Make Local SEO work to your advantage!

    Google My Business

    After having set up GMB, you need to verify the account using a postcard, phone, or email to enable Google to authenticate your business.

    Internal Linking

    Improve the internal linking structure of your website to enable local SEO, through – good navigation, website hierarchy & equal page authority.

    Optimize Content

    When creating locally relevant business content, pay attention to high-volume keywords in URL, title, header and meta description.

    Add location Pages

    A business operating from multiple locations can create location pages to include name, address, phone number, store hours etc.

    Local Content

    You have to hone your skills to write stories and happenings related to your local area. Focus on top-of-funnel content helpful to the audience.

    Mobile Centric

    90% of mobile users do locally relevant search, mostly for reviews, directions to a location, and contact information – make your website responsive.

    HTML Compliant

    You have to make it easy for search engines to find you. Your Name, Address and Phone Number (NAP) must be in HTML code for it to be crawlable.

    Online Directories

    Remain consistent with your basic details about your business across online directories and local citations, check for discrepancies.

    Backlinks

    Inbound links are efficient in authenticating the legitimacy of your company and increasing the domain authority. Networking & Guest posting helps.


    • Optimize GMB
    • Regular Reviews
    • Business Listings
    • Local Keywords
    • Structured Data Markup
    • Analyze the Results

    Optimize Google My Business

    Listing your business on GMB will help people to find you easily. Once you have listed, you will start showing up in Google Maps when users search for businesses similar to yours. It will directly have an effect on your search ranking. Once you are authenticated by Google as a legitimate business, your business will start showing up in the sidebar of Google search giving you more visibility. These are the pointers for optimizing your GMB:

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  • Ensure you have provided detailed and up-to-date information about your business.
  • Customize it with a business logo, exact location, products or services.
  • Reach out and encourage customers to give ratings and feedback.
  • Be swift in responding to customer reviews.
  • Regular Reviews

    Reviews from happy customers are known to make quite an impact on customer behaviour. It is a known fact that the online reputation of a company gets affected when customers decide to include a brand into their life especially when synced with Social Media promotions.

    On average, consumers read at least 10 reviews before they engage with a local business. Brands with fewer reviews or bad reviews at the top are sure to lose a sizable proportion of their business to competitors with better online reputations. Getting reviews on GMB not only optimizes your account, but it also encourages others to do business with you. You can generate more online reviews by responding to existing reviews in a professional manner by thanking them and handling negative reviews with a tactful approach.

    Business Listings

    Local directories happen to be the most common of places where potential customers search for information on local business. It is important that you make serious efforts at getting listed on all the popular directories that cater to your business. In fact, these listings receive high rank on Google search rankings for localized search.

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    Anyone with a high buying intent going through these directories is likely to be redirected to your website. It can get you traffic and can generate qualified leads. Remain accurate and updated on all business listings, even on GMB because this information is going reach your potential high intent customers. Ensure any change in contact details gets updated quickly on all listings.

    Local Keywords

    When you are creating content for a local audience, it has to have a local flavour. To bring in that localized appeal you have stick with local keywords. Take the help of Google keyword planner to find the most suited keywords using the location filter. It can give out the most popular and relevant keywords apt for your content.

    After finalizing the keywords, you should use them in web content, meta descriptions, titles and URL. Remain conscious of evenly spreading keywords across the content & not overusing them. Consider using available online tools to check on your competition whether they are also using the same keywords. If they are using the same and have got results, it might work for you as well.

    Structured Data Markup

    You must have observed how certain brands’ display their search results with rich snippets. These help in strengthening your online visibility and help achieve local business outreach goals more effectively. The reason behind their unique visibility is structured data markup or schema.org markup.

    These are a set of codes that are included in the website’s HTML code to enable Google web spiders to better understand location-based structured information. These include address, phone numbers and any other pertinent information. In a few years, it has gained a reputation as an effective optimization strategy to gain the top position on Google search results. On the whole, it helps local businesses to strengthen their search results.

    Analyze the Results

    Measuring results is the most important element in local SEO efforts after you have implemented all your strategies. A decent tracking mechanism will help you decide on what’s working and what’s to be fine-tuned or discontinued.

    Many marketers still focus on traffic as an important metric for local SEO, but with experience, we know that traffic isn’t really that meaningful. At times, more traffic (Ads) just means more spending without any tangible results. Local brands need to focus on how many leads they are getting and from where. We use Google Analytics to establish and measure results for clients. It allows tracking of metrics associated with a company website..

    Code CL, Get the Edge everything in Business with Local SEO!

    Driving SMB Enterprises to Success with Local SEO!

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    Code CL, Local Business Outreach especially extremely Redefined.

    With more than a decade of experience, we provide meticulous SEO solutions to address local business needs.

    Know the Audience

    To succeed with Local SEO, you need to produce & optimize content keeping in mind what appeals to the local audience.

    Google Maps

    If you are a business with a physical store and offline customers, ensure to claim your physical address on Google Maps.

    Versatile Approach

    Remain versatile in your approach – utilize social media, build email lists – try attracting customers from other sources.

    Launch a Blog

    Blogging is important in SEO. Starting a blog is not only for SEO, but do it to talk about your product or services and issues surrounding them. Build an audience.

    Evergreen Content

    Create content that addresses your customer and has a longer shelf life. In the long-term, it will have an impact on your search rankings.

    Unique Title

    Google provides 55 characters to make the topic of a page clear to both users and search engines. Make the right use of it.

    Competitor Research

    Always choose keywords while keeping a close watch on the local competition. Adjust your strategy based on what they are doing and you are not.

    Develop Patience

    You cannot expect your local SEO efforts to produce overnight results. Having made the effort, wait for the results but continue with the SEO process.

    Local Events

    Be part of locally organized industry events. Meet people from your business and request them to link back to your site.

    Long-Tail Keywords

    Short tail terms are tough to rank as they are both broad and competitive. Go with long-tail keywords that are relevant for local businesses.

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    With SEO, Get Locally Discovered Uncover Locate

    Search engines have evolved with time to display locally relevant search results. SMBs must leverage this opportunity to maximize their local outreach. Remain Ahead LOCALLY.

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    ABOUT CCL

    CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

    We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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    CALL US TO GROW YOUR BUSINESS

    • +91 7902921010

    • Kochi, India

    • [email protected]

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