4 out of 5 consumers utilize search to find out about local business. If your business is not optimized for local search, you can miss out on 80% of potential customers.
CCL is dedicated to improving online visibility of local businesses on Search.
We have catered to local businesses as clients and have delivered tangible results in improving their online visibility. With our exposure to search engine optimization, we have been able to formulate meticulous online strategies, providing clients with a competitive edge.VIEW MORE
Understand the Brand & Audience
Create a plan for the Brand
Engage & Implement the Plan
Keep tweaking execution to improve
Get your local business optimized for Search!
The aim of local SEO is the same as normal SEO, both practices aim for improved search rankings to drive traffic, increase brand awareness and purchases.
While normal SEO is directed at improving site visibility on national or global scale. Local SEO is specifically aimed at improving visibility at a local level to attract & connect with searchers in a specific area.VIEW MORE
While it may have an aim that is different altogether, in terms of implementing it, we still utilize technical SEO along with off-page & on-page optimization techniques for content.
To succeed as a business with an online presence, you need to find a place in the Google-3 pack, a method used by Google to display 3-top results for local search in a specified area.Learn More
“Social Media puts the “public” into PR and the “market” into marketing .”
The process aims at improving business visibility for location-based searches. In other words, it ensures that people find a business they are looking for within a certain locality. The person searching includes geo-qualifiers like city, state, pin-code or just types-in ‘near me’ in the search box. Google then picks up the geo-location of the user and serves him local results relevant to the area. Studies indicate that close to 95% mobile users perform local searches, out of which 61% made contact and 59% actually visited the business. Going by the numbers - leads coming through localized searches provide a major opportunity for local businesses, offering the possibility of high-rates of conversion.
We provide our client access to an experienced team of writers, developers and SEO experts to produce content aligning with local search. We start local SEO by doing a complete business audit of your company across the web to ensure the information is error-free. Next, we would optimize your Google business page with necessary details & content, making it relevant for your target area. Our team keeps a close watch on keyword trends and produces locally relevant content to improve your search rankings. To boost your online visibility we add structured data to your website code that enhances search results to include reviews & ratings. This is a broad outline of what we offer; the actual implementation is a comprehensive and elaborate process.
Make Local SEO work to your advantage!
After having set up GMB, you need to verify the account using a postcard, phone, or email to enable Google to authenticate your business.
Improve the internal linking structure of your website to enable local SEO, through – good navigation, website hierarchy & equal page authority.
When creating locally relevant business content, pay attention to high-volume keywords in URL, title, header and meta description.
A business operating from multiple locations can create location pages to include name, address, phone number, store hours etc.
You have to hone your skills to write stories and happenings related to your local area. Focus on top-of-funnel content helpful to the audience.
90% of mobile users do locally relevant search, mostly for reviews, directions to a location, and contact information – make your website responsive.
You have to make it easy for search engines to find you. Your Name, Address and Phone Number (NAP) must be in HTML code for it to be crawlable.
Remain consistent with your basic details about your business across online directories and local citations, check for discrepancies.
Inbound links are efficient in authenticating the legitimacy of your company and increasing the domain authority. Networking & Guest posting helps.
Driving SMB Enterprises to Success with Local SEO!
With more than a decade of experience, we provide meticulous SEO solutions to address local business needs.
To succeed with Local SEO, you need to produce & optimize content keeping in mind what appeals to the local audience.
If you are a business with a physical store and offline customers, ensure to claim your physical address on Google Maps.
Remain versatile in your approach – utilize social media, build email lists – try attracting customers from other sources.
Starting writing a blog without SEO as the only reason, rather do it to talk about your product or services and issues surrounding them. Build an audience.
Create content that addresses your customer and has a longer shelf life. In the long-term, it will have an impact on your search rankings.
Google provides 55 characters to make the topic of a page clear to both users and search engines. Make the right use of it.
Always choose keywords while keeping a close watch on the local competition. Adjust your strategy based on what they are doing and you are not.
You cannot expect your local SEO efforts to produce overnight results. Having made the effort, wait for the results but continue with the SEO process.
Be part of locally organized industry events. Meet people from your business and request them to link back to your site.
Short tail terms are tough to rank as they are both broad and competitive. Go with long-tail keywords that are relevant for local businesses.
Search engines have evolved with time to display locally relevant search results. SMBs must leverage this opportunity to maximize their local outreach. Remain Ahead LOCALLY.