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Off-Page SEO

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  • Off-Page SEO

Code CL is a leading Off-Page SEO Marketing Promotion Advertising Management Agency In Kerala.

The first page of Google search results receives 71% of all clicks. Clean Off-Page SEO strategies can help your website get there to drive traffic and conversions.

Off-Page SEO with Code CL

CCL comes with a matured understanding of all aspects in Off-Page SEO.

Given our experience with Off-Page SEO, we have developed a structured approach to nurturing backlinks, the most important ranking factor on Google. Our SEO techniques are 100% genuine and are aligned with established white hat practices.

01

Product

Understand the Brand & Audience

02

Strategy

Create a plan for the Brand

03

Execute

Engage & Implement the Plan

04

Monitor

Keep tweaking execution to improve

CCL, Validated Off-Page SEO Techniques

Improve your website’s backlink profile!

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Off-Page SEO – What is it?

All activities that are done away from your website in improving the ranking on the search results page are known as Off-Page SEO.

This involves improving people’s perception of the website that involves three factors – relevance, trustworthiness, and authority. It is accomplished when pages or sites start linking to or promote your website while authenticating the quality of content in the process.

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SEO
95%
Technical SEO
90%
Local SEO
91%
Off-Page SEO
89%

What is Backlinking?

Backlinking happens when another site links back to the content on your site, creating a backlink.

Webpage content with more number of backlinks is considered high in quality compared to a page with fewer backlinks. This gradient decides your website’s position in search results on Google. It continues to be the most influential ranking factors on Google search.

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“Social Media puts the “public” into PR and the “market” into marketing .”

Chris Brogan Media Group


In the brick-and-mortar business, a good word of mouth by customers about the product works wonders. Similarly, off-page SEO tells Google what opinion others have about your website. If there are a lot of links directed to your web pages, it can be inferred that you have good quality content. Search engines like the fact that a lot of links point to your web pages, it helps them to rank search results better. More valuable backlinks to a webpage equal a higher rank on the Search Engine Results Page (SERP). Backlinks aside, off-page SEO activities include bookmarking, guest blogging, broken-link building, paid links, business directories, infographic promotion and more.

We help clients achieve search engine visibility with steady rank, increased brand awareness and potential sales leads. Our in-house team of content creators and marketing specialists are fully equipped at creating and marketing quality content. We nurture inbound links carefully to ensure sites referencing your content do not link to broken links or messed-up content. Also, we verify that your inbound links are not from ill-reputed sources. No matter how much off-page SEO activities an agency does, the success of all SEO activities lies in the results. We have helped clients achieve visibility on search engines to drive consistent traffic to their website. Our other off-page SEO activities include broken link building, guest blogging, business directory submissions and much more.

  • Improves SERP: Search Engine Page Rank or SERP determines where your website would rank on the search results. By involving off-page SEO you can gain in position on the search results page.
  • Establishes Credibility: Google recently came up with the concept of Expertise, Authority & Trustworthiness (E-A-T) and rewards websites with a better rank when they demonstrate expertise and authority on a subject. Google algorithms pick up such websites based on the number and type of incoming links, which is related to off-page SEO.
  • Increased Reach: A higher position on SERP leads directly to increased traffic translating to increased brand awareness. That eventually results in prospects and leads.

CCL- Improve your Page Rank with Off-Page SEO Get more exposure with Search Results!

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Code CL, Your Trusted Partner Associate Companion in Off-Page SEO.

Optimize your website for better SERP.

Long-Form Content

Creating long-form content does not guarantee links to your website, but it increases the chances of others linking to your webpage.

Sharable Content

Create content regularly backed by good research, it will make your website a credible source of information, increasingly making it shareable.

Influencer Outreach

If you create great content that is share-worthy, you have to reach out to influencers to review your content and request to link back to your site.

Social Media Outreach

Become an active participant on a different social media platform and you will receive backlinks from those platforms.

Forum Submission

Participate in search forums related to your business and remain interactive by answering questions and the forum lets you leave a backlink.

Directory Submission

Choose a business or web directory and submit your website URL on the platform to receive quality backlinks.

Question & Answer

There are a lot of question & answer sites (e.g. Quora) that let you answer questions on suitable topics and earn a backlink from their platform.

Infographic Submission

Create meaningful and informative infographics and provide them to submission sites to receive reference links to your website.

Document Sharing

Create informative and to-the-point content on topics related to your business or service and submit these to earn backlinks.


  • Backlink Strategy
  • Internal Links Strategy
  • Guest Blogging
  • Broken Link Building
  • Leverage Social Media
  • Quality Content

Backlink Strategy

We are all familiar with LinkedIn profiles, you can consider optimized content on the platform relating to on-page SEO, while the recommendations you receive from others can be considered Off-page SEO. Similarly, the inbound links that you receive from other websites are sort of an endorsement for your content. Not all links have the same value and it varies. Let’s look at them:

  • Site Authority: Authoritative site links are more valued
  • Same Domain: Links from websites in your domain & industry are valuable
  • Anchor Text: Links with Anchor text relevant to your brand carries value
  • Linking Site: Sites with a large backlink profile carry more weightage

Work strategically for getting valuable backlinks by closely following the above criteria.

Internal Links Strategy

Google utilizes both internal & external links to discover content on a website and rank search results. While implementing internal linking, you must have silo pages that connect to category pages and supporting pages.

Ideally, your website should resemble a pyramid, with the home page at the top followed by pages in the hierarchy. This way when you create a link to the homepage you automatically ensure that the link value flows between category and support pages. It is important to understand that Google divides link value between all links on a web page. Most of the time, the homepage receives the most value as it has the most number of backlinks. This link value is shared between links found on that homepage. More links to a post mean more value directly affecting page ranking.

Guest Blogging

It is one of the effective Off-page SEO tactics to earn you backlinks and can establish your reputation as an expert in your domain. When you write a post for another website or blog, you will receive a byline and space to describe yourself. You can utilize this piece of real estate to earn a link back to your website.

To implement this, you need to be on the look-out for sites that are open to guest posting. You can even keep a watch on your competition to uncover sites with the same target audience offering posting opportunities. Also, do your necessary research to get across to authoritative sites with good domain authority (DA) that can help you earn high SEO value.

Broken Link Building

One of the fast & scalable ways to ensure earn backlinks is through broken link building. It is the process by which you find a broken link and tell the site owner to replace their link with a backlink to the recreated content on your website.

You can utilize this piece of real estate to earn a The practice works because nobody wants dead links on their website. However, you have to reach out to as many people as possible, and if your conversion rate is 5 -10%, you are doing quite well. Broken links are quite common even on authority sites. At times sites get cluttered during file transfer or migration or typing mistakes result in broken links. You can follow this tactic for the long-term because as long as websites are around broken links will follow.

Leverage Social Media

You have to harness the power of social media and win over the audience on different social platforms for Google to like and rank you high. It has been well-proven that the social shares for a piece of content have a direct correlation to the search ranking of that site or web page.

Not limited to social shares, it even includes engagement such as likes, comments and click-through on images etc. With many shares and consistent engagement, the content obviously will have many quality backlinks to it. Besides, a strong social presence adds to authority and reputation. You can build a community of followers, who will share your content, which in due time will bring back more people to your website to drive traffic and intended actions.

Quality Content

The above strategies will get you nowhere if you do not spend time and effort at creating meaningful and valuable content on your website. You have to remain consistent at creating high-quality content that is shareable.

Producing great content is never easy, and it takes a great deal of research even to arrive at the right topic and that is just the beginning. Leaving that aside, good content puts you in a great position to - ask for guest posting opportunities on influential blogs, win over the audience on social media through engagement and reach out to influencers to share content & promote the brand. Some pointers to good content – stick with long-form (> 2000 words), use images and answer the hard questions backed by data.

Code CL, Finest Off-Page Optimization Techniques

Genuine White Hat Off-Page SEO practices!

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Code CL, Addressing Directing Preparing your Website Visibility with Off-Page SEO

We come with more than a decade of experience in Off-Page SEO to serve your brand with validated practices that drive results

Brand Mentions

You have someone mention your brand in their content, ask for a backlink. Set a Google alert for brand mentions and reach out routinely

YouTube Platform

The video-platform is the second largest search engine, repurpose your available content to make a video and embed it with a clickable backlink.

Wiki Sites

There is much more to Wiki than just Wikipedia. Find a topic related to your industry and contribute to a wiki site to earn a link.

Plain Networking

Ask friends, colleagues, or people you may know to arrange for a backlink. The link needs to connect to your domain & generate value for your brand.

Manual Outreach

Reach out to established names in the business or domain and offer certain value through your engagement to earn a link from their website or blog.

Paid Links

It is one of the most obvious methods to acquire a link. You pay a website owner for a link back to your site. Example: advertorials

Web Directories

There are high-quality web directories on the internet where you can submit your links. Some of them are known to filter out entries manually.

Footer Links

Web agencies are known to use this tactic, they include their links in the footer of client pages. It is accepted practice when not done in excess

Editorial Links

These can be earned when your website regularly publishes exclusive content and it is a citation from a website to the original source content.

E-Books

Writing an e-book is a practical way to earn a backlink. Consider putting together blog-posts to create an Ebook with a link in it.

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Getting your brand message across to others convincingly makes you eligible for a good position on Google search results. We have done this with success. Trust the EXPERTS

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ABOUT CCL

CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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