Visual social media platform with 250+ million users, utilized by 500,000 businesses world over to drive engagement through sharing content that is inspiring and entertaining.
CCL believes in the untapped potential of Pinterest for driving engagement.
The platform is not a social media network but is a visual search engine where people are looking for ideas & solutions for a wide range of subjects. Attract clients by creating and publishing content that aligns with their needs either organically or through paid means.VIEW MORE
Drive Traffic to Boost Sales
Distribute the Content
Build a Community
Educate your Audience
Get your PINS to Attract Prospects!
In 2009, Pinterest was established as a social network. But today the company pitches itself as a visual search website.
At the basic level, Pinterest users add chosen content (Pins) to boards with a common theme allowing other users to discover content based on their interests. Brands can use the same strategy to attract prospects by publishing content that appeals to the target audience to drive traffic and boost sales.VIEW MORE
Being a brand, choose a business account on Pinterest. Begin by choosing the right categories for your content and leverage keywords & hashtags to describe your content.
Share your content on other social networks & actively engage by following and interacting with other accounts. Finally, measure your results with analytics to measure performance.Learn More
“Social Media puts the “public” into PR and the “market” into marketing.”
Today, Pinterest boasts 250+ million users, out of which 500,000 are businesses that actively seek engagement from prospects and customers. Estimates suggest that 55% of the users look for photos of new products, presenting opportunities to drive traffic. Start with your profile by choosing a business account giving you access to analytics & rich pins (discussed later). Do the routine – profile photo & bio and verify your website. Devise your content strategy by choosing pins ranging from product pins, blog graphics, infographic pins and lead magnets. Focus on Pinterest SEO, have keywords included in your profile, pins and boards. Lastly share fresh content to improve your chances of getting discovered in search.
We help you with the overall process of setting up the campaign on Pinterest both through organic and paid means. With the launch of its advertising platform in 2013, Pinterest has improved its ad products, targeting capabilities to make marketing effective. Paid advertising on the platform involves promoted Pins. There are four ways to engage with Promoted Pins:
Engage better with your followers!
We understand visual search as an effective means to bring traffic to your site to increase brand awareness and improve conversions.
Being a visual medium you have to deliver on stunning content backed by descriptive copy and good storytelling to reach the audience.
Pin regularly recommended is - at least once per day. Doing so, helps you reach a wider audience, we utilize online tools to schedule pins.
Content creators on Pinterest, plan in advance for seasonal events like festivals. Share specific content on the platform at least 30-40 days before.
Give reasons for users to follow your boards, create DIYs or How-to tutorials Pins. When done correctly, it will generate more followers.
Use keywords and hashtags in your descriptions, profiles and pins strategically. It will help you get discovered easily by others.
With enough exposure to your content, the user needs to be taken from brand awareness to a purchasing decision with an effective strategy.
You can target the audience on the platform based on keywords, interests, location, age and demographics. There are other features as well.
User ‘Shop the Look’ Pin enables users to be taken directly to a shopping website. Also, the ‘Shop’ tab on business profiles allows shopping.
Getting your brand to tell a visual story!
Our efforts are directed at building a brand through visually engaging (PINS) images and videos for a wide audience.
Keywords are the most important targeting feature for promoted pins. 20-30 words are just enough to get you noticed by the right prospects.
These provide more context about an idea by showing extra information directly on a pin. They include product, recipe, article and app Pins.
Step-by-step tutorials are an important element on the platform known to get the highest engagement and clicks on Pinterest.
Pay enough attention to descriptions on pins to make the audience understand the value behind the image prompting them to click.
Add links to your Pins and/ or board descriptions to increase clicks to your website, try keeping the link as short as possible.
Ensure to include CTAs in your descriptions to encourage intended actions. Most popular include – Repin, Learn more & Buy now.
While promoting a product on the platform, ensure to include price-tag in the description. It may induce a purchase decision.
Try to include multiple products within a single pin. Helps users to understand the variety you have to offer in terms of products.
Avoid posting only pictures of your products, but showcase their use to the audience. Users are more interested in how products fit their lifestyle.
Your most successful campaigns have a lifespan, engagement reaches saturation. Update your Pin campaigns as and when required.
Pinterest is a unique platform that is visually driven. We bring the necessary drive in your visual campaign through captivatingstorytelling to bring in the clients. Let the PINS do the TALKING!