Code CL is a leading Pinterest Marketing Promotion Advertising Management Agency In Kerala.
Visual social media platform with 250+ million users, utilized by 500,000 businesses world over to drive engagement through sharing content that is inspiring and entertaining.
Code CL - Pinterest Marketing
CCL believes in the untapped potential of Pinterest for driving engagement.
The platform is not a social media network but is a visual search engine where people are looking for ideas & solutions for a wide range of subjects. Attract clients by creating and publishing content that aligns with their needs either organically or through paid means.
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01
Traffic
Drive Traffic to Boost Sales
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Content
Distribute the Content
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Community
Build a Community
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Educate
Educate your Audience
Engage visually on pinterst with CCL
Get your PINS to Attract Prospects!
Pinterest – What it is about?
In 2009, Pinterest was established as a social network. But today the company pitches itself as a visual search website.
At the basic level, Pinterest users add chosen content (Pins) to boards with a common theme allowing other users to discover content based on their interests. Brands can use the same strategy to attract prospects by publishing content that appeals to the target audience to drive traffic and boost sales.
VIEW MOREPinterest – Getting Started
Being a brand, choose a business account on Pinterest. Begin by choosing the right categories for your content and leverage keywords & hashtags to describe your content.
Share your content on other social networks & actively engage by following and interacting with other accounts. Finally, measure your results with analytics to measure performance.
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“Social Media puts the “public” into PR and the “market” into marketing.”
Today, Pinterest boasts 250+ million users, out of which 500,000 are businesses that actively seek engagement from prospects and customers. Estimates suggest that 55% of the users look for photos of new products, presenting opportunities to drive traffic. Start with your profile by choosing a business account giving you access to analytics & rich pins (discussed later). Do the routine – profile photo & bio and verify your website. Devise your content strategy by choosing pins ranging from product pins, blog graphics, infographic pins and lead magnets. Focus on Pinterest SEO, have keywords included in your profile, pins and boards. Lastly share fresh content to improve your chances of getting discovered in search.
We help you with the overall process of setting up the campaign on Pinterest both through organic and paid means. With the launch of its advertising platform in 2013, Pinterest has improved its ad products, targeting capabilities to make marketing effective. Paid advertising on the platform involves promoted Pins. There are four ways to engage with Promoted Pins:
The fastest way to grow your business with the leader in Technology Check out our options and features included.
Visual Storytelling Narration Plot on pinterest with CCL.
Engage better with your followers!
Visual Search
We understand visual search as an effective means to bring traffic to your site to increase brand awareness and improve conversions.
Create Content
Being a visual medium you have to deliver on stunning content backed by descriptive copy and good storytelling to reach the audience.
Remain Consistent
Pin regularly recommended is - at least once per day. Doing so, helps you reach a wider audience, we utilize online tools to schedule pins.
Plan Ahead
Content creators on Pinterest, plan in advance for seasonal events like festivals. Share specific content on the platform at least 30-40 days before.
Connect with Others
Give reasons for users to follow your boards, create DIYs or How-to tutorials Pins. When done correctly, it will generate more followers.
Pinterest SEO
Use keywords and hashtags in your descriptions, profiles and pins strategically. It will help you get discovered easily by others.
Content Strategy
With enough exposure to your content, the user needs to be taken from brand awareness to a purchasing decision with an effective strategy.
Pinterest Ads
You can target the audience on the platform based on keywords, interests, location, age and demographics. There are other features as well.
Easy Shopping
User ‘Shop the Look’ Pin enables users to be taken directly to a shopping website. Also, the ‘Shop’ tab on business profiles allows shopping.
Searchable Content:
After having set a business account on Pinterest. It is important that you choose the right category for your content. The intention is to become more searchable with regards to your Pins and boards.
The ‘Search’ function enables search on specific categories or there is the ‘Categories’ feature for browsing through select categories. Being a visual platform, there are tons of images and videos. To stand out from the rest, you need to spend time and effort to produce content that promotes your products. You have to give reasons to users to stick to your brand. Some of the techniques include – use of images showing products in action, 90-second videos, specific boards for infographics.
Engage Actively
In order for you to promote your account and content, ensure you share your Pins, images and videos from other social media platforms to improve your chances of being seen and followed. You can connect your Pinterest account to Instagram, YouTube and Etsy accounts.
Pinterest calls it “Claiming” an account. After you have “Claimed” an account, saved Pins from other accounts will be attributed to their original source (Instagram & YouTube). In other words, it credits the post to its source and allows users to know you are on other platforms. Develop personal relationships with Pinterest users by following and interacting with them, helps the brand with loyalty and frequent profile visits.
Code CL getthe Most out of Pinterest Engagement
Getting your brand to tell a visual story!
Code CL is your Trusted Reliable Confident Partner on Pinterest
Our efforts are directed at building a brand through visually engaging (PINS) images and videos for a wide audience.
Promoted Pins
Keywords are the most important targeting feature for promoted pins. 20-30 words are just enough to get you noticed by the right prospects.
Rich Pins
These provide more context about an idea by showing extra information directly on a pin. They include product, recipe, article and app Pins.
DIY Tutorials
Step-by-step tutorials are an important element on the platform known to get the highest engagement and clicks on Pinterest.
Our Descriptions
Pay enough attention to descriptions on pins to make the audience understand the value behind the image prompting them to click.
Include Links
Add links to your Pins and/ or board descriptions to increase clicks to your website, try keeping the link as short as possible.
CTAs in Description
Ensure to include CTAs in your descriptions to encourage intended actions. Most popular include – Repin, Learn more & Buy now.
Price Tags
While promoting a product on the platform, ensure to include price-tag in the description. It may induce a purchase decision.
Single Pin
Try to include multiple products within a single pin. Helps users to understand the variety you have to offer in terms of products.
Product Usage
Avoid posting only pictures of your products, but showcase their use to the audience. Users are more interested in how products fit their lifestyle.
Update Campaigns
Your most successful campaigns have a lifespan, engagement reaches saturation. Update your Pin campaigns as and when required.
