Pinterest Marketing and Advertising Services in Kochi | Kerala
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Pinterest Marketing

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  • Pinterest Marketing

Code CL is a leading Pinterest Marketing Promotion Advertising Management Agency In Kerala.

Visual social media platform with 250+ million users, utilized by 500,000 businesses world over to drive engagement through sharing content that is inspiring and entertaining.

Code CL - Pinterest Marketing

CCL believes in the untapped potential of Pinterest for driving engagement.

The platform is not a social media network but is a visual search engine where people are looking for ideas & solutions for a wide range of subjects. Attract clients by creating and publishing content that aligns with their needs either organically or through paid means.

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01

Traffic

Drive Traffic to Boost Sales

02

Content

Distribute the Content

03

Community

Build a Community

04

Educate

Educate your Audience

Engage visually on pinterst with CCL

Get your PINS to Attract Prospects!

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Pinterest – What it is about?

In 2009, Pinterest was established as a social network. But today the company pitches itself as a visual search website.

At the basic level, Pinterest users add chosen content (Pins) to boards with a common theme allowing other users to discover content based on their interests. Brands can use the same strategy to attract prospects by publishing content that appeals to the target audience to drive traffic and boost sales.

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HTML/CSS
100%
Design
85%
WordPress
75%
Photoshop
85%

Pinterest – Getting Started

Being a brand, choose a business account on Pinterest. Begin by choosing the right categories for your content and leverage keywords & hashtags to describe your content.

Share your content on other social networks & actively engage by following and interacting with other accounts. Finally, measure your results with analytics to measure performance.

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grow your business,codecl

“Social Media puts the “public” into PR and the “market” into marketing.”

Chris Brogan Media Group


Today, Pinterest boasts 250+ million users, out of which 500,000 are businesses that actively seek engagement from prospects and customers. Estimates suggest that 55% of the users look for photos of new products, presenting opportunities to drive traffic. Start with your profile by choosing a business account giving you access to analytics & rich pins (discussed later). Do the routine – profile photo & bio and verify your website. Devise your content strategy by choosing pins ranging from product pins, blog graphics, infographic pins and lead magnets. Focus on Pinterest SEO, have keywords included in your profile, pins and boards. Lastly share fresh content to improve your chances of getting discovered in search.

We help you with the overall process of setting up the campaign on Pinterest both through organic and paid means. With the launch of its advertising platform in 2013, Pinterest has improved its ad products, targeting capabilities to make marketing effective. Paid advertising on the platform involves promoted Pins. There are four ways to engage with Promoted Pins:

  • One-tap Pins: User can go from Pinterest feed directly to the brand’s website
  • App Pins: User is taken to the App Store or Google Play store for more on the App
  • Video Pins: The Pinterest feed plays videos, effective in driving purchase decisions
  • Cinematic Pins: Visual animations resembling one-tap pins with additional features
  • Brands receive an average of 20% more clicks with Promoted Pins.

  • More chances of converting browsers into buyers
  • Drive traffic to your website with original content (Pins)
  • Get more inbound links with each Pin on the platform
  • Integrate the platform with Facebook & Twitter
  • Get insights into audience’s taste by exploring your followers
  • Easier to engage users compared to other social platforms
  • The fastest way to grow your business with the leader in Technology Check out our options and features included.

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    Visual Storytelling Narration Plot on pinterest with CCL.

    Engage better with your followers!

    Visual Search

    We understand visual search as an effective means to bring traffic to your site to increase brand awareness and improve conversions.

    Create Content

    Being a visual medium you have to deliver on stunning content backed by descriptive copy and good storytelling to reach the audience.

    Remain Consistent

    Pin regularly recommended is - at least once per day. Doing so, helps you reach a wider audience, we utilize online tools to schedule pins.

    Plan Ahead

    Content creators on Pinterest, plan in advance for seasonal events like festivals. Share specific content on the platform at least 30-40 days before.

    Connect with Others

    Give reasons for users to follow your boards, create DIYs or How-to tutorials Pins. When done correctly, it will generate more followers.

    Pinterest SEO

    Use keywords and hashtags in your descriptions, profiles and pins strategically. It will help you get discovered easily by others.

    Content Strategy

    With enough exposure to your content, the user needs to be taken from brand awareness to a purchasing decision with an effective strategy.

    Pinterest Ads

    You can target the audience on the platform based on keywords, interests, location, age and demographics. There are other features as well.

    Easy Shopping

    User ‘Shop the Look’ Pin enables users to be taken directly to a shopping website. Also, the ‘Shop’ tab on business profiles allows shopping.


    • SEARCHABLE CONTENT
    • KEYWORDS & HASHTAGS
    • ENGAGE ACTIVELY
    • BEST PRACTICES
    • ESTABLISH CONNECTION
    • PINTEREST ANALYTICS

    Searchable Content:

    After having set a business account on Pinterest. It is important that you choose the right category for your content. The intention is to become more searchable with regards to your Pins and boards.

    The ‘Search’ function enables search on specific categories or there is the ‘Categories’ feature for browsing through select categories. Being a visual platform, there are tons of images and videos. To stand out from the rest, you need to spend time and effort to produce content that promotes your products. You have to give reasons to users to stick to your brand. Some of the techniques include – use of images showing products in action, 90-second videos, specific boards for infographics.

    Keywords & Hashtags

    The search function and the organic feed on the platform allow users to discover your brand. This makes usage of keywords essential in your Profile, Board title, and Pins & Boards description. Ensure to experiment with keywords that describe your niche in the most possible manner.

    Use available tools to ease your keyword search. Next are hashtags, again these make your content search friendly and their usage is similar to other social platforms. These help identify specific Pins and boards, users are searching for. When someone clicks on a hashtag, they are taken to a page, where they can find all content posted with the same hashtag. Overall, it improves content visibility.

    Engage Actively

    In order for you to promote your account and content, ensure you share your Pins, images and videos from other social media platforms to improve your chances of being seen and followed. You can connect your Pinterest account to Instagram, YouTube and Etsy accounts.

    Pinterest calls it “Claiming” an account. After you have “Claimed” an account, saved Pins from other accounts will be attributed to their original source (Instagram & YouTube). In other words, it credits the post to its source and allows users to know you are on other platforms. Develop personal relationships with Pinterest users by following and interacting with them, helps the brand with loyalty and frequent profile visits.

    Best Practices

    Like other social platforms, you need to follow the same best practices on Pinterest as well. Remember to interact and engage with your followers, regularly post new content, and stay clear of blatant promotion of your brand. Additionally, you can follow some other practices.

    Request your followers to feature your brand in their content, in return, you can re-pin their content. Offer discounts, promotional codes and information on your latest products and updates on existing products. Increase chances of revisits. Always post content that is informative, meaningful and done with a purpose. If possible, provide an incentive to followers who interact with you and create posts featuring your products.

    Establish Connection

    Pinterest helps you with visual storytelling, through pictures and images. You can showcase what your company is all about, the idea behind your brand, your core values, types of products & services. The platform provides a unique and engaging way to communicate especially for small businesses.

    Practically, it humanizes the brand to increase its appeal. You are able to establish a connection by engaging with your audience one-to-one or in a group. And, by all means, you ensure that they are able to transact with you easily. On the platform, you can even show your gratitude to your followers through giveaways, promotions and discount codes. Establishing such business-to-customer routines show how you intend to grow through their sustained support.

    Pinterest Analytics

    For business accounts, Pinterest offers analytics to measure your performance on the platform. You can also get site metrics of your website, but you have to ‘claim’ your website before doing so.

    You can see a host of metrics such as - who is pinning content from the website, which pins are getting repinned, number of times your pins appeared in the search, visitors to your website from Pinterest and more. This apart you can also delve into – most popular, most engaged pins in your account. In fact, you can be clear on the most popular Pin and content that is driving the most traffic to your site. Such data will give you clear ideas on what works on the platform.

    Code CL getthe Most out of Pinterest Engagement

    Getting your brand to tell a visual story!

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    Code CL is your Trusted Reliable Confident Partner on Pinterest

    Our efforts are directed at building a brand through visually engaging (PINS) images and videos for a wide audience.

    Promoted Pins

    Keywords are the most important targeting feature for promoted pins. 20-30 words are just enough to get you noticed by the right prospects.

    Rich Pins

    These provide more context about an idea by showing extra information directly on a pin. They include product, recipe, article and app Pins.

    DIY Tutorials

    Step-by-step tutorials are an important element on the platform known to get the highest engagement and clicks on Pinterest.

    Our Descriptions

    Pay enough attention to descriptions on pins to make the audience understand the value behind the image prompting them to click.

    Include Links

    Add links to your Pins and/ or board descriptions to increase clicks to your website, try keeping the link as short as possible.

    CTAs in Description

    Ensure to include CTAs in your descriptions to encourage intended actions. Most popular include – Repin, Learn more & Buy now.

    Price Tags

    While promoting a product on the platform, ensure to include price-tag in the description. It may induce a purchase decision.

    Single Pin

    Try to include multiple products within a single pin. Helps users to understand the variety you have to offer in terms of products.

    Product Usage

    Avoid posting only pictures of your products, but showcase their use to the audience. Users are more interested in how products fit their lifestyle.

    Update Campaigns

    Your most successful campaigns have a lifespan, engagement reaches saturation. Update your Pin campaigns as and when required.

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    Impress them with your PINS Achievements Progress

    Pinterest is a unique platform that is visually driven. We bring the necessary drive in your visual campaign through captivatingstorytelling to bring in the clients. Let the PINS do the TALKING!

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    ABOUT CCL

    CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

    We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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    CALL US TO GROW YOUR BUSINESS

    • +91 7902921010

    • Kochi, India

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