Search Engine Marketing (SEM)
Company In Kochi
Your brand has to compete against your numerous rivals in the crowded market place. While it may be tough to establish a brand name, Search Engine Marketing (SEM) involves both SEO and paid search advertising for better placement on Google Search results.
We at Code CL are great believers in the potential of SEM for executing a focussed and targeted marketing campaign that can bring the necessary traffic and leads for a business.
CODE CL, Your Professional Leading Result-Oriented SEM Partner
We come with the knowledge for best search results.
“Social Media puts the “public” into PR and the “market” into marketing.”
Online brand visibility on search results can be great for business. This can be done in two ways – SEO & Paid Search. While the former relates to growing brand visibility on search results through original and engaging content involving keywords, while the latter involves paying for keywords in an auction-based bidding system to achieve top placement as advertisements.
The primary purpose of a search engine is to display results based on searched terms. This process can be influenced by organic (SEO) and paid means. SEO involves creating content around specific keywords. In paid search, the advertiser buys domain-specific keywords and creates ads that get displayed when the search is done involving the same keywords.
Start
Small
For starters, an SEM campaign must be done on a small scale initially, to get a better grip on review and optimization.
Keyword Search
Invest time and effort in arriving at specific keywords based on research on competition and available online tools that help find affordable keywords.
Avoid Mismatch
Remain consistent with your efforts at taking the audience to a landing page that matches the copy in the text ads, there shouldn’t be any undue confusion.
Landing
Page
Considerable attention has to be paid in the creation of a landing page with compelling copy and enticing design to induce conversions.
Utilize Automation
Large campaigns involving many repetitive manual tasks can be automated by the available features in paid SEM interface.
Daily Review
Review the ad performance on a consistent basis to make improvements like discovering new keywords, lowering bids and adding negative keywords.
Professional Approach
We understand the importance of methodological SEO approach and ensure that we do not frame and execute a strategy based on assumptions. Our approach relies on sound understanding and validated methods to undertake and execute professional SEM campaigns.
Exhaustive Experience
Our experience with SEM enables us to build campaigns from scratch and re-tool existing campaigns that haven’t proven effective. We help brands to grow their presence on search within fixed time frames while targeting keywords that derive high ROI.
Code CL, Get the Competitive Competitive Competitive Edge with Impactful SEM Campaigns
We understand the process to enable tangible results.
Google SEO
Google is the go-to search engine and accounts for 92.62% of the market share, beating the competition hands down. For an average person, being on the internet begins with a Google search, hence it is imperative that your brand is visible to online search engine users.
A brand can improve its organic visibility on search results through Search Engine Optimization (SEO). By creating original content on a timely basis with a sprinkling of the right keywords can get you the chance to remain visible on Google search. The process is not as simple as it sounds, as there are numerous other brands vying for the same attention from the audience. Overall, it does involve a long-drawn process to be displayed by Google prominently on search results.
Microsoft Bing SEO
While all marketers tend to go with Google, Bing does have a healthy market share of 21.3% in the U.S but a dismal 1.07% in India. The basic SEO techniques on Bing is the same as on Google and Microsoft remains more upfront about its ranking factors.
In terms of getting a higher position on Bing, the quantity of backlinks plays a major role. The Microsoft search engine prefers links from more authoritative sites with URLs ending with .edu, .gov and .org. Also, Bing favours links from older domains, as it considers age to be a sign of trust. Interestingly, Bing recommends brands to stay away from shady link-building techniques such as reciprocal and paid links just as Google. Bing also runs paid search ads which are much cheaper than Google Ads.
Search Engine Optimization Strategy
While there may be other search engines, Google continues to dominate the search market by a long margin. Let’s look at the conclusive SEM strategy that you must adopt in getting your online marketing efforts off the ground.
- Technical SEO: Includes how well content can be crawled and indexed
- Content: Have the most relevant content answering the most pertinent questions.
- On-Site SEO: Optimize the content on-site and the HTML code
- Off-Site SEO: Build enough high-quality links to push search results higher.
- Paid Search: Bid on most suited keywords and produce ads with low CPC
Code CL- Value Value Value for Money with Effective SEM Campaigns
We only design campaigns that are cost-effective
Grabs Attention
SEM proves effective as it puts your content and ads in front of a highly motivated audience looking for applicable ‘solutions’.
Content Effectiveness
Remain conscious of creating content and paid ads for an audience and not for search engines, meaningful content will bring the right audience.
Simple Implementation
The process of implementing SEM is quite straightforward and can be executed in a matter of a few hours but it takes longer to see the visible impact.
Measurable Outcomes
Allows precise tracking and in-depth campaign analysis allows continued optimizations of keywords and cash being spent.
SEM Campaigns Designed to Drive Visible Results
Our campaigns are known to drive tangible results.
Social Media
marketing
Serach Engine
Optimisation
YouTube
promotion
Google Ads
PPC Management
Business Development
Consultancy
Seasoned SEM Campaigners
We come with a proven track record of having successfully executed SEM campaigns for over a decade and incorporate the experience in devising future campaigns.
Our campaigns are designed keeping in mind the immediate and long-term goals of the client and our sharp executions have always brought clients closer to their goals.
Start Campaign NowWe Begin with a ‘Client-first’ Approach
We must remain upfront about the fact that we take due time in understanding the pain-points and needs of the client from an SEM campaign. We believe half the job gets done when we start speaking at the client’s wavelength and execute a campaign with a belief in our approach.
Our strong emphasis on consultations and deliberations, while initiating a campaign stems from the need to finalize & shape well-defined goals that determine success of all our campaigns.
Practical Tactics Backed by Comprehensive Comprehensive SEM Strategy
All our tactical executions are based on sound strategy
Clear Expectations
Search Engine Marketing is a marathon and a long-term strategy and there have to be clear expectations on the part of the advertiser when running a campaign. The tendency towards overnight success needs to be avoided, when results are to be obtained by following standard ethical practices that are the norm in the industry.
Rely on Data
There has to be clear reliance on data and not on gut feeling or hunches. When running a campaign you may initially resort to guesswork as to what is working in terms of conversions and click-through. But the long-term answers to such questions must be based on testing and inference from available data which also allows tweaking of the campaign.
Customer’s Perspective
In order to develop a successful campaign, the stress should be on putting oneself in the customer’s shoes. You have to use the available tools like Google keyword planner to arrive upon keywords based on which terms customers would actually use in doing a search. This data must be the essential ingredient driving the SEM strategy.
Beat the Competition
You might easily believe that your SEM plan is the most unique, but you need to be aware of the level of competition that exists in the search engine landscape. You have to study the competition and better them in weaker aspects, this will surely set you apart from others. The effort here is to leverage the competition to your advantage.
Coherent Strategy
Your strategy must define the target audience and identify their needs and motivations. With this knowledge, you need to approach them with your products as possible ‘solutions’ better than what your competition has to offer. Use keywords and phrases that are relevant to the audience in terms of what they would use when they search for a product.
Right Keywords
When creating content it is vital that it is created around words and phrases that are actually being used for search. Do not chase keywords that might be impossible to rank. This kind of data is readily available with Google tools and others. Once you have a collection of keywords, you have to create the content using the keywords with the audience in mind.
SEM Campaigns Campaigns Campaigns Created to Surpass Expectations
We strive to better our track record with each SEM campaign
Define Goals
Create specific interim goals which would help you measure the success of your immediate efforts in terms of both time and money.
Online Tools
Use the available technology to drive SEM campaigns and judiciously select tools that would bolster your campaign efforts.
A/B Testing
Every business is different and accordingly has to be customized through different variations of content and pages to select what works best.
Landing Pages
Give enough thought while designing, creating and writing landing pages, whenever required create special pages with tailor-made ad copy.
Target Better
Pay good attention to creating campaigns that are granular and sharply focused on your target audience, take cues from your competitors.
Poor Performance
It becomes vital to closely monitor, track and optimize your campaign and remove keywords that are underperforming.
Right Ad Copy
Your ad copy is competing against other text ads for attention within the search results page. Hence it is vital for the ad copy to be top-notch.
Make Changes
When running a campaign, you must use the available data to go forward and make changes to ad copy or landing pages when it is not driving results.
Use Analytics
Make use of an analytics tool to understand the performance of your conversions as defined by the campaign to evaluate results closely.
We make SEM campaigns campaigns campaigns look Effortless
Our experience with SEM campaigns goes back to more than a decade and our strategies and executions are based on accumulated knowledge and wisdom from our past successes. We ensure your campaign gets a customized treatment that drives visible results. RELY ON EXPERIENCE.