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Technical SEO

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Code CL is a leading Technical SEO Marketing Promotion Advertising Management Agency In Kerala.

Gaining visibility on Google search is crucial to your business. Technical SEO ensures flawed technical parameters are fixed on your website to not hinder search rankings.

Partner with Code CL for Technical SEO

CCL provides expertise & deep understanding of SEO to provide guaranteed results.

We at CCL, over the years, have helped many clients with website issues to help them reach a steady ranking on Google. Based on knowledge and experience, we help uncover technical flaws and fix them to be in-line with Google standards.

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01

Product

Understand the Brand & Audience

02

Strategy

Create a plan for the Brand

03

Execute

Engage & Implement the Plan

04

Monitor

Keep tweaking execution to improve

CCL – Our Expertise Power your Websites

Your Technical SEO Needs Fulfilled!

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Technical SEO – How does it help?

Brands that seek to remain visible on Google are dependent on search engine results. Bots or software from Google is sent to crawl on websites in order to index (store) web pages into Google’s database.

If your website is up to speed on all technical parameters, Google is known to index such sites efficiently to help your visibility. Not getting indexed by Google makes your brand invisible online.

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SEO
95%
Technical SEO
90%
Local SEO
91%
Off-Page SEO
89%

What to look-out for?

Google is known to prefer websites who display certain technical characteristics.

These include a secure connection, a responsive design and a fast loading time. Apart from these basic guidelines, there can be problems with duplicate content, meta description length, broken links along with the absence of XML site map – that can prevent the site from being indexed properly.

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“Social Media puts the “public” into PR and the “market” into marketing .”

Chris Brogan Media Group


Technical SEO is the effort directed at creating an efficient website that can be easily indexed (stored) by Google bots into its database. Keep in mind that technical SEO is not equal to getting a high rank. Rather it signals that Google is aware of your web pages. Getting indexed by Google has a direct bearing on your online visibility. It is a make or break situation. Whenever a search query is typed in, you are asking Google to return all the indexed pages. Your page will be among millions of pages that remain in contention to appear on search results. Google’s proprietary algorithm sorts out the pages to provide you with the most relevant results.

Some agencies are known to skip on technical SEO as they consider it not so important. We treat technical SEO as the foundation of your search engine optimization strategy. We consider site architecture, website speed and responsive website design to be integral facets of technical SEO. Your site architecture depends on robots.txt – a set of codes that guides the bots on the pages to be skipped; SSL –a security protocol that makes the site secure; and sitemap - helps crawlers with the structure of the website, it can be HTML or XML. Second, on the list is website speed, a faster website means better ranking. Lastly, your website should have responsive design meaning it equally supports mobile and tablet screens.

  • A technically optimized website loads in minimum time
  • Clears away or optimizes duplicate content on the site
  • No possibility of broken or dead links
  • Establishes a secure website containing structured data
  • Provides easy access to Google bots with XML or HTML sitemap
  • Uses internal linking structures to promote web pages

CCL- Efficient Website Indexation with Technical SEO, Get the most out of your website!

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Code CL, Aligning your Website with Google Search Optimized Perfect Complete to increase your reachability.

We help with the technical optimization of your website

Preferred Domain

To avoid indexing issues you have specified your domain name - with or without the ‘www’ prefix. You have to make your preference known to the search engines.

Optimize Robots.txt

By optimizing the file, you can restrict certain pages from being crawled by spiders, which are not related to SEO, speeding up the indexing process.

Website Structure

A well-organized website structure is easier for search engines to index, Google considers the overall structure of a website while evaluating a page.

Breadcrumb Menus

Usage of the breadcrumb menu helps users with navigation and gives hints to search engines about the overall structure of the website.

Structured Data

It is a set of code that you can add to the web-page, visible to the crawlers that help them understand the context of your content.

XML Sitemap

Bots use XML sitemap as a guide when crawling, it contains a list of all pages along with the title, published and last updated date.

Add SSL

An important ranking factor - once SSL is installed, your website can be accessed only by https. All information exchange between website and server becomes encrypted.

Responsive Design

With the introduction of Mobile-first index by Google, it has become essential for all websites to support mobile browsers.

Canonical URLs

The practice eliminates issues with duplicate content when you have pages with similar content and tells Google to consider a single version of a page while indexing.


  • Page Speed
  • Mobile Friendliness
  • Site Architecture
  • Thin or Duplicate Content
  • Structured Markup
  • Google Search Console

Page Speed

Around 40% of users will close a website if it takes longer than 3 seconds to load. The same study quotes that 47% of users expect sites to load within 2 seconds. This makes page speed a pivotal parameter for your website to gain visibility.

In fact, Google has it as a primary factor determining ranking on search results. Reasons could be many, but you can remedy the problem by having simpler web templates with lesser elements like – large images, plug-ins, re-directs. Workaround the elements to make them less problematic. For large images, try adjusting their size or compressing them and stick with JPG format for images and PNG format for graphics. Plug-ins and redirects on a page should be kept to the bare minimum.

Mobile Friendliness

In 2015, Google rolled out an update termed “Mobilegeddon” that was specific about how mobile traffic can influence search rankings. You can check the degree to which your website is mobile-friendly by entering your URL into Google’s Mobile-Friendly Checker Tool.

It can give clear ideas on what Google thinks of your page. Additionally, you can check all your pages of a verified website on Google Search Console for Mobile Usability. There are three major approaches to making your website mobile-friendly – responsive design, specific URLs for desktop & mobile or serve different content as per device used to access the website. Among these a responsive design is the most viable; the design shrinks and expands according to the type of device involved.

Site Architecture

In order to make the best possible use of Google search for website visibility. It is important that you make the job of Google bots easier when they crawl your websites. You can do this by creating clear and simple site architecture that would be easily indexed and rank faster. These are pointers to creating an efficient architecture:

  • Sitemap: Create a list of URLs on your site, gives easy hints to spiders while crawling.
  • Silo Content: Organize your content into separate categories to create a hierarchy.
  • URL Structure: A descriptive and brief URL works best optimize to make it SEO friendly.
  • Crawl errors: Get rid of anything that obstructs efficient crawling, you can take the help of Google Search Console.

Thin or Duplicate Content

Having duplicate content on your website does not go well with search engines. It tends to confuse search engines with more than one copy of the same content. Creating a scenario where deciding the relevancy of an individual page becomes difficult.

Google has increasingly become efficient at detecting duplicate content and it can directly affect traffic to your website. You can utilize available online tools to detect such content or can take help of Google Search Console. Alternatively, you can individually delete duplicate content; and/ or reduce such content by practices like merging similar pages or adding unique content. The best option is to have a canonical link to a specific page telling Google about the best version among repeated content.

Structured Markup

Modern search engines have evolved enough to understand what is on a given web page. However, you can take it to the next level by including structured data. It will enable the display of your product or service on search results with rich snippets.

You must be familiar with rich snippets, these are pictures and stars that are displayed along with plain text on search results. These can influence your search rankings by improving your click-through rate. Thereby, telling Google that your page is more relevant than others for better ranking odds. You can add schema terms to the existing HTML code manually to describe a section of content or can download plug-ins when operating with content management systems (CMS).

Google Search Console

GSC is a free service provided by Google to fix, monitor and improve visibility and presence on Search Results Page. You start on GSC by verifying the ownership of your website. The tool is divided into four major sections, which are:

  • Search Appearance: This helps give you a user’s point of view about how the search results would look. This includes structure data, rich cards, data highlighter, HTML improvements etc.
  • Search Traffic: This provides actionable data on SEO. This includes Search Analytics, backlinks data, and more.
  • Google Index: This gives you reports on crawling and indexing action by crawlers on your site.
  • Crawl: This report about website crawl rate and errors it found on site.

Code CL – The Best Technical SEO Optimization

Make your website to align with Google standards!

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Code CL, Streamlining your website for Smooth Clean effecient Indexing.

We improve websites with technical SEO and make it efficient enough for smooth indexing by Google spiders.

Avoid Cloaking

This involves tricking the search engine with hidden text and links to display two separate versions of the same website to users & web spiders.

Proper Redirects

When shifting a page to a different URL, always use 301 permanent redirects to tell a search engine to replace an old page with a new URL in its index.

404 Error Page

When visitors type-in for a non-existent page, ensure a customized page displays the 404 error page and gives them options to navigate the page.

The Plagiarism

Remain vigilant from site owners who plagiarize your content resulting in your website getting filtered out from search results.

Hacked Content

Keep on the look-out for user-generated spam or hacked content finding a place among your content. Google recommends removing it ASAP.

Broken Links

Ensure the removal of broken internal links or dead links from your site to prevent them from having any impact on your site SEO.

Browser Cache

Have the Browser Cache option for visitors to your website. It can substantially reduce the load time of your website.

Search Friendly URLs

Your URLs cannot be changed often, it is necessary to get it right the first time around. Go with URLs which are descriptive and contain keywords.

Monitor Indexing

Keep a close watch on the indexing process. Ensure there isn’t a great difference between indexed pages and the total number of pages on the website.

Crawl Errors

A crawl error can give you information on anything wrong on your website that can affect the search engine ranking.

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With SEO, Get Locally Discovered Uncover Locate

Technical SEO lays a strong foundation for your website. Without good technical optimization, you cannot have good search visibility. Make your website POWERFUL & EFFICIENT.

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ABOUT CCL

CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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CALL US TO GROW YOUR BUSINESS

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  • Kochi, India

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