Twitter ads are incredibly effective at getting your tweets across to an audience that don’t yet follow you, which is where the opportunities lie for generating leads.
CCL can get you the engagement and conversions with Twitter Ads
Twitter is the most faced-paced social channel bringing you the most up to date news and information from around the globe. The platform offers high ROI due to the level of engagement by users starting from awareness to the final purchase.
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Get promotional with Twitter Ads!
Twitter calls itself a real-time introduction and information service. With the platform it introduces millions to - interesting people, content, URLs, organizations, products and services. Users connect to each other based on their interests and preferences to create an audience that is apt for promotional messaging with Twitter Ads.
Everyday brands are leveraging the potential of the platform for focused outreach.
VIEW MOREOn Twitter, brands have the opportunity to create highly engaging campaigns using compelling ad copy and visuals to make the message last long.
The platform offers space to both B2C and B2B brands through its one-of-a-kind 280-character messaging that enables brand awareness, traffic and nurturing of leads for conversions.
Learn More“Social Media puts the “public” into PR and the “market” into marketing.”
Twitter ads are the paid advertising model on the Twitter platform offering faster means to capture audience attention. This can be done through – promoted tweets, promoted videos, website cards and brand-specific promotions. Each of these ad elements can be aligned to achieve a specific campaign objective that includes – awareness, consideration or conversion. Among the ad elements on the platform – promoted accounts, tweets, trends, continues to be the popular forms of advertising. Besides this, Twitter provides focused targeting capabilities to put your content in front of the right audience. You can target based on location, language, age, gender and even device type. Moreover, the platform offers powerful analytics and measurement options to critically measure outcomes.
Among social media channels, Twitter is considered a fast-paced platform to get quick news bites and updates on any emerging event. This quick-moving channel requires dedicated attention if you want your brand to stay relevant. Just like Twitter Marketing, even Twitter ads needs careful planning before a campaign roll-out. Starting with - the most relevant goals, identifying the target audience, selecting the ad type, consistent monitoring, analysis and measurement of outcomes. All these stages of planning and execution needs attention to details backed by hands-on experience running twitter campaigns. We at CCL have experts who are well-versed with strategies on twitter to give your customized campaign to deliver results aligned with business goals.
Advertise to the Most Engaged Audience with Twitter Ads Leverage the higher engagement on Twitter!
We come with experience running Twitter Ads campaigns with our team of professionals who are relevant domain experts.
Your message has to be crisp, concise and clear to drive the desired results , it needs to stop the user in his tracks with clear messaging.
While it does make a tweet interesting when accompanied by hashtags and emojis, restricting their use will enhance the message.
While images are used often for tweets, ensure to include eye-catching visuals such as illustrations to make the tweet stand out.
Your tweet gets the point across and the CTA sets clear expectations for the users. Be direct with your CTA for driving purposeful action.
Twitter Ads allows you to create ads targeting a major world event ; discover such opportunities aligning with your audience interest to maximize outreach.
You can test out your messages, copy, images or offers as organic posts before rolling out Paid Ads to gauge the response beforehand.
Use of generic hashtags causes your tweet to get lost among similar tweets. Create unique hashtags that ties into your campaign to generate interest
Ensure to include a deadline for your promoted tweets tied to an offer, it creates a sense of urgency and a reason to nudge users.
Most twitter users have Smartphones, ensure to optimize for mobile devices when setting campaign parameters.
Leverage the higherReach a new audience with twitter ads!
We give due consideration to understand the immediate and long-term needs of the client to finalize on campaign executions
Get to the point quickly with your ad copy along with complimenting images, else users are habituated to scrolling past ads.
All advertisers must aim for positive ROI in the long term with right ad formats while targeting specific & granular audience segments.
Your ad spend has to align with business goals right from the start through conversion tracking, it can be started with few lines of code on the website.
Before launching a full-fledged campaign with a wider audience, it is important to conduct split-testing with minor ad variations to gauge engagement levels.
While running an advert with a promotional offer, ensure to include specific discount percentages to attract more prospects.
Pay heed to ‘Twitter’s Ad Specs’ to create sharp, compelling and attention-grabbing product visuals (image/ video) to attract interest.
Base your ad strategy to align with big world events and create ads to leverage their popularity for maximum outreach.
When promoting an Ad on Twitter to offer free stuff such as articles or e-books it creates interest and drives traffic.
Keep your profile well-optimized as it is likely that targeted audiences drawn from Twitter ads are likely to visit your profile.
For a brand to appear legitimate in the eyes of the audience, it is a good idea to get your account verified by twitter before launching Ads.
Compared to other social platforms, the user pool on Twitter is smaller, however, the audience is highly engaged for optimum ROI. Get the utmost reach & engagement with TWITTER ADS.