Code CL is a leading Twitter Marketing Promotion Advertising Agency In Kerala.
A free social platform with 326 million users and counting, the reach of Twitter has to be leveraged by brands serious about online marketing .
Twitter Marketing @ Code CL
CCL considers Twitter an essential platform for all brands with a digital presence.
The micro-blogging site with its tweets has found acceptance for its crisp messaging. Ensure to create, publish and distribute great content for your target audience on the social platform to increase followers, improve brand awareness and boost conversions.
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01
Audience
Remain certain about the target audience
02
Content
Create distinct & engaging content
03
Schedule
Post at optimum times
04
Measure
Study the impact & results
CCL boost your Twitter Marketing.
Tweet your way to online influence!
Twitter –The Intro
Launched in 2006, Twitter lets registered users interact through short messages. It has entered pop culture and finds relevance for its outreach. Brands can share and promote branded content within no time.
The platform gets adopted by companies for complaint resolution, feedback along with customer service. It also doubles as a search engine for you to learn more about competitors and attract prospects.
VIEW MORETwitter – What you can do?
When you begin on twitter, it is important that you optimize username and profile to the extent that it reflects your brand persona.
Apart from sending out tweets, you can advertise on twitter to reach through promoted tweets & ads to be discovered by others. There are options like chats and polls to increase engagement.
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“Social Media puts the “public” into PR and the “market” into marketing.”
You start on twitter by setting up your account consisting of a username or handle, profile photo, header image, bio with 160 characters, company URL and location. Be conscious that your twitter profile reflects your brand persona. Your twitter feed can seem very noisy, hence create Twitter lists to hear relevant conversations about the brand in general for ideas on tweets. Communicate with a unique, original and sincere voice to connect better with your customers and followers. This apart you can use images & videos for better engagement.
There are about 145 million active users on Twitter, making the platform essential for building a brand, gaining followers and conversions. You need to have goals and a plan of action before you engage with your audience. Your goals have to meet your business objectives and need to be measurable to indicate success. Be knowledgeable about your competition to refine your own strategies and find emerging opportunities. The platform is fast-medium and you need to be quick with your response without wasting any time. Utilize tools like a content calendar to plan content ahead of time. Lastly, measure your results and check it with your goals.
CCL - The Most Pragmatic Engagement on Twitter in Kerala. We deliver results not promises!
Code CL is Totally Entirely Fully Client-Driven
We put in considerable resources to understand client concerns to come with novel solutions that align with their business outreach.
Improve Profile
As an agency, we begin with your profile on twitter and refine it until it becomes recognizable & easy to remember.
Upgrade Bio
You are given 160 characters to describe yourself to the world. Keep it accurate, include relevant hashtags.
Be Original
Remain fresh and convey your brand’s message. Be resourceful enough to reflect your core values to find traction among the audience.
Content Calendar
Create a shared document to consistently add and edit content. It helps you pre-plan content and keep track of content performance.
Hashtags
Stick to hashtags but without overdoing it. Engagement begins to drop with the increase of hashtags.
Advanced Search
You can find potential leads for your business through “Advanced Search” on Twitter. Use it to find prospects.
Follow –Up
Scheduling tweets is a great way to post at the right time, but follow-up on tweets to avoid missing opportunities to engage (retweet).
Twitter Chats
Participate in Twitter chats to form connections with individuals who speak the language of your brand. Find future brand advocates!
Images & Videos
Generate more likes and shares with brand-related images & videos along with text to get more attention.
The Basics
It is quite possible that you might be active on twitter, before utilizing our services. This calls for an audit to determine your performance to know the audience's taste. There is a Twitter analytics dashboard, where you can see your activity within a certain data range. This will give you fair ideas on what needs improvement and what’s working for the brand.
A baseline on your twitter performance will put things in perspective. We see twitter as one of the important online promotional channel to grow your business grow your business internationally. From now on have clear measurable goals in alignment with your business objectives. You Give attention to your competition and study what tactics they have adopted for the platform. It will uncover actions overlooked or underutilized by your brand.
Use Hashtags
It has been noted that tweets with hashtags get two times more engagement. Hence, it is important to use them without overusing. Hashtags remain a great way to reach a new audience who could be interested in what you have to say.
We create hashtags for specific campaigns and use the hashtags with individual tweets. In turn, we encourage our audience to share tweets with that hashtag. There are many online tools that we use to find the best hashtags, which also determine the strength of the hashtag before using them in a tweet. Brands are known to create seasonal hashtags campaigns that run parallel with contests.
Code CL lets you Stay Ahead from Rivals on Twitter
We work with you to boost your twitter engagement!
Code CL Makes Build Model Twitter Engagement in Authentic Style
Our engagement on Twitter is powered by authentic content and persistent brand outreach that drives intended results.
Strong keywords
You can use Twitter search to find new clients/ customers online by using a combination of keywords that describes your brand.
Direct Messages
Utilize and engage your prospects with direct messages (without any cap on message length) on Twitter away from the public eye.
Use Humour
Most often it lightens intense and complicated topics. Your brand would become more relatable and content gets shared easily.
Twitter Lists
Twitter lists are a great way for influencer outreach; create lists to stay updated on their latest activity to keep the relationship strong.
Get Verified
A blue checkmark against your user name after you reach a critical number with followers will help you build trust, credibility and new followers.
80/20 Rule
Keep only 20% of content promotional, rest 80% need to remain interesting and engaging. You cannot always be selling.
Call-to-Action (CTA)
All retweets open the possibility to find a new audience. Tell your audience clearly what you want from them; include CTAs in your tweets.
Sweet Spot
A study conducted for Twitter says that the ideal length for a tweet to find good engagement is between 70 to 100 characters.
Be Personal
Whenever possible mention the name of the person tweeting, it brings in the personal touch to your brand engagement.
Valuable Content
Offer valuable information to your audience on a consistent basis, it increases brand reputation and loyalty for better outreach.
