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YouTube is the second-most popular website in the world with more than a billion active users. An average online user spends one-third of time watching videos, making it essential for all brands to leverage the reach and effectiveness of YouTube as a marketing channel.
At Code CL we understand the preference and power of video marketing and are equipped with the essential resources to plan and execute marketing focused exclusively on YouTube.
Video content with exclusive focus on YouTube
“Social Media puts the “public” into PR and the “market” into marketing.”
On the internet, there is a massive shift occurring towards videos and the most important video-sharing platform on the web is YouTube. All serious marketers, today, want brands to exploit the potential of video, on the platform to drive traffic, capture leads and even make a direct sale. Since YouTube is owned by Google, optimized content gets visibility on search results.
A brand can consider a YouTube channel to be the second website of the company, with the channel being the homepage and individual videos mimicking web pages. Every video that you upload strengthens the channel by pointing back to the channel. More authoritative a channel becomes, the easier it becomes for the site to rank for most searched keywords on the platform.
Drawing viewers to your video involves writing compelling titles that would help them to select videos based on what they are looking for.
Optimize your video content with keywords for better results on search, it is estimated that videos will show-up in 70% search results.
Users on YouTube are known to engage with creators through like and comments, encouraging engagement with quick responses.
YouTube has the potential to promote your presence on other social media platforms, embed social media buttons on the channel page.
A customized thumbnail has the ability to grab viewer’s attention, invest time and effort in creating one that helps discover your brand.
When you have similar topics being covered through videos, ensure to promote your old videos in the description to increase viewership.
Being a YouTube marketing agency we can help you with concept, strategy and production. With a fair amount of research and backed by experience, we can finalize content that will find resonance with your audience by building personas and discovering viewing preferences.
Unlike other platforms where the video length is relatively shorter, with YouTube the optimal video length is around 5 minutes. A brand must understand the need for long-term planning before actual video creation, we at Codec CL come with prior experience in this area.
ENGAGE WITH US FOR IMPACTFUL VIDEO CAMPAIGNS
Presently, 80% of internet traffic is directly connected to video. This makes video marketing an obvious choice among marketers, and YouTube the go-to destination to execute video marketing. Before getting started, here brief strategy about YouTube marketing:
We achieve maximum mileage for brands by video marketing.
This is a popular format wherein a list is explained with 5 to 10 points that brings attention to any aspect of your industry or product.
This involves explanation mainly focussed around product usage or an industry topic that guides the user in solving a recurring problem.
This is focused on explaining the features and benefits of a product or keeps the audience updated on a new product or promotional offer.
This can ideally showcase your brand in a relatable manner by explaining the effort that goes into creating your product or service.
Capitalize on the Power of Video Marketing
We have over a decade of experience with video-campaigns and have conceived and created content exclusively for YouTube.
Our core competency lies in guiding our clients towards content that would find resonance with their core audience on a consistent basis.Start Campaign Now
We approach all video campaigns trying to earnestly understand what the client is seeking from the exercise. This process can take time, depending on the experience the client has with video marketing. We finalize a strategic solution only when the client has certainty about our approach.
We believe communication holds great value in evolving solutions in the business. This can be inferred from the amount of time we spend with clients during the initiation of a project.
While uploading videos, you will get the option to tag your videos with common keywords. These will help users to find your videos when they search on YouTube. These keywords vary with businesses such as an online bakery can have keywords matching different celebratory occasions – birthday, marriage etc. In addition, tags expand the reach of your video.
Only remaining consistent with regular updates would not attract an audience to your channel, unless you follow the mannerisms adopted by influential YouTubers. You have to include a strong CTA asking your viewers to ‘like’ and ‘subscribe’. In addition, you must include CTA at the end and in the space provided for description of the video.
While aiming to create a viral video need not be criticized, the constant fascination to go viral and just churning out content will not serve any purpose. First of all, content creation has to be done with an underlying purpose and need to be backed by an equally strong effort, if both these elements are missing; you end up producing mediocre content.
Before you begin the process of content creation, it is important to decide on the tone and style that will be used in all your videos. You must brainstorm this with the agency you are partnering with to decide various things such as – what kind of videos (tutorials, Q&A, interviews), need for a touch of humour, actors or staff-members and intro & outro etc.
Avoid committing the mistake of hosting content for consumers and a corporate audience on the same channel. This can cause channel dissonance and can drastically bring down viewership. You will lose the audience when they get to know that the content was not created for them in the first place. Ideally, you should have separate channels catering to consumers and corporate.
The platform offers creators the freedom to produce various kinds of video content, the possibilities are endless. You can experiment with various formats, to begin with, and then gradually zero-in on the type that works best with your audience. You could start with Q&As, ‘How-to’ videos, unboxing, live-stream, testimonial videos and much more.
We create video campaigns that drive visible results!
Use tools provided by YouTube to your advantage such as playlists, closed captions, end screens and cards to include the desired call-to-action.
There are many who use voice-search on YouTube. Accordingly, optimize your title with short headings that would easily rank for searched terms.
Take advantage of the space for description beneath the video, write descriptions that are keyword optimized to enhance YouTube SEO.
This is a specialized feature available for channels with a certain number of subscribers and can be created in a matter of seconds with a tap of a button.
Influencer outreach must be incorporated to - improve the prospects of your brand, reach a wider audience and diversify content.
On the platform, it is important to have clear ideas about the target audience, create content around the defined preferences of the audience.
In addition to creating & uploading videos, it is important to keep a keen eye on the performance of the content to tweak strategies.
Being a business owner, you would have to regularly tap into your competitor’s channel to gauge your position and identify emerging opportunities.
The company logo, colour selection, business description should all have distinct and unique voices aligning to your brand and differentiating it.
We come with a decade of experience in executing video campaigns on YouTube. In this course of time, we have adapted to various changes on the platform. Our video campaign executions are based on combined wisdom accumulated from over a decade. Select THE BEST agency.