For a small business, it is a crucial decision as to where they spend on marketing. Effective marketing calls for lead generation as well as engaging current customers.
There is no dearth of strategies in digital marketing, but one that outshines all is Email Marketing. It might come as a surprise to many that a technology, which was around during the advent of the internet, still delivers results.
Not long ago, it was rare for non-advertising companies to produce their own content. Things have changed for the better and today good content is seen as integral to effective online marketing.
We are amidst a pandemic, originating from a virus that we are yet to understand. Meanwhile, as we put our lives back together. With a majority of us returning to work, we must...