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Linkedin-Ads

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  • Linkedin-Ads

Code CL is a leading LinkedIn Ads LinkedIn Ads LinkedIn Ads LinkedIn Ads Agency In Kerala.

LinkedIn Ads are a great fit for the B2B marketplace, get your brand or product across to business professionals to drive traffic, leads and customers.

LinkedIn Ads with Code CL

CCL believes LinkedIn ads are great for businesses to acquire new clients.

Our exposure to LinkedIn Marketing for B2B outreach has made us realize LinkedIn ads as an efficient means to reach out to a new audience to drive traffic, nurture leads and sales. It is a proven fact that LinkedIn as a networking platform is known for high audience engagement.

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Strategy

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Plan

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Work

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Quality

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Code CL has everything you need to create a linkedin-ads

The Best linkedin-ads

contact Now

LinkedIn – An overview

According to estimates, 64% of all visits from social media to corporate websites came from Linkedin. It presents the perfect opportunity to target communication to a micro-audience to bring in engagement and high conversion.

This is the reason why LinkedIn generates more leads than blogging, tweeting or posting on Facebook.

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LinkedIn – B2B Marketing

LinkedIn offers immense potential for B2B marketing and allows businesses to connect with high-powered executives through personalized messages.

Even though the user pool of LinkedIn may be smaller but the possibilities of generating qualified leads remain quite high.

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grow your business,codecl

“Social Media puts the “public” into PR and the “market” into marketing.”

Chris Brogan Media Group


Linked Ads are capable of detailed targeting of business professionals which isn’t really available with other social networks. You can target individuals based on their company size, title, industry and geography, and especially decision-makers who can bring in new business. The ads are priced through a bidding process, which determines the maximum amount you are willing to pay for a click, impression or delivered InMail (personal messaging). You compete with other advertisers trying to reach similar LinkedIn profiles during the auction. Mainly there are eight types of Ads – Sponsored Content, Sponsored Messaging, Conversation Ads, Message Ads, Video Ads, Text Ads, Dynamic Ads and Carousel Ads.

Being a business owner is hard work and most often you are hard-pressed for time. But, you also are keen on running LinkedIn ads to grow your business by acquiring new customers. The way to integrate LinkedIn Ads into your overall business strategy is to employ an agency to execute LinkedIn Ads. In the long-term, you would easily understand the value addition occurring through agency services. An agency can impart vigour into your digital strategy with not only LinkedIn Ads but your extended online marketing efforts. CCL offers a dedicated team of professionals who would initiate, monitor, measure and optimize your ad campaigns for maximum returns. Become part of an ad platform that gets optimum engagement from seriously-minded business professionals.

  • Access to a huge target audience (500 million) of serious business professionals.
  • Ultra specific targeting capabilities based on designation, location and more.
  • Budget Optimization based on campaign performance to save on costs
  • Establish a direct connection with your prospects through customized messaging
  • Platform offers Account-Based Marketing (ABM) for focused campaigns
  • The Ad platform offers a variety of ad formats to choose from.

Code CL has everything you need to create a linkedin-ads The Best linkedin-ads.

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Connect to Executives who Matter with LinkedIn Ads LinkedIn Ads LinkedIn Ads

Our LinkedIn strategy is about helping clients acquire new customers through Sustained & Diligent outreach

Right Audience

Starting out on LinkedIn Ads , you must know exactly who you are targeting, accordingly, you can customize the ad to fit the purpose.

Targeted Audience

Your targeted audience range has to be balanced between the two extremes of going too wide or being too specific.

Ad Type

There are a variety of Ad types to choose from on LinkedIn, based on your immediate needs –select the most relevant to drive engagement.

Define Goals

Before launching a campaign, determine, what you seek to achieve as results – this makes it easier to analyze performance metrics.

Personalized Ads

To improve the chances of getting new clients, you must send personalized marketing. messages oriented to their business interests.

Professional Ads

Look professionally authentic with your LinkedIn ads by ensuring there aren’t any untoward typos or errors that dilute your message.

Include Images

Studies by LinkedIn have suggested that Ads with an image tend to perform better, receiving double CTR than no-image Ads.

Split Testing

The platform offers the option to A/B test ads to ensure you put out the best version of the ad to the targeted audience.

Sponsored In Mail

The best way to reach out directly to the high-value audience is by utilizing ‘Sponsored InMail’ that has an impressive 58% open rate.


  • LinkedIn Ad Formats
  • LinkedIn Targeting
  • Budgeting LinkedIn Ads
  • LinkedIn Video Ads
  • Conversion Tracking
  • Analyze Results

LinkedIn Ad Formats

LinkedIn advertising offers you a variety of Ad types to choose from. These ads support brand awareness, website visits, engagement, video views, lead generation, site conversions and job applications. Now, let’s look at the Ad types:

  • Sponsored Content: Appears in the user’s regular feed, ideal for content promotion.
  • Sponsored InMail: Personalized message directly delivered to LinkedIn users
  • Text Ads: Contains a bit of text and an image (optional)
  • Display Ads: Visual ads displayed on the right side of LinkedIn’s main content
  • Dynamic Ads: Extracts information from user’s profile to create personalized Ads
  • Video Ads: Ads in a video form displayed in the user’s feed
  • Carousel Ads: A series of images unfolding an interactive story prompting action

LinkedIn Targeting

The user base of LinkedIn is 500 million strong and growing, out of which - 73 million are senior-level influencers and 45 million are decision-makers. Ad targeting allows the option to attract the right kind of audience. The platform permits re-targeting and creation of look-alike audience through the use of an ‘Insight Tag’ that has to be installed on your website.

These apart, there are exhaustive targeting options to ensure the ads are reaching the specified segment. You can target based on language, location, age, gender, education, company, industry-type, experience, skills, job titles and even interests. Unlike other platforms, user information on LinkedIn is the most recent, as professionals like to keep their employment histories updated, making the targeting effective.

Budgeting LinkedIn Ads

Setting a budget is integral to your ad campaign, it should be balanced without going over-budget while still achieving your objectives. There is a choice between total budget and daily budget. We go with a daily budget which is the maximum amount spent in a day. The criteria deciding CPC, CPM, and per video view is the bidding process. You have the option between automated bidding or a maximum cost bidding.

Automated bidding is priced by impressions whereas, in maximum cost bidding, you decide the maximum cost of CPC, CPM and video per view. You would be bidding against other advertisers aiming for the same audience. Another way of optimizing cost is through A/B testing multiple versions of the same ad and choosing the best among them.

LinkedIn Video Ads

Latest estimates suggest - 59% of the users prefer watching a video instead of reading about a product or business. LinkedIn Ads gives you the option to upload pre-recorded video ads with a length not exceeding 10 minutes and a minimum time of 3 seconds. The video can become integral to your ad strategy enabling you to - narrate the story behind the brand, showcase product usage and distinct company culture, turn customers into brand advocates and can even establish your brand as a thought leader.

You can generate qualified leads by integrating opt-in forms with your video ads. Besides, video ads provide an easy way to stand out from the available business content on the platform, use it to your advantage.

Conversion Tracking

This is a practice to measure the true impact LinkedIn ads are having on your website to enable optimization. Conversion tracking can include content downloads, sign-ups, purchases and more. You would have to install a light-weight Javascript code on your website and tell LinkedIn about the specific action that counts as a conversion. Once the action is specified, LinkedIn will start recording the actions for that campaign.

Next, open your ‘Campaign Manager’ in LinkedIn and choose the automated bid option to enable conversion tracking. Interestingly, you will get exact details on the audience who are converting including their job titles, companies, and industry type. Such actionable intelligence will help improve the campaign targeting and associated content.

Analyze Results

LinkedIn analytics focuses on top and bottom-funnel actions. The former involves brand awareness while the later includes conversions.

These metrics can be tracked in the ‘Campaign Manager’ to evaluate Ad performance. Let’s look at the main ones:

  • Clicks: The number of clicks the ad received
  • Impressions: The number of times people viewed the Ad
  • Average Engagement: Total engagement (likes, comments, shares) divided by Impressions
  • Conversions: The number of times an Ad prompted action from the user involves using conversion tracking
  • Conversion Rate: How often an Ad results in conversion on your website
  • Leads: Number of leads you get from Ads, involves LinkedIn Lead Generation Forms

Code CL has everything you need to create a linkedin-ads

The Best linkedin-ads

contact Now

B2B Marketing Advantage with LinkedIn Ads LinkedIn Ads LinkedIn Ads

We offer our LinkedIn expertise to B2B companies to prescribe practical solutions that build a competitive advantage

Compelling Copy

Best performing ads on LinkedIn are the ones with a compelling ad copy that appeals to the target audience having well-chosen words.

Strong CTAs

Include strong CTAs compatible with ad objectives to set clear expectations for the audience to follow-through with actions.

Ad Frequency

The click-through-rate (CTR) of an ad naturally declines over a span of time, replace old ads within a defined period of time.

Remain Upfront

The success of a marketing message on LinkedIn Ads involves offering the perceived value of a product upfront without gimmicks.

Use Stats

A good way to stand out in a crowded social media space is to include statistics in your ad copy, it is known to improve CTR rates.

Personalize Ads

Use a good degree of personalization when you have the advantage of detailed targeting, helps establish a connection with the targeted audience.

People-Centric

By nature Linkedin helps you to maximize connections, therefore include people & faces in the ads to get better traction with the audience.

Keep it Safe

When you are spending money on a campaign, you must test the engagement levels beforehand through split testing to tread carefully.

Customer SupporTarget Correctly

To reach a well-defined target audience, the most reasonable approach is to layer the multiple targeting options with discretion.

Repurpose Content

One of the best ways to avoid creating fresh content is to repurpose existing content used on other social platforms.

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Get the Competitive Edge with LinkedIn Ads LinkedIn Ads LinkedIn Ads

When it comes to companies that are B2B driven, we at CCL place special emphasis on LinkedIn Ads to drive a focused Ad campaign to drive traffic, increase brand awareness and leads.

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ABOUT CCL

CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

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