Leading Instagram Marketing Agency in Kochi | Kerala
  • Services
  • Contact Us
  • India India
  • +91 9207710048
codecl
  • Home
  • About
    • About
    • Inbound Marketing Company
  • Digital Marketing
    • Digital Marketing
    • Email Marketing
    • Youtube Marketing
    • Search Engine Optimization
      • SEO
      • Local SEO
      • Technical SEO
      • Offpage SEO
      • Ecommerce SEO
    • Social Media
      • Social Media Marketing
      • Facebook Marketing
      • LinkedIn Marketing
      • Instagram Marketing
      • Pinterest Marketing
      • Twitter Marketing
    • Social Media Ads
      • Social Media Ads
      • Facebook Ads
      • Twitter Ads
      • LinkedIn Ads
      • Instagram Ads
      • Hotstar Ads
    • Google Ads
    • Google Display Ads
    • Corporate Branding
    • Search Engine Marketing
    • Content Marketing
    • Content Development
  • P R Services
  • SEO
    • SEO
    • Local SEO
    • Technical SEO
    • Offpage SEO
    • Ecommerce SEO
  • LMS
  • Ecommerce
    • Magento Development
    • Ecommerce Development
    • Ecommerce Marketing
    • Ecommerce SEO
    • Ecommerce Social media
    • Ecommerce Email Marketing
    • Ecommerce Blogging
  • OTT
  • Blog
  • Contact

Instagram Marketing

  • Home
  • Instagram Marketing

Code CL is a leading Instagram Marketing Management Agency In Kerala.

A billion users and counting with 71% of them below 35 years, the potential of Instagram as a marketing platform cannot be ignored by any brand.

Instagram Marketing with Code CL

We at CCL believe Instagram is pivotal to any online marketing strategy .

Our understanding is based on established facts that Instagram is an important platform for engaging with your audience. This photo and video sharing app, established in 2010, is extremely popular with the millennials, an important demographic.

VIEW MORE
01

Purpose

Be Certain on What you Seek to Achieve

02

Strategy

Create a Content Plan through consultations

03

Update

Add Content Regularly in-line with the Plan

04

Engage

Answer to comments & messages regularly

With Code CL, power your Instagram Marketing.

Focused Online Marketing for unrivalled results

contact Now

Instagram – The Platform

When it was launched in 2010, Instagram was only a photo-sharing app with selfies, food and pet pictures. Fast forward to 2020, it has become a sought after marketing channel. Instagram users are more engaged than the average social media user.

The platform beats both Facebook & Twitter in engagement for businesses and 72% (recent study) users make purchase decisions based on Instagram visuals.

VIEW MORE
HTML/CSS
100%
Design
85%
WordPress
75%
Photoshop
85%

Instagram – How to Start?

Instagram is a mobile-centric platform with a visual appeal. Hence your content (words & images) needs to find resonance with your target audience. Success lies in being unique by showing your brand in a new light.

In turn, you stand out from the competition and also generate a faithful following.

Learn More
grow your business,codecl

“Social Media puts the “public” into PR and the “market” into marketing .”

Chris Brogan Media Group


Over the years, Instagram has proven to be an effective platform for reaching out to your customers and new prospects in a novel manner. Being a visual platform, you engage with users through stories told through photos or videos. Showcase your products and employees and share anecdotes about them, to pique curiosity and engagement. Bring in your satisfied customers to tell their stories about their association with your brand. In addition, you can gain traction through practices like organizing contests and discounts on products. All these help generate interest, enabling the promotion of your brand organically.

After having set up an account on Instagram with a username, you are required to provide short & clear-bio about your business and include a link-back to a well-optimized landing page. Pick a username to match the business name as closely, and upload your logo as the profile picture. Start posting content (photos & videos) and use editing tools & filters from Instagram to make content appealing. Use hashtags liberally for growing an audience. Be mindful of avoiding overly promotional tone to your content; be subtle in your approach.

  • Visual content drives relatively more purchase decisions
  • Growing user base (1 billion & counting) means more customers
  • Customer experience is unmatched with the platform
  • Option to target audience based on location, demographic, interests
  • Degree of engagement on the platform makes for repeat customers
  • In-depth insights into audience behaviour through analytics
  • CCL - The most innovation-driven agency to grow your clout on Instagram. We reinvent strategies for every client!

    Get Started Now
    or learn more.

    Code CL is completely entirely fully Customer Oriented

    We spend enough time on the drawing board to be certain about our final strategies before presenting it to our clients for Instagram.

    Optimize Bio

    WIt is the first thing a user comes across on the profile, to ace this you have to provide details that are informative & fascinating.

    Content Calendar

    To remain consistent with your content, stick with such tools which can give you a 2-week head start with your scheduling of content.

    Curated Content

    Avoid getting repetitive and initiate content curation, source content from other sites and creators to bring in fresh perspectives.

    Respond Regularly

    Remaining responsive to the messages and comments helps you to build an interactive community on Instagram.

    Hashtags

    The “Discover” tag on Instagram allows for search with hashtags, helps you reach a new audience and generate more followers.

    Instagram Stories

    It has the highest engagement rates for any feature among social platforms, helps to connect and creates the right impact.

    IGTV

    A stand-alone application on Instagram that allows users to share videos with time limits between 15 seconds to 10 minutes. Highly engaging.

    Influencers

    Leverage the following of a known influencer on the platform to positively control decision making towards a product or a service.

    Instagram Ads

    Organic engagement continues to lose ground on Instagram giving way to paid advertising for followers, engagement and leads.


    • Optimize Profile
    • Content Strategy
    • Timing & Frequency
    • Instagram Stories
    • Instagram Ads
    • Measure Performance

    Optimize Profile

    The Instagram profile is very similar to the homepage on a website. It contains 3-elements, a place to describe your business, a profile picture and a bio link – the only clickable link. If done correctly, it helps your profile greatly. Your description includes what your business does. However, most brands go by their tag line and a crisp summary.

    instagram profile management

    You can also make it more relatable by including emoticons to reflect your brand voice. Next, is your profile picture giving your brand visual identity and brand recall. Lastly, it’s your bio link to draw traffic to campaign-specific landing pages or a product demo page. You can keep refining the profile with time.

    Content Strategy

    Instagram thrives on content. On average, 95 million photos are shared daily to make it purely content-driven.

    A content strategy is crucial to success on this platform. Consistency is essential on the platform for remaining relevant. Before posting decide on the broad themes on which you would create content. Brands mostly gravitate from product-specific content to lifestyle or community-centric content. However, there are no specified ground rules for themes and it can vary from business to business. It majorly depends on your target audience and the goals you have in place. It is a matter of finding the right narrative and your stories will find resonance.

    Timing & Frequency

    Consistency and frequency of posting have a large bearing on audience engagement. Posting regularly ensures that the audience expects new updates from your brand that in turn drives engagement.

     instagram content strategy

    Frequency is a matter that can be decided on what works best for your brand. Try a combination of days and timings to determine maximum engagement. Create a shared content calendar based on your findings to schedule ‘when’ and ‘what’ is posted on a given day. In spite of the efforts, changes in the Instagram algorithm can play spoilsport.

    Instagram Stories

    Stories are a feature that produces maximum engagement amongst all social media platforms. Hence it is imperative that you leverage the potential of this feature on Instagram. Basically, it is a short video clip consisting of GIFs, link and/ or text lasting no more than a few seconds.

    In this short span, it is seen to connect, impact and engage with the audience. Mainly it is used to promote content like sharing the preview of a new post or feature products with a link to content on your website. Stories have other options like “Ask me anything” where you can prompt the audience to ask questions. Besides, you can host polls to increase user engagement.

    Instagram Ads

    Organic growth of your brand on Instagram is no longer a viable option. With more than 25 million business profiles on the platform, paid advertising is the way to go; to increase followers, engagement, leads and conversions.

    Like all other ad platforms, you can target specific audience segments based on interests, buying behaviour and interactions with the brand. In reality, all Instagram ads come across as posts or stories with a “Sponsored” label on the top. They come with call-to-action buttons to increase traffic or nurture leads. The cost of ads is closely related to factors such as targeting, ad placement, ad format, and time of year.

    Measure Performance

    An important aspect of any social media strategy is tracking performance and results. This ensures that you are not in the dark about the performance of your content.

    In turn, it gives opportunities to optimize as you go forward. To keep it simple, you can gauge results based on the increase in followers, the number of likes, and comments. However, you could also calculate engagement rates for each post with a simple calculation. Simply add the number of likes + comments and divide that by the number of followers would give you the engagement rate. Furthermore, a business account can give you access to a free analytics tool called Instagram Insights for deeper analysis.

    Most Coherent Instagram Branding in Kerala by Code CL.

    Be part of an exciting online branding journey!

    contact Now

    Code CL makes build shape Instagram Marketing Look Effortless.

    At Code CL our relentless efforts with social media marketing have made the world of difference to all our clients.

    Business Account

    Switch to a business account instead of a personal account for added benefits such as Instagram ads, free analytical tools, and CTA buttons.

    Clear Goals

    Have clear cut goals before launching a campaign on the platform. You can create awareness, generate leads, or make a sale – the choice is yours.

    Target Audience

    Be certain about your audience, it will help the content creation process, plus it improves targeting options for Instagram ads.

    Visual Content

    Being a visual platform, it is critical that you create impressive visuals that tell a story to get your users excited.

    Overall Look

    Decide on the Instagram aesthetic to remain consistent across posts to be easily recognized by your followers.

    Captions

    Your posts get enhanced by captions, words help create a unique brand voice that reflects the character of your brand.

    Interaction

    Be interactive on the network by being responsive to comments and messages. Also, follow other accounts in your niche.

    Instagram Shopping

    The option allows you to directly sell products through Instagram posts and stories.

    User-Generated Content

    Use content from your audience in your posts to incentivize their creative efforts. You tag the user in your post to “Regram”.

    Branded Hashtags

    Use your slogan or tagline as a hashtag. In turn, your customers will use the same hashtag in their posts giving you wider exposure.

    Instagram ad Instagram Marketing Learn More
    twitter ad Twitter Marketing Learn More
    Pinterest Marketing Pinterest Marketing Learn More
    TikTok Marketing TikTok Marketing Learn More
    Hotstar Marketing Hotstar Marketing Learn More

    Adopt Instagram Marketing to Excel Shine Stand out .

    Instagram has really taken off as a marketing channel of choice for many brands. Acknowledge the power of the platform for your own online marketing push. GIVE IT A GO!

    Contact Now!
    Get in Touch

    ABOUT CCL

    CODECL is the a leading web development and digital marketing company in Kochi. Our Prime Focus is to Grow Your Business.

    We create great websites and related properties on Online Platforms and Social Media Sites with focus on branding & lead generation to grow your business and profits.

    VIEW MORE

    CALL US TO GROW YOUR BUSINESS

    • +91 9207710048

    • Kochi, India

    • [email protected]

    SEND US YOUR MESSAGE

    codecl

    © CodeCL. All Rights Reserved.

    • FAQ's
    • Sitemap
    • Contact Us