A billion users and counting with 71% of them below 35 years, the potential of Instagram as a marketing platform cannot be ignored by any brand.
We at CCL believe Instagram is pivotal to any online marketing strategy .
Our understanding is based on established facts that Instagram is an important platform for engaging with your audience. This photo and video sharing app, established in 2010, is extremely popular with the millennials, an important demographic.VIEW MORE
Be Certain on What you Seek to Achieve
Create a Content Plan through consultations
Add Content Regularly in-line with the Plan
Answer to comments & messages regularly
Focused Online Marketing for unrivalled results
When it was launched in 2010, Instagram was only a photo-sharing app with selfies, food and pet pictures. Fast forward to 2020, it has become a sought after marketing channel. Instagram users are more engaged than the average social media user.
The platform beats both Facebook & Twitter in engagement for businesses and 72% (recent study) users make purchase decisions based on Instagram visuals.VIEW MORE
Instagram is a mobile-centric platform with a visual appeal. Hence your content (words & images) needs to find resonance with your target audience. Success lies in being unique by showing your brand in a new light.
In turn, you stand out from the competition and also generate a faithful following.Learn More
“Social Media puts the “public” into PR and the “market” into marketing .”
Over the years, Instagram has proven to be an effective platform for reaching out to your customers and new prospects in a novel manner. Being a visual platform, you engage with users through stories told through photos or videos. Showcase your products and employees and share anecdotes about them, to pique curiosity and engagement. Bring in your satisfied customers to tell their stories about their association with your brand. In addition, you can gain traction through practices like organizing contests and discounts on products. All these help generate interest, enabling the promotion of your brand organically.
After having set up an account on Instagram with a username, you are required to provide short & clear-bio about your business and include a link-back to a well-optimized landing page. Pick a username to match the business name as closely, and upload your logo as the profile picture. Start posting content (photos & videos) and use editing tools & filters from Instagram to make content appealing. Use hashtags liberally for growing an audience. Be mindful of avoiding overly promotional tone to your content; be subtle in your approach.
We spend enough time on the drawing board to be certain about our final strategies before presenting it to our clients for Instagram.
WIt is the first thing a user comes across on the profile, to ace this you have to provide details that are informative & fascinating.
To remain consistent with your content, stick with such tools which can give you a 2-week head start with your scheduling of content.
Avoid getting repetitive and initiate content curation, source content from other sites and creators to bring in fresh perspectives.
Remaining responsive to the messages and comments helps you to build an interactive community on Instagram.
The “Discover” tag on Instagram allows for search with hashtags, helps you reach a new audience and generate more followers.
It has the highest engagement rates for any feature among social platforms, helps to connect and creates the right impact.
A stand-alone application on Instagram that allows users to share videos with time limits between 15 seconds to 10 minutes. Highly engaging.
Leverage the following of a known influencer on the platform to positively control decision making towards a product or a service.
Organic engagement continues to lose ground on Instagram giving way to paid advertising for followers, engagement and leads.
Be part of an exciting online branding journey!
At Code CL our relentless efforts with social media marketing have made the world of difference to all our clients.
Switch to a business account instead of a personal account for added benefits such as Instagram ads, free analytical tools, and CTA buttons.
Have clear cut goals before launching a campaign on the platform. You can create awareness, generate leads, or make a sale – the choice is yours.
Be certain about your audience, it will help the content creation process, plus it improves targeting options for Instagram ads.
Being a visual platform, it is critical that you create impressive visuals that tell a story to get your users excited.
Decide on the Instagram aesthetic to remain consistent across posts to be easily recognized by your followers.
Your posts get enhanced by captions, words help create a unique brand voice that reflects the character of your brand.
Be interactive on the network by being responsive to comments and messages. Also, follow other accounts in your niche.
The option allows you to directly sell products through Instagram posts and stories.
Use content from your audience in your posts to incentivize their creative efforts. You tag the user in your post to “Regram”.
Use your slogan or tagline as a hashtag. In turn, your customers will use the same hashtag in their posts giving you wider exposure.
Instagram has really taken off as a marketing channel of choice for many brands. Acknowledge the power of the platform for your own online marketing push. GIVE IT A GO!