Code CL is a leading Instagram Marketing Management Agency In Kerala.
A billion users and counting with 71% of them below 35 years, the potential of Instagram as a marketing platform cannot be ignored by any brand.
Instagram Marketing with Code CL
We at CCL believe Instagram is pivotal to any online marketing strategy .
Our understanding is based on established facts that Instagram is an important platform for engaging with your audience. This photo and video sharing app, established in 2010, is extremely popular with the millennials, an important demographic.
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01
Purpose
Be Certain on What you Seek to Achieve
02
Strategy
Create a Content Plan through consultations
03
Update
Add Content Regularly in-line with the Plan
04
Engage
Answer to comments & messages regularly
With Code CL, power your Instagram Marketing.
Focused Online Marketing for unrivalled results
Instagram – The Platform
When it was launched in 2010, Instagram was only a photo-sharing app with selfies, food and pet pictures. Fast forward to 2020, it has become a sought after marketing channel. Instagram users are more engaged than the average social media user.
The platform beats both Facebook & Twitter in engagement for businesses and 72% (recent study) users make purchase decisions based on Instagram visuals.
VIEW MOREInstagram – How to Start?
Instagram is a mobile-centric platform with a visual appeal. Hence your content (words & images) needs to find resonance with your target audience. Success lies in being unique by showing your brand in a new light.
In turn, you stand out from the competition and also generate a faithful following.
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“Social Media puts the “public” into PR and the “market” into marketing .”
Over the years, Instagram has proven to be an effective platform for reaching out to your customers and new prospects in a novel manner. Being a visual platform, you engage with users through stories told through photos or videos. Showcase your products and employees and share anecdotes about them, to pique curiosity and engagement. Bring in your satisfied customers to tell their stories about their association with your brand. In addition, you can gain traction through practices like organizing contests and discounts on products. All these help generate interest, enabling the promotion of your brand organically.
After having set up an account on Instagram with a username, you are required to provide short & clear-bio about your business and include a link-back to a well-optimized landing page. Pick a username to match the business name as closely, and upload your logo as the profile picture. Start posting content (photos & videos) and use editing tools & filters from Instagram to make content appealing. Use hashtags liberally for growing an audience. Be mindful of avoiding overly promotional tone to your content; be subtle in your approach.
CCL - The most innovation-driven agency to grow your clout on Instagram. We reinvent strategies for every client!
Code CL is completely entirely fully Customer Oriented
We spend enough time on the drawing board to be certain about our final strategies before presenting it to our clients for Instagram.
Optimize Bio
WIt is the first thing a user comes across on the profile, to ace this you have to provide details that are informative & fascinating.
Content Calendar
To remain consistent with your content, stick with such tools which can give you a 2-week head start with your scheduling of content.
Curated Content
Avoid getting repetitive and initiate content curation, source content from other sites and creators to bring in fresh perspectives.
Respond Regularly
Remaining responsive to the messages and comments helps you to build an interactive community on Instagram.
Hashtags
The “Discover” tag on Instagram allows for search with hashtags, helps you reach a new audience and generate more followers.
Instagram Stories
It has the highest engagement rates for any feature among social platforms, helps to connect and creates the right impact.
IGTV
A stand-alone application on Instagram that allows users to share videos with time limits between 15 seconds to 10 minutes. Highly engaging.
Influencers
Leverage the following of a known influencer on the platform to positively control decision making towards a product or a service.
Instagram Ads
Organic engagement continues to lose ground on Instagram giving way to paid advertising for followers, engagement and leads.
Optimize Profile
The Instagram profile is very similar to the homepage on a website. It contains 3-elements, a place to describe your business, a profile picture and a bio link – the only clickable link. If done correctly, it helps your profile greatly. Your description includes what your business does. However, most brands go by their tag line and a crisp summary.
You can also make it more relatable by including emoticons to reflect your brand voice. Next, is your profile picture giving your brand visual identity and brand recall. Lastly, it’s your bio link to draw traffic to campaign-specific landing pages or a product demo page. You can keep refining the profile with time.
Timing & Frequency
Consistency and frequency of posting have a large bearing on audience engagement. Posting regularly ensures that the audience expects new updates from your brand that in turn drives engagement.
Frequency is a matter that can be decided on what works best for your brand. Try a combination of days and timings to determine maximum engagement. Create a shared content calendar based on your findings to schedule ‘when’ and ‘what’ is posted on a given day. In spite of the efforts, changes in the Instagram algorithm can play spoilsport.
Most Coherent Instagram Branding in Kerala by Code CL.
Be part of an exciting online branding journey!
Code CL makes build shape Instagram Marketing Look Effortless.
At Code CL our relentless efforts with social media marketing have made the world of difference to all our clients.
Business Account
Switch to a business account instead of a personal account for added benefits such as Instagram ads, free analytical tools, and CTA buttons.
Clear Goals
Have clear cut goals before launching a campaign on the platform. You can create awareness, generate leads, or make a sale – the choice is yours.
Target Audience
Be certain about your audience, it will help the content creation process, plus it improves targeting options for Instagram ads.
Visual Content
Being a visual platform, it is critical that you create impressive visuals that tell a story to get your users excited.
Overall Look
Decide on the Instagram aesthetic to remain consistent across posts to be easily recognized by your followers.
Captions
Your posts get enhanced by captions, words help create a unique brand voice that reflects the character of your brand.
Interaction
Be interactive on the network by being responsive to comments and messages. Also, follow other accounts in your niche.
Instagram Shopping
The option allows you to directly sell products through Instagram posts and stories.
User-Generated Content
Use content from your audience in your posts to incentivize their creative efforts. You tag the user in your post to “Regram”.
Branded Hashtags
Use your slogan or tagline as a hashtag. In turn, your customers will use the same hashtag in their posts giving you wider exposure.
